Presentation for the Chicago Federal Executive Board delivered in Chicago on November 9, 2009. For more information, please visit http://www.govloop.com or http://www.genshift.com.
1. HOW WEB 2.0 CAN MAKE YOUR AGENCY MORE
OPEN, TRANSPARENT AND PARTICIPATORY
November 9, 2009
N b
By:
Andrew Krzmarzick
GovLoop, Director of
Community Engagement
2.
3. Myy
Story
Source: Flickr - Khalid Almasoud's Photostream
4. AGENDA
What’s Gov 2.0? Generation C
Web 2.0? Before You Begin
Blogs C o d So i g
Crowd Sourcing
eDocuments
Open Data
Wikis
Social Virtual Networks Mobile Devices
Twitter
Podcasts
GovLoop.com
Facebook YouTube
LinkedIn
Second Life
13. FOUR GENERATIONS
Veterans: 1920s‐1940
Baby Boomers: 1940‐1960
Generation X: 1960‐1980
Millennials: 1980‐2000
Millennials: 1980 2000
Web 2.0
Users?
Source: Washburn, E. Are You Ready for Generation X? Changing World View –
The Five Generations, Physician Executive. January‐February 2000.
19. “GENERATION C”
G C
Someone of ANY age
who is actively using social media
and engages others on the Internet
with a "2.0" mindset:
creative, collaborative
and community‐oriented.
20. “GENERATION C”
G C
Generations Explained
% of total adult % of internet-using
internet using
Generation Name*
G ti N * Birth Years, A
Bi th Y Ages i 2009
in
population population
Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30%
Gen X Born 1965-1976, Ages 33-44 20% 23%
Younger Boomers Born 1955-1964, Ages 45-54 20% 22%
Older Boomers Born 1946 1954 Ages 55 63
1946-1954, 55-63 13% 13% 35%
Silent Generation Born 1937-1945, Ages 64-72 9% 7%
G.I. Generation Born -1936, Age 73+ 9% 4%
Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total
internet users, and margin of error is ±3%.
*All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by
Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069
(Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades
of Baby Boomers are different enough to merit being divided into distinct generational groups.
24. “GENERATION C”
Users age 18‐24 = 10.6%
Users age 35‐54 grew 276%,
18‐24 only 20% last six months
Average age = 40 yrs old
Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824
25. BEFORE WE BEGIN…
1. Why? Tie to mission, goals, objectives, needs, gaps.
1 Ti t i i g l bj ti d g
2. Who? Champion, contributors, constituents, citizens.
3. What? Content is the key to success.
4. How? Decide which tools best meet goals.
5.
5 When? C t h d l t i l
Create a schedule to implement and evaluate.
t d l t
26. BEFORE WE BEGIN…
1. Why? Tie to mission, goals, objectives, needs, gaps.
1 Ti t i i g l bj ti d g
• Transparency
p y
• Accountability
• Participation
29. BLOGS
Which of the following have a Blog?
g g
a) Environmental Protection Agency
b) Transportation Security Agency
c) Los Angeles Fire Department
d) Cit f L S ll IL
City of LaSalle, IL
e) State of Massachusetts
f) All f h Ab
All of the Above
35. WIKIS
What in the world is a Wiki?
Wh t i th ld i Wiki?
a. an online encyclopedia
b. a web‐based tool where multiple users
create, publish and edit information
t bli h d dit i f ti
c. a Hawaiian word for “fast”
d. all of the above
38. WIKIS
1. Why? Tie to mission, goals, objectives, needs, gaps.
1 Ti t i i g l bj ti d g
• Provide a space for inter‐agency collaboration
p g y
• Gather the intelligence of the crowd
• Widen the net for broader insight / information
• Create a crowd‐corrected directory / resource
C t d t d di t /
39. WIKIS WIKIS
Step 1: Pick a Wiki Platform
St Pi k Wiki Pl tf
Step 2: Create an Account
Step 3: Set Up Your Wiki
Step 4: Produce Content
Step 5: Edit and Post!
St 5 Edit d P t!
40. SOCIAL VIRTUAL NETWORKS
Who in this room has the
most connections/friends on:
NOT
JUST
FOR
KIDS!!!
47. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
1. Why? Tie to mission, goals, objectives, needs, gaps.
y g g
Share / gain knowledge / information
/g g /
Connect with colleagues / common interests
Replicate best practices more rapidly
48. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
• Free
Micro blogging
• “Micro‐blogging”
• 140 characters or less
• Send and read user updates
aka “Tweets”
• Text‐based but can post links / photos
Text‐based, but can post links / photos
• Anywhere, anytime via cell or computer
54. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
1. Why? Tie to mission, goals, objectives, needs, gaps.
y g g
Recruit candidates for open positions
Find job candidate references/recommendations
Launch discussions with industry / other agencies in groups
y g g p
70. MOBILE PHONES/DEVICES
What has your Cell Phone taught
you lately?
“Most cell phones today have
more computing power
than was available to
NASA during the
• Audio Books Apollo space program…”
• Podcast Briefs (i.e. Guide by Cell)
( y ) ‐ Wes Ferguson, Author of
h f
• Text Message Tips Moving at the Speed of Creativity
• Entire Classes????
81. POLICY ISSUES
Privacy
Employee Activity
Paperwork Reduction Act
Cookies
http://www.whitehouse.gov/blog/Enhancing‐Online‐
h // hi h /bl / h i O li
Citizen‐Participation‐Through‐Policy/
Records Management
Federal Advisory Committee Act (FACA)
For more information: Social Media and the Federal Government: Perceived and Real Barriers and Solutions:
http://www.usa.gov/webcontent/documents/SocialMediaFed%20Govt_BarriersPotentialSolutions.pdf
http://www usa gov/webcontent/documents/SocialMediaFed%20Govt BarriersPotentialSolutions pdf
82. SECURITY ISSUES
RISKS RECOMMENDATIONS
•Impersonation / info integrity • Cybersecurity policy official
• Unwanted surveillance • National strategy
• Compromised intelligence
p g • Public awareness campaign
p g
• Infrastructure threats • Incident response plan
Talen from Cyberspace Policy Review:
http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf
http://www whitehouse gov/assets/documents/Cyberspace Policy Review final pdf
83. HUMAN RESOURCES ISSUES
RECRUITMENT RETENTION
• Be cool / innovative • Use ‘em or lose ‘em!
• Be where they are • Knowledge transfer
• Boomers “retiring”
g • Alumni network
• Set clear boundaries • Emergency corps
Talen from Cyberspace Policy Review:
http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf
http://www whitehouse gov/assets/documents/Cyberspace Policy Review final pdf
84. WHAT’S NEXT? Blogs
eBooks
1. Why? Tie to mission, goals, objectives, needs, gaps.
y g g
Mobile Phones
2. How? Decide which tools best meet goals. Podcasts
RSS
3. What? Content is the key to success.
3 What? Content is the key to success Social Bookmarking
4. Who? Assign owner/contributors; define audience. Social Virtual Networking
Videos
5. When? Create a schedule to implement and evaluate. Virtual Worlds (Second Life)
Wh ?
Web‐Based Calling
Webcasts/Webinars
Wikis
87. THANK YOU!
FOR MORE INFORMATION:
HTTP://GRADUATESCHOOL.EDU
//
ANDREW KRZMARZICK
Phone: (202) 352‐1806
Email: Andrew@GovLoop.com
Blog: http://GenShift.com
Blog: http://GenShift com
Twitter: @krazykriz
Slideshare.net/akrzmarzick
Linkedin.com/in/andrewkrzmarzick
k d / / d k k
Second Life: Zedeka Nadezda