This was one of the fastest completed assignment by me done in under 6 hour.

1. Brand Guidelines
The
Magic
Wand
A digital education series

2. Brand Guideline
INDEX
Logotype
Primary
Variations
Don’t
Colour
Typography
Newsletter
1
2
3
4
5
6
7
P1
The Magic Wand January 2015

3. Logotype
Primary
Our primary logotype is in vertical form. Our primary
logotype will be present on all our stationery and web
graphics in this form.
In some cases like social media profiles and newsletters
we will use circular and square logos as the profile
image.
Clearspace
In order to maintain the aesthetic appeal of the logo, we
require that the designers to maintain a certain amount
of clear space where there is no other graphic element,
or text placed.
Smallest Size Use
For print minimum size is 1 in width.
For digital application minimum size is 185px width.
The
Magic
Wand
A digital education series
Primary Logotype Clearspace
The
Magic
Wand
A digital education series
X
X/4
X/4
X/4
P2
The Magic Wand January 2015

4. Logotype
Variations
Social Media
For social media platform business profile pics we will
use a circular or square logo which will not have ‘The
Magic Wand’ and byline copy on it.
Monocromatic
This should be used when there are not
enough colors to reproduce the Primary
logo.
Square
Monocromatic
Circular
P3
The Magic Wand January 2015

5. Logotype
Don’t
To make sure our logo appears consistently across all
our communications and marketing materials.
We have identified few ways we don’t want our
logotype to appear.
The
Magic
Wand
A digital education series
Wordmark alone
Symbol alone
Symbol alone
Drop shadows
P4
The Magic Wand January 2015

6. Logotype
Colour
The Magic Wand Blue is our primary colour. We use The
Magic Wand Blue to signify security, confidence, and
sense of calmness. We use this colour on buttons,
interaction elements.
The Magic Wand Blue
Pantone
Solid Coated 660 C
C81 M42 Y6 K0
R37 G129 B188
The Magic Wand Red
Pantone
Solid Coated 709 C
C0 M77 Y49 K0
R241 G97 B106
Black
Pantone
Black 6 C
C70 M50 Y30 K100
R0 G0 B0
Black
Pantone
663 C
C0 M0 Y0 K0
R0 G0 B0
P5
The Magic Wand January 2015

7. Logotype
Typography
The Magic Wand Blue uses Proxima Nova Typeface in
the logo and Helvetica Neue in Print and Web design.
Proxima Nova
Bold
AaBbCcDdEeFfGgHhIiJjKk
LlMmNnOoPpQqRrSsTtUuVv
XxYyZz
1234567890
Light
AaBbCcDdEeFfGgHhIiJjKk
LlMmNnOoPpQqRrSsTtUuVv
XxYyZz
1234567890
Helvetica Neue
Bold
AaBbCcDdEeFfGgHhIiJjKk
LlMmNnOoPpQqRrSsTtUuVv
XxYyZz
1234567890
Light
AaBbCcDdEeFfGgHhIiJjKk
LlMmNnOoPpQqRrSsTtUuVv
XxYyZz
1234567890
Logotype Content typeface
P6
The Magic Wand January 2015

8. Newsletter
Anatomy
Primary aim of the newsletter is to give the user
information they would be interested, in least amount of
time.
For this reason we keep a lot of breathing space around
each story and large Call–to–action buttons
Content typeface
Helvetica
Bold
AaBbCcDdEeFfGgHhIiJjKk
LlMmNnOoPpQqRrSsTtUuVv
XxYyZz
1234567890
Regular
AaBbCcDdEeFfGgHhIiJjKk
LlMmNnOoPpQqRrSsTtUuVv
XxYyZz
1234567890
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THE MAGIC WAND
34 Hilton Drive, CBD, Vancouver
Call us on 604 726 2571
Copyright The Magic Wand. All rights reserved
KEN ROBINSON
Science of Logo Design
Just wait. Watch as he sketches, brings his ideas
into Illustrator, and tests and tunes the different
iterations.
The logos Ken creates prove design can elevate any
company or brand. Along the way, he provides tips
for freelancing, finding inspiration, and providing
clients context for logos that won't just live in PDFs.
Play the video
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in Blog
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Sharing Our Passion for
Building Incredible Designs
Touch friendly
call to action button
Featured video
Masthead
Newsletter buttons
Story heading
Call to action button
and story category
The Magc Wand Contact
Information and social media
buttons.
Spacing
Newsletter buttons
P7
The Magic Wand January 2015

9. The Magic Wand January 2015Akshay Chauhan