Communication technology with special reference to social media; a ppt by students of Era Business School, New Delhi (PGDM 2012-14 batch). Copyright of web content acknowldeged

1. COMMUNICATION
Manoj
Navdeep
Mrityunjay
&
Bhumil
Kundan
Ajay
TECHNOLOGY
GROUP SIX SIGMA/ Era Business School

2. WHAT IS IT?
 Communication technology facilitates communication
between individuals or groups who are not physically
present at the same location. Systems such as telephones,
telex, fax, radio, television, and video are included, as well
as more recent computer-based technologies, including
electronic data interchange over inter/intranets that have
given birth to social networking sites and e-mail.

3. CONVERGENCE
 The term Communication Technology is now used to refer
to
the
convergence
of
audio-visual
and
telephone
networks with computer networks.
 This is done using a single unified system of cabling, signal
distribution and management…… cost saved.
 In a layman’s language, communication technology is now
net and computer centric; social sites being one such
example.

4. AIM
The aim of this presentation is to introduce
the audience to Communication Technology
with special reference to various Social
Networking Sites and some ways and means
of making best use of such sites.

5. SCOPE
This Presentation will be covered in the
following parts:•
•
•
•
•
Part 1 – Social Networking in General.
Part 2 – Facebook.
Part 3 – Twitter
Part 4 – Linkedin
Conclusion

6. 1 - SOCIAL NETWORKING
 Social networking is the art of connecting with those
who share common interests.
 Your ‘network’ is a community that helps keep you
united with others and offers many benefits.
 Networking via social media sites has revolutionized
how we use the Internet and is at the forefront of what
we now call Web 2.0.
 More than 500 such sites are functional as on date.

7. VARIOUS SOCIAL
NETWORKING SITES
Facebook.
Pintrest.
Twitter.
Google+
Orkut.
MySpace.
LinkedIn.
Ibibo.
Fropper.com
BigAdda
Flicker.
Classmates.com

8. PART 2 - FACEBOOK
 Founded by Mark Zukerberg in
February 2004.
 It is the most popular social
networking site; as of September
2012, it has over 961 million active
users.

9. COMMUNICATION
THROUGH FACEBOOK
 It is used by users to make new contacts, track old
buddies, gather like minded people on common platforms
and share thoughts on social and a variety of other issues.
 It is widely used as an informal way of communication.
 Of late, it has been used as an extension of media to
galvanise
movement.
masses,
e.g,
‘India
Against
Corruption’

10. PROS: FB
 We can connect with anyone who is an active user on
Facebook in real time without any fee.
 Free expressions of feelings without hesitation.
 Fast flow of information.
 Useful applications.
 Paid advertisements and unpaid groups have wide
reach.

11. CONS: FB….
Lack of privacy unless strict access is used in
which case, mass reach diminishes.
Addiction and related health issues.
Pictures prone to misuse; Stalking made easy.
Terms of service changed without notifications.
Giving away of information unintentionally.

12. ….CONS: FB
 Applications and games extract information.
 Deletion of account is never absolute.
 Career and relationship issues if loose comments are
made.
 Viruses spread very fast through innocent looking links.
 Facebook has a monopoly of a kind over social
advertising.

13. HOW TO USE FB…..
Correct security/privacy settings.
Selective applications only.
Limit per day usage.
Join groups that interest you.

14. ….HOW TO USE FB?
Log for events that may be useful.
Advertisements and groups for own products and
services.
Philanthropic activities.
Ask meaningful questions via status updates.
Avoid wasting time on games/virtual adventure.

15. PART 3 - TWITTER
Twitter is an informal, online social networking
cum micro-blogging site.
It enables its users to send and read text based
messages, free of cost.
Created in march 2006 by Jack Dorsey , it has
over 500 million active users as of mid 2012.

16. COMMUNICATION
THROUGH TWITTER
 Platform that accepts messages of 140 characters or less.
 A popular way to share content, communicate, and
broadcast information.
 Results from Twitter are included in many major search
engines,
enabling
web
searchers
to
information on top of their search queries.
find
real-time

17. PROS: TWITTER
 Microblogging enables quick broadcasting of views.
 Breaking News from media houses.
 Keeping in touch with happenings through non-media
sources.
 Instant reviews of movies and products.
 Free expression about issues.
 Trendspotting.

18. CONS: TWITTER
 Encourages telegraphic language.
 Addictive.
 Reliability is doubtful; can be used to spread rumours.
 Unmanageable flooding of tweets.
 Spambots.
 Once a product is mentioned, countless companies start
following the user.

19. HOW TO USE TWITTER?
For effective electronic journalism.
Job searching and recruitment.
Customer services and feedbacks.
Direct people towards good causes.
Scream your rage to let go stress.

20. PART 4 - LINKEDIN
 Social networking site for people in professional
occupations.
 Launched in May 2003, it is mainly used for professional
networking; formal in outlook.
 As of June 2012, LinkedIn reports more than 175 million
registered users in more than 200 countries and territories.
 The site is available in 17 International languages

21. PROS: LINKEDIN
 One of the biggest CV databases/job boards in the world.
 Free professional consultants’ services.
 Reasonably reliable feedback on industry/company profiles.
 User friendly with tools like directories, events and updates.
 Accurate predictions about industry segments sectors.
 Networking with professionals in a simplified manner.
 Free service.

22. CONS:LINKEDIN
 At least 20% profiles defunct and non responsive.
 More job seekers than job providers.
 Copy-paste culture reduces the degree of reliability of
CVs.
 Own key employees prone to snatchers who track such
valuable professionals on this site.
 Claims can not be crosschecked through this site alone.

23. HOW TO USE LINKEDIN ?
 Be responsive and answer questions and queries.
 Join interest groups and discussions.
 Use correct privacy settings.
 Use status updates intelligently.
 Gauge the health of the industry you are interested in.
 Track start ups and new ventures.
 Ask advice.

24. CONCLUSION
 Communication Technology, like any other
technology, has its goods and negatives.
 Users’ discretion is important.
 While guarding against its pitfalls, its strengths can be
optimally exploited by being selective and careful.
 Bragging can lead to chaos both in professional and
personal lives.

26. THANK YOU….
..SEE YOU AT A
SOCIAL SITE!!