I Am The Summit DD
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This presentation describes the objectives, strategies and tactics of the "I am the Summit DD" marketing campaign
![The Situation ,[object Object],2009 Summit County Collaborative Poll “ A significant proportion of survey respondents, nearly half or 50.5%, had no opinion of [Summit DD] in 2009. “](https://image.slidesharecdn.com/iamthesummitdd-1273595566812-phpapp02/85/I-Am-The-Summit-DD-1-320.jpg)
![The Situation ,[object Object],2009 Summit County Collaborative Poll](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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I Am The Summit DD
- 7. Print Ads – Akron Beacon Journal
- 8. Print Ads - Record Publishing
- 9. Print Ads – Reporter Newspaper
- 11. 2010 Calendar
- 13. I am the Summit DD :30 TV Spot
- 14. :30 Radio Spot
- 16. Billboards
- 17. Web Ads
- 18. Summit DD Advocacy T-shirt
- 19. I am the Summit DD Novelties