Quest-iONS

Presented to you
By

Quiz Club IIM Kashipur

Quiz Masters

Akshay Tandon Ramsiva Linga

Round 1 – Get the heat
Scoring

• +15 For Correct Answer
• No negatives
• Can Pass The Question
• Passed Question Gets
• +10 For Correct
• No negatives

Identify the company
• In 1975, David Ogilvy of Ogilvy & Mather developed the
highly successful ―Don’t Leave Home Without Them” ad
campaign for X Traveler‘s Cheques, featuring Oscar-award-
winning actor Karl Malden.
• A typical ad for the X Card began with a celebrity asking
viewers: ―Do you know me?‖ Although he/she gave hints to
his/her identity, the star‘s name was never mentioned
except as imprinted on an X Card, after which announcer
Peter Thomas told viewers how to apply for it.
• Each ad concluded with the celebrity reminding viewers:
―Don‘t Leave Home Without It.‖ The ―Don‘t Leave Home
Without It‖ slogan was revived in 2005 for the prepaid X
Travelers Cheque Card.

American Express
Don’t leave home without it

Business Funda???
• ―Think Different‖ has been criticized as a slogan for being
grammatically incorrect.
• ―Think‖ is a verb and should take the adverb, ―differently‖, not
the adjective, ―different‖.
• On the other hand, in certain colloquial expressions such as ―think
big‖, this rule can be violated to achieve impact.
• Furthermore, the Merriam-Webster Online dictionary cites use of
―different‖ as an adverb dating back to 1744. Also, with
―different‖ as a noun, the phrase ―Think Different‖ refers to what
to think as opposed to how to think.
• This is similar to the difference between ―Do Good‖ and ―Do
Well,‖ where ―Do Good‖ refers to performing good deeds such as
being kind to others, and ―Do Well‖ means to perform an action
successfully such as earning a high score on an exam.

Who is X?
• In 1976, X went to work at the manufacturing conglomerate 3M, but left
after her request to transfer to the headquarters was denied; she was told
that "women don't do these jobs". She moved on to the computer
industry, including jobs at Digital Equipment Corporation and Sun
Microsystems.
She became CEO of Autodesk in 1992. According to Forbes, X "transformed
Autodesk from an aimless maker of PC software into a leader of computer-
aided design software, targeting architects and builders. "She is credited
with instituting and promoting Autodesk's "3F" or "fail fast-forward" concept
— the idea of moulding a company to risk failure in some missions, but to
be resilient and move on quickly when failure occurs. She stepped down as
CEO in 2006 and became the executive chairman of the board. Autodesk's
net revenue substantially increased during her tenure.
She served on several boards of directors, including those of Intel, Cisco
Systems, Autodesk, BEA Systems, Network Appliance, and the Foundation
for the National Medals of Science. Additionally, she has been a member of
the United States President's Council of Advisors on Science and
Technology.

• Carol Bartz, Ex Ceo YAHOO!
• Resigned from the company's Board
of Directors

• She is replaced by Scott Thompson
on 4th Jan

Automobile lovers…
• In 1886 his family left Switzerland to live in Beaune, France.
It was there as a young man, he developed his mechanical
skills and interest in auto racing. He worked for the Roblin
mechanics shop from 1895 to 1899, at which time he went
to Paris, where he worked for a short time before
emigrating to Montreal, Quebec in Canada in 1900 to work
as a chauffeur/mechanic. In 1905, he was hired by FIAT as a
racing car driver, and a year later became employed by a
Philadelphia company developing a then-revolutionary front-
wheel drive racing car. His racing career continued as he
drove for Buick, becoming a friend and associate of Billy
Durant. Who am I talking about?

• X was a French tennis player, nicknamed
"________________" by fans because of his pugnacity on
court. He was one of The Four Musketeers, French tennis
stars who dominated the game in the 1920s and early 1930s.
He won seven Grand Slam singles titles in the French,
American, and British championships but never made the
long trip to Australia to play in their championships. He was
the world number one player for both 1926 and 1927.
Identify X

• X is an Indian brand of cosmetics, owned by Unilever.
• X started as a 100% subsidiary of Tata Oil Mills (Tomco), part of
the Tata Group; it was named after the French opera X, which itself
is the French form of Lakshmi, the goddess of wealth, also
renowned for her beauty.
• Started in 1952, famously because the then Prime Minister,
Jawaharlal Nehru, was concerned that Indian women were spending
precious foreign exchange on beauty products, and personally
requested JRD Tata to manufacture them in India.
• Simone Tata joined the company as director, and went on to
become its chairman.
• In 1996 Tata sold off their stakes in X Lever to HLL, for Rs 200
Crore (45 million US$), and went on to create Trent and Westside.

