This document provides tips for optimizing videos on YouTube. It recommends doing keyword research to find relevant topics, creating videos using various tools, saving the video with the keyword as the file name, and uploading the video to YouTube while filling out important metadata fields. It also suggests getting backlinks to the video from social bookmarks, blogs, and press releases. Finally, it advises sharing the video on social media platforms and blogs.

1. YouTube Optimization 101
SMX Sydney
Akiva Ben-Ezra
Akiva@BenEzraMarketing.com
804-592-6591 US
050-420-9319 Israel

2. 1. Keyword Research
 Find out what your customers are searching for and
then make a video around it
 Google Keyword Tool
 Youtube Keyword Tool
 SEMrush

4. 2. Create Video
 Video Scribe (Sketch Videos)
 Animoto
 Windows Movie Maker
 Outsource It
-Fiverr
-oDesk

6. 3. Save Video To Desktop
 Rename video file with keyword
 Fill out meta data

8. 4. Upload Video to YouTube
 Title
 Description
 Url of YouTube video
 Tags
 Transcript
 Annotations
 Location of Video (Address of Business)
 Custom Thumbnail

9. Youtube Info

10. Video Location

11. Annotations

12. 5. Backlink
 Wide Variety of Backlinks (all pointing back to
YouTube video and not your website )
 Social Bookmarks (Fiverr)
 Edu (Fiverr)
 One Hour Backlinks
 Press Release (Fiverr or Newswire)
 Blog Posts

15. 6. Share Video
 Facebook
 Twitter
 Google Plus
 Blog about it

16. Questions