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Why and How to
Incorporate Social
Networking into your
Business


Cheyenne and Amanda



     Company
     LOGO
Four Reasons Why
                                             You Can Enhance Your Business on Social Networks




1. It’s Free- The benefits of having a social network vs. an internet ad will exceed
   the cost that it takes to buy tons of links. Social media has given you the
   opportunity to experience potentially enhancing your business.. For free.




2. It’s
     Safe – Your business can be exposed to thousands of people daily
without having to pay for advertising on TV.




3. It Creates Bonds – Social Media enables productive and useful relationships to develop
between business owners and their target audiences. It gives an environment where they can
communicate and interact over a long period of time and that allows loyalty to develop.



4. It’s Reliable- By promoting your business online, you are almost guaranteed the
safety of knowing customers are seeing your ads and promotions. You will have your
typical customers (your target audience), and then you’ll also have those who find
your business by a search engine such as Google®.
Typical Social Networks

                            LinkedIn
Upload Pictures                                 Twitter




       Facebook




                                       Google

                  YouTube
How to Start Diagram


    Step 1             Step 2                      Step 3


•   Have an idea       •   Get signed up       •    Use the site’s
                           with the site            advantages of
    of how you                                      having free
    want to use            you’ve chosen            advertising.
    the social             (i.e.                    Promote your
    media for your         Facebook, Twitt          business by
                           er, Youtube, etc)        adding sales,
    business, then                                  spreading the
                           , and provide
    propose a plan                                  word about
                           your business’s
    (i.e. prepare          information and
                                                    product and
    sale items,                                     provide photos
                           contact                  and videos to
    decide which           information.             enhance creativity.
    site to use etc)
Tips for Successfully using
                                      Social Media

                                       Don't pretend          Make
 Don’t promote       Be candid                                amends with
                     and interact      to be someone
 to aggressively                       else                   dissatisfied
                                                              customers




People aren’t      Transparency        Thanks to IP
                                                             This can
going to           goes a long way     address tracking,
                   towards             readers may be        help create
social media
                   attracting          able to quickly       loyal
to hear a                              tell when
                   customers and                             customers,
sales pitch so     not participating   companies adopt
                                                             and spread
don’t have         in comments is      fake identities for
                                       the sake of           good word
your page          a surefire way to
                   kill a community
                                       making a name         of mouth
read like an                           for themselves
ad
Social Media Usage

      Only 1% of people have
      no experience on social
      media sites!




      44% of surveyed
      applicants have been
      using social media sites
      for a months!
Comparison of Social Media
        Usage 2009-2010




                    networksolutions.com
Are you convinced it enhances business?
  Click link below to help us see how well we convinced you!




                http://mypollcreator.com/vote/13591




Twitter          Facebook              LinkedIn        Google
Bibliography

•   Wade, S. (2010, 09 10). 4th wave of the small business success index results show u.s. small business reaches innovation glass ceiling. Retrieved
    from http://www.google.com/imgres?q=networksolutions.com social media
    chart&um=1&hl=en&sa=N&biw=1280&bih=848&tbm=isch&tbnid=_JsdDnA0Kfq5WM:&imgrefurl=http://www.networksolutions.com/blog/2010/09/4th
    -wave-of-the-small-business-success-index-results-show-u-s-small-business-reaches-innovation-glass-
    ceiling/&docid=0mIoWt8JH7M7gM&imgurl=http://blog.networksolutions.com/wp-content/uploads/2010/09/SBSI4-social-media-useage-
    chart2.png&w=490&h=325&ei=mY7VTs_EDNHHsQKatPD1Dg&zoom=1&iact=rc&dur=62&sig=101252549732277551210&page=1&tbnh=135&tbn
    w=204&start=0&ndsp=21&ved=1t:429,r:0,s:0&tx=122&ty=81
•   Four reasons why social networking communities are useful for your website. (2010, 10 25). Retrieved from
    http://www.seoconsult.com/seoblog/search-engine-optimisation/four-reasons-why-social-networking-communities-are-useful-for-your-website.html
•   Joyner, A. (2010, 01 25). 30 tips for using social media in your business. Retrieved from http://www.inc.com/articles/2010/01/30-tips-for-using-
    social-media.html