If ‗Think Big‘ is to IBM, ‗Think Small‘ is to which company?

Round 2
Scoring

• Question will be passed if team gives wrong answer or does
not answers.
• +15 for correct response
• -5 for wrong response
• +10 for passed correct response
• -5 for passed wrong response

Boulwarism is a popular negotiation strategy. Who
developed this concept?

General Electric company

Boulwarism is a negotiation tactic named after General
Electric's former vice president Lemuel Boulware, who
pioneered the strategy.

In negotiations with labor unions, it is an offer which is
ultimate and to which no further revisions will be made.
Before making the offer, the offering party will check all
relevant details of the labor dispute, such as competitors'
policy on similar problems and industry standards. It is
commonly used to refer to "Take-it or Leave-it"
bargaining tactics.

Which management term is derived from
the Greek word which means "Art of the
General"?

This term is derived from a Greek word
which means "House Management".

What is it?

In management jargon what is known as
"Semiotics"?

Study of symbols and signs and their impact
on consumer behavior

National Association of Securities Dealers
Automated Quotations

What is "double branding" in marketing parlance?

Source or double branding strategy combines the
firm’s name with the product brand name. It is
the hybrid of umbrella brand and product brand
strategy. The product is given a brand name and
is combined with the name of the firm.

For example, Chetak is the name of the scooter
and Bajaj is the company behind it, the brand
accordingly becomes Bajaj Chetak.

Companies run by former Microsoft
employees are referred to as Baby Bills.
Companies that will emerge after
Microsoft split are also referred to as Baby
Bills.

Which company was founded when, on the
afternoon of May 7, 1946, some 20 people
gathered on the III floor of a burned-out
department store building in war-devastated
downtown Tokyo?

Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering
Corporation), also known as Totsuko, established in
Nihonbashi, Tokyo with start-up capital of 190,000 yen for the
research and manufacture of telecommunications and
measuring equipment. Now Sony Corporation

Round 3 - LOGOs

SCORING
• +15 For Correct Answer
• No negatives
• Can Pass The Question
• Passed Question Gets
• +10 For Correct
• No negatives

• One laptop per child
– Inspiration behind Aakash

Identify the LOGO and
Explain the story behind it.

• MindTree's logo was created by a student who
has cerebral palsy.
• The MindTree team met with a group of ten
students at the Spastics Society of Karnataka
hat runs a school for children with cerebral
palsy, and outlined on MindTree's
mission, vision, and core values. Over several
sessions, the team explained to them some
basic concepts of graphic design and asked them
to interpret several known international logos.
• MindTree decided to adopt the work of Chetan
K.S., a student who has a motor and speech
disability. The skyward blue brushstroke is
Chetan's way of communicating imagination.
The red stands for action and the yellow
bubbles represent joy.

Identify the LOGO (0 points) and
Explain the story behind it.

• Indicates the Union of four founder companies Audi, Horsh,
DKW and Wanderer Automobile Department to form the
Auto Union AG in 1932

Round 4
Scoring
• Question will be passed if team gives wrong
answer or does not answers.
• +15 for correct response
• -5 for wrong response
• +10 for passed correct response
• -5 for passed wrong response

After the Great fire of London, Nicholas Barbon, a
physician and a doctor started the first ―Fire
brigade‖. He also started a concept/industry
which became quite famous today.

Insurance
He started a company called ―The
Insurance Office‖ to provide fire
insurance

This book authored by Douglas Hofstader in 1995
explores the mechanisms of intelligence through
computer modeling. What significant first did this
book achieve in the world of business ?

It was the first book to be sold on Amazon.com

The company started their business in
1843 in London. Simply identify it from
the ad below.

A 2006 sketch which revolutionized the online
world. Put fundae. The other pick may help 

Twitter. The sketch is by Jack Dorsey, envisioning the blue
print of an SMS based social network

• New York Stock Exchange, the ticker-tape symbol for the
Anheuser-Busch company is BUD
• What are they known for???

Identify and why is he in news today?

• Tim Cook – Rumored launch of Ipad 3/ Ipad HD

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