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online marketing
         data analysis tool
         for e-commerce


ROI, %
PROBLEM

Typical way of assessing marketing efficiency:
1. Gather costs from all sources in different formats.   61%
                                                         of companies
2. Download sales information from a database.           don’t have the
3. Convert the data into a common format.                human resources
                                                         and expertise to do this
4. Put all the data in Excel and, finally, analyze it.


PROBLEM
— takes too much time
— requires expertise (SQL, advanced Excel skills)
IS THE SOLUTION

                                       What works? What doesn’t?
                                       ROI, CAC and CLV show which campaigns work best.




                                                             How much do customers
                                                             cost and how do they
Compare data across all marketing                            pay off?
activities. See how campaigns                                Show customer acqusition cost
                                                             and returns for every campaign
develop and what works best.                                 and how they change.
MARKET OVERVIEW

                                    47000
                                                    There are
          611000
                                                    >2 000 000
                                                    online stores
                                                    in the world.
663 000
                                          463 000   1 100 000
                                                    with an annual
                                                    turnover
                                                    of < $250 000
 84 000                                 79 000      are Oh My Stats’
                                                    target customers.
   With an average monthly bill
   of $300, our target market exceeds
   $4000000000 with 16% CAGR .
TRAC TION
                                                   First payment
                                                                   43
                                 9                                 companies
                                                                   in pipeline now:
                                 companies in pipeline
                                 at the beginning                  11 canceled;
                       Sales     of the year
                       started                                     27 in progress;
Development
started                                                             4 integrating;
                                                                    2 paying clients.




              Beta requests
MAIN COMPETITIORS




                   OUR ADVANTAGES
—	Fast and free setup. Integration only takes a couple of hours.
  Not only is setup free, but we also offer a free 14 day trial period.
—	Easy to use. Clients don’t have to hire an analyst – anyone familiar
  with marketing can use the system.
—	No vanity metrics. Only data essential for marketing decisions.
—	Low cost. The average monthly cost of using                  is 10 times less
  than that of similar packaged solutions.
TEAM




Alexey                Alexander               Yaroslav           Tanya
Kulichevskiy,         Tischenko,              Markin,            Misyutina,
CEO                   CRO                     CTO                UI/UX Designer
Bio: CMO at Groupon   Cofounder               Cofounder          Bio: Designer at Artem
Russia, Executive     at Evil Martians        at Evil Martians   Gorbunov Design Bureau,
at Ostrovok.ru                                                   UI Design Lead at Netcracker,
                                                                 http://infotanka.ru

                                          +
                                  Uber Development
BUSINESS MODEL


  CUSTOMER           →       INTEGRATION            →       FREE        →       SUBSCRIPTION
 ACQUISITION                                            14 DAYS TRIAL


—
­ Face to Face              — Fast and simple                                VISITORS MAX,
                                                                             MONTHLY
                                                                                             MONTHLY
                                                                                             PRICE

— Partnerships                JavaScript
                            — Secure and accurate                            10K             99 $
— Online Sales
                              Rest API                                       100K            149 $
                                                                             500K            499 $
         FUTURE OPPORTUNITIES                                                1M              799 $
— SEM automatization (we know ROI, so can
  optimize spendings)
                                                                            > 1M             individual
                                                                                             approach

— Remarketing platform (we can show relevant
  ads based on user behavior)
http://ohmystats.com
mail@ohmystats.com

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Ohmystats.com Pitch Deck

  • 1. online marketing data analysis tool for e-commerce ROI, %
  • 2. PROBLEM Typical way of assessing marketing efficiency: 1. Gather costs from all sources in different formats. 61% of companies 2. Download sales information from a database. don’t have the 3. Convert the data into a common format. human resources and expertise to do this 4. Put all the data in Excel and, finally, analyze it. PROBLEM — takes too much time — requires expertise (SQL, advanced Excel skills)
  • 3. IS THE SOLUTION What works? What doesn’t? ROI, CAC and CLV show which campaigns work best. How much do customers cost and how do they Compare data across all marketing pay off? activities. See how campaigns Show customer acqusition cost and returns for every campaign develop and what works best. and how they change.
  • 4. MARKET OVERVIEW 47000 There are 611000 >2 000 000 online stores in the world. 663 000 463 000 1 100 000 with an annual turnover of < $250 000 84 000 79 000 are Oh My Stats’ target customers. With an average monthly bill of $300, our target market exceeds $4000000000 with 16% CAGR .
  • 5. TRAC TION First payment 43 9 companies in pipeline now: companies in pipeline at the beginning 11 canceled; Sales of the year started 27 in progress; Development started 4 integrating; 2 paying clients. Beta requests
  • 6. MAIN COMPETITIORS OUR ADVANTAGES — Fast and free setup. Integration only takes a couple of hours. Not only is setup free, but we also offer a free 14 day trial period. — Easy to use. Clients don’t have to hire an analyst – anyone familiar with marketing can use the system. — No vanity metrics. Only data essential for marketing decisions. — Low cost. The average monthly cost of using is 10 times less than that of similar packaged solutions.
  • 7. TEAM Alexey Alexander Yaroslav Tanya Kulichevskiy, Tischenko, Markin, Misyutina, CEO CRO CTO UI/UX Designer Bio: CMO at Groupon Cofounder Cofounder Bio: Designer at Artem Russia, Executive at Evil Martians at Evil Martians Gorbunov Design Bureau, at Ostrovok.ru UI Design Lead at Netcracker, http://infotanka.ru + Uber Development
  • 8. BUSINESS MODEL CUSTOMER → INTEGRATION → FREE → SUBSCRIPTION ACQUISITION 14 DAYS TRIAL — ­ Face to Face — Fast and simple VISITORS MAX, MONTHLY MONTHLY PRICE — Partnerships JavaScript — Secure and accurate 10K 99 $ — Online Sales Rest API 100K 149 $ 500K 499 $ FUTURE OPPORTUNITIES 1M 799 $ — SEM automatization (we know ROI, so can optimize spendings) > 1M individual approach — Remarketing platform (we can show relevant ads based on user behavior)