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Social networking webinar

  • 1. Why and How to Incorporate Social Networking into your Business Cheyenne and Amanda Company LOGO
  • 2. Four Reasons Why You Can Enhance Your Business on Social Networks 1. It’s Free- The benefits of having a social network vs. an internet ad will exceed the cost that it takes to buy tons of links. Social media has given you the opportunity to experience potentially enhancing your business.. For free. 2. It’s Safe – Your business can be exposed to thousands of people daily without having to pay for advertising on TV. 3. It Creates Bonds – Social Media enables productive and useful relationships to develop between business owners and their target audiences. It gives an environment where they can communicate and interact over a long period of time and that allows loyalty to develop. 4. It’s Reliable- By promoting your business online, you are almost guaranteed the safety of knowing customers are seeing your ads and promotions. You will have your typical customers (your target audience), and then you’ll also have those who find your business by a search engine such as Google®.
  • 3. Typical Social Networks LinkedIn Upload Pictures Twitter Facebook Google YouTube
  • 4. How to Start Diagram Step 1 Step 2 Step 3 • Have an idea • Get signed up • Use the site’s with the site advantages of of how you having free want to use you’ve chosen advertising. the social (i.e. Promote your media for your Facebook, Twitt business by er, Youtube, etc) adding sales, business, then spreading the , and provide propose a plan word about your business’s (i.e. prepare information and product and sale items, provide photos contact and videos to decide which information. enhance creativity. site to use etc)
  • 5. Tips for Successfully using Social Media Don't pretend Make Don’t promote Be candid amends with and interact to be someone to aggressively else dissatisfied customers People aren’t Transparency Thanks to IP This can going to goes a long way address tracking, towards readers may be help create social media attracting able to quickly loyal to hear a tell when customers and customers, sales pitch so not participating companies adopt and spread don’t have in comments is fake identities for the sake of good word your page a surefire way to kill a community making a name of mouth read like an for themselves ad
  • 6. Social Media Usage Only 1% of people have no experience on social media sites! 44% of surveyed applicants have been using social media sites for a months!
  • 7. Comparison of Social Media Usage 2009-2010 networksolutions.com
  • 8. Are you convinced it enhances business? Click link below to help us see how well we convinced you! http://mypollcreator.com/vote/13591 Twitter Facebook LinkedIn Google
  • 9. Bibliography • Wade, S. (2010, 09 10). 4th wave of the small business success index results show u.s. small business reaches innovation glass ceiling. Retrieved from http://www.google.com/imgres?q=networksolutions.com social media chart&um=1&hl=en&sa=N&biw=1280&bih=848&tbm=isch&tbnid=_JsdDnA0Kfq5WM:&imgrefurl=http://www.networksolutions.com/blog/2010/09/4th -wave-of-the-small-business-success-index-results-show-u-s-small-business-reaches-innovation-glass- ceiling/&docid=0mIoWt8JH7M7gM&imgurl=http://blog.networksolutions.com/wp-content/uploads/2010/09/SBSI4-social-media-useage- chart2.png&w=490&h=325&ei=mY7VTs_EDNHHsQKatPD1Dg&zoom=1&iact=rc&dur=62&sig=101252549732277551210&page=1&tbnh=135&tbn w=204&start=0&ndsp=21&ved=1t:429,r:0,s:0&tx=122&ty=81 • Four reasons why social networking communities are useful for your website. (2010, 10 25). Retrieved from http://www.seoconsult.com/seoblog/search-engine-optimisation/four-reasons-why-social-networking-communities-are-useful-for-your-website.html • Joyner, A. (2010, 01 25). 30 tips for using social media in your business. Retrieved from http://www.inc.com/articles/2010/01/30-tips-for-using- social-media.html