We offer a web-based app that changes the way e-commerce businesses analyze and manage their marketing budgets.
With Oh My Stats they can see customer acquisition cost, customer lifetime value and return on investment for each marketing campaign they run.
Having this data at their fingertips allows our customers to make correct decisions about maximizing the outcome of their marketing.
2. PROBLEM
Typical way of assessing marketing efficiency:
1. Gather costs from all sources in different formats. 61%
of companies
2. Download sales information from a database. don’t have the
3. Convert the data into a common format. human resources
and expertise to do this
4. Put all the data in Excel and, finally, analyze it.
PROBLEM
— takes too much time
— requires expertise (SQL, advanced Excel skills)
3. IS THE SOLUTION
What works? What doesn’t?
ROI, CAC and CLV show which campaigns work best.
How much do customers
cost and how do they
Compare data across all marketing pay off?
activities. See how campaigns Show customer acqusition cost
and returns for every campaign
develop and what works best. and how they change.
4. MARKET OVERVIEW
47000
There are
611000
>2 000 000
online stores
in the world.
663 000
463 000 1 100 000
with an annual
turnover
of < $250 000
84 000 79 000 are Oh My Stats’
target customers.
With an average monthly bill
of $300, our target market exceeds
$4000000000 with 16% CAGR .
5. TRAC TION
First payment
43
9 companies
in pipeline now:
companies in pipeline
at the beginning 11 canceled;
Sales of the year
started 27 in progress;
Development
started 4 integrating;
2 paying clients.
Beta requests
6. MAIN COMPETITIORS
OUR ADVANTAGES
— Fast and free setup. Integration only takes a couple of hours.
Not only is setup free, but we also offer a free 14 day trial period.
— Easy to use. Clients don’t have to hire an analyst – anyone familiar
with marketing can use the system.
— No vanity metrics. Only data essential for marketing decisions.
— Low cost. The average monthly cost of using is 10 times less
than that of similar packaged solutions.
7. TEAM
Alexey Alexander Yaroslav Tanya
Kulichevskiy, Tischenko, Markin, Misyutina,
CEO CRO CTO UI/UX Designer
Bio: CMO at Groupon Cofounder Cofounder Bio: Designer at Artem
Russia, Executive at Evil Martians at Evil Martians Gorbunov Design Bureau,
at Ostrovok.ru UI Design Lead at Netcracker,
http://infotanka.ru
+
Uber Development
8. BUSINESS MODEL
CUSTOMER → INTEGRATION → FREE → SUBSCRIPTION
ACQUISITION 14 DAYS TRIAL
—
Face to Face — Fast and simple VISITORS MAX,
MONTHLY
MONTHLY
PRICE
— Partnerships JavaScript
— Secure and accurate 10K 99 $
— Online Sales
Rest API 100K 149 $
500K 499 $
FUTURE OPPORTUNITIES 1M 799 $
— SEM automatization (we know ROI, so can
optimize spendings)
> 1M individual
approach
— Remarketing platform (we can show relevant
ads based on user behavior)