Museums are extraordinary time machines for travelling into the past, but what about the Present and, above all, the Future? Museum should be the place for creators and entrepreneurs from all around the world, the hose for those can imagine and design the future.

1. Master Sole 24 Ore 23/02/2013
ENGAGEMENT REVOLUTIONENGAGEMENT REVOLUTION
Mettiamo in gioco il mondoMettiamo in gioco il mondo
The Playable Museum Fabio Viola @ MDT Conference

2. This is what happens in the world of video games where
this month, a billion people are going to play on their
consoles, pcs or mobile phones.
Imagine a museum where
90% of school-age
children enter
INTENTIONALLY on a
regular basis and, at the
same time the fastest
growing user base is
made up of women over
50.

3. Imagine a theater where
the spectator becomes
co-protagonist .
This is how we define videogames “engagement
machines” and, probably, the best loyalty program in
the world - even without any physical reward!!

4. New and diversified monetization strategies where free visitors
cohabit with paying users and both are valuable and a core part of the
experience.
Imagine “Free to play”
cultural institutions

5. If we are able to create a
$100 billion industry in 40
years, where people spend
real money to buy virtual
items and currencies...

6. …why should a cultural
institution that has
extremely tangible assets,
powerful stories,
recognizable brand, and
established audience
not be able to design engaging and sustainable experiences in
partnership with the creative industries?

7. …Museums are the closest thing to the
“Time Machine” that I can imagine.
They allow us to travel in any age “in
the past”, making real what human
beings have been dreaming for
centuries.

8. Where and when the cultural
passive “consumpation” meets
the active production.

9. The Museum Archeological of Naples acted as a pure game publisher and
TuoMuseo acted as the game studio establishing a strong public/private
cooperation
Father and Son is the first
video game published by a
worldwide museum

10. The Game title, the main
story and large parte of the
setting are not tightly
connected with the Museum

13. 18.450

14. “In our projects we are
constantly exploring new
revenue streams models.”
* Technology should not be a
cost

15. A premier destination for creative and entrepreneurs from all around the
world, a privileged gate between the Past and the Future.
Museums have to be the house
for those who can imagine,
design and execute the Future.

16. “Every cultural institution
should adopt a tech start-
up and be constantly
stimulated by it with mutual
benefits.”

17. In 80 days we collected 240 projects coming from 550
inventors and dreamers. Over 30 countries involved with
out of the box playable ideas.
THE 3C Formula:
creativity, contamination
and coinvolgimento
(engagement)

18. 18
Il comparto culturale non dovrebbe più
essere auto-referenziale, ma pensare a
Facebook, Angry Birds e Clash of
Clans come modelli e rivali nell'attenzione,
temporale e formativa delle nuove
generazioni.

19. From Fabio and all the Tuo Museo team!
Let’s stay in contact!
info@tuomuseo.it