Ready to-cook Food Scenario
•Als PPTX, PDF herunterladen•
14 gefällt mir•14,325 views
RTC is primarily targeted the Busy Lifestyle, Convenient Seekers, Upwardly Mobile Women
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie Ready to-cook Food Scenario
Ähnlich wie Ready to-cook Food Scenario (20)
Mehr von Akhilesh Sharma
Mehr von Akhilesh Sharma (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Ready to-cook Food Scenario
- 1. Food Scenario in INDIA Ready-To-CookBy: Akhilesh Sharma, SO Nestlé S.A. Balaji Institute Of modern management
- 2. Ready-to-cook Food • Foods that are processed and/or prepared to be ready to cook with very little additional effort. Precooked or half cooked food, then frozen, 'ready to cook in an oven‘ or cooked, then frozen 'ready to microwave' • New concept in India. • Fastest Growing Sector. • Immense potential.
- 3. Ready-to-cook Food: Key growth drivers • Huge Production Potential • Rising Income level • Change in food habit • Growing Need for Convenience
- 4. Indian Food Industry 0 2 4 6 8 10 12 14 Ready-to-eat Ready-to-cook Dairy Fishries and Sea Food 2006-07 2010-11 2014-15 Source: Ministry of Food Processing Industries (In ` 0000' crores): Size of Market
- 5. RTC food can be broadly classified into: • Low Moisture Food • Medium Moisture Food • High Moisture Food Moisture Example LOW 1-5% Instant Mix Medium 6-20% Snacks, sweetmeats High 20-60% Freshly baked products
- 6. Reasons for Market Penetration • Global Indians or NRIs Indians look for traditional home cuisine abroad • Urban Lifestyle Busy Schedule Less time Western Influence • More Income Improved standard of living and Dual- incomes Market Type • Consumer market Type. Preference • Consumer Preference Need • Consumer Need Segment • Consumer Segment
- 8. Choosy/ Old
- 10. Young/ Busy
- 11. • Tasty & Healthy • Rapid Cooking • Handy packaging • Convenient
- 12. Consumer segments Indulgent homemakers & Traditional homemakers
- 13. Upmarket & Metro Married Women Large Family Setup Consumer Segment 7% 93% Traditional homemaker s 100% Conservative Sensitive towards Price & Health Indulgent homemakers 60% try Branded or Packaged foods Spends ` 10K pm on grocery Reluctant to try out Branded foods Spends < ` 5K pm on grocery
- 14. 7%Indulgent homemakers Marketers target this growing segment Upmarket & Metro Married Women Large Family Setup 60% try Branded or Packaged foods Spends ` 10K pm on grocery Consumer Segments
- 15. Prefer Need Concern Foods 7%Indulgent homemakers Marketers target this growing segment New Innovative Products Wider Food Choice Freshness & Availability Free Of Spoilage/Contamination Consumer Segments
- 16. 93 % Traditional homemakers Why are they reluctant to try out Packaged foods? Prefer Need Concern Foods Home Cooked Food To Others Nutritious/Healthy Food GM Foods/Preservatives Less Fat/Calories Consumer Segments
- 17. Popular Brands & Marketing strategies Popular Indian Products Strategies adopted by Indian players
- 18. Popular Indian Products • Since 1970 MTR • Since 2000 Knorr • Since 1953 Parampara • Since 1975 Kitchen Of India About 100 Suppliers Around 300 products
- 19. MTR Among Top 5 processed food manufacturers in India 22 delicious Indian curries, Gravies, Rice 6 new breakfast mixes • Focus on Traditional Indian foods • Extensive local advertisements • Convenient pricing
- 20. ITC Two Brands - Kitchens of India & Ashirvaad Markets Indian food in US, UK, Europe & Australia Indian cuisine: Biryanis, Curry Pastes and dishes • Focus on selling Indian cuisine abroad • Targets Global Indians
- 21. Knorr Ventured Into Processing Food Industry Offers packaged Indian RTC & Soups • Focus on Packaging • No compromise on Taste/Quality
- 22. Marketing Strategies • Easily Digestible – Cereals, Veggies, Atta Vitamins/Nutrients • Add Flavors – Vegetables, Cheese, Masala, International flavor • Nutrient info/Health Benefit – Display on packaging • Promotion/Free trails • Competitive Price/Quantity than rivals • Traditional Food alternatives • Target Diet Conscious – Less cholesterol/Calories
- 23. Growth of RTC sector Analysis: Perception of Ready to Cook Mixes . Survey: Ready to Cook Food in Metropolitan Cities Estimate: Market for RTC-mixes in India
- 24. Analysis: Perception of Ready to Cook Mixes Factors contributing to growth Cold chain development Increasing disposable incomes Diminishing culinary skills Need for convenience on the demand side 128 2900 0 500 1000 1500 2000 2500 3000 3500 2006 2015 RTC Market In India RTC Market In India Source: Tata Strategic Management Group (TSMG) FiguresinCores
- 25. Survey: Ready to Cook Food in Metropolitan Cities Responses from 3000 representative households (10 metros in India) With Children Without Children Nuclear Families Bachelors Study conducted By ASSOCHAM (Jan 2011) Associated Chambers of Commerce & Industry of India 86 14 Households Prefer RTC 72 28 Bachelors Prefer RTC 67 33 Working Women Prefer RTC
- 26. 150 196 280 400 2009 2010 2011 2012 Market for RTC-Mixes in India Figures in Crores Estimated growth 30% over the Convenience food sector has grown 70% over the past decade
- 27. