The document provides strategic advice for organizations on developing and implementing an effective social media presence. It emphasizes the importance of having clear objectives that are aligned with the organization's mission, listening to audiences, integrating social media tactics with other communication channels, anticipating cultural changes, building capacity incrementally, measuring success, and learning through experimentation. It also recommends starting with small pilot projects and emphasizes that failure is acceptable when trying new approaches.

1. Tuesday Sept 22, 2009 Rebecca Krause-Hardie AudienceWorks.com Blog arts.typepad.com Email krause@moonroad.com Got Facebook? Now what? Thinking Strategically!

3. It’s About Leadership

4. It’s About Training

5. And …Transparency

6. What we are talking about here, is core institutional alignment & intentionality, with everyone in the same boat, rowing together, in the same responsive direction. And, this is played out, every day at Zappos, with trust, transparency, authentic passion … and very contagious enthusiasm. Bottom Line: creating & sustaining real value for both the institution … and its customers Zappos is in a totally customer-centered dance with its audience

7. That’s pretty exciting. So, how do we get there … from here?

8. The Shiny New Toys of Social Media

9. SF Symphony Social Network on Ning

10. SF Symphony Social Network on Ning

11. SF Symphony Social Network on Ning

12. On Blogs

13. On Twitter

14. On Flickr

15. On YouTube

16. On Podcasts

21. Tactics, Tools, Time Listen Participate Community Building & Social Networking GenerateBuzz Less Time More time 5hr 10hr 15hr 20hr Share Content

26. Let’s restate this - in terms of social media X We do regular video-casting to educate our dance audiences Y So their appreciation and understanding of dance is enhanced Z Resulting in a lifelong connection with dance. X We create an online database of resources Y So that artists and students can easily get the latest info Z Resulting in limited resources being allocated more effectively.

36. Just Do It (Its Okay to Take Risks) Flickr attribution b d solis

40. Finally … its really ok to fail! “ No Try … Just Do ”, Yoda

41. Rebecca Krause-Hardie AudienceWorks.com Blog arts.typepad.com Email krause@moonroad.com Twitter @arkrausehardie Facebook facebook.com/krausehardie Flickr flickr.com audienceworks Delicious Delicious.com/audienceworks YouTube audienceworks Thank You!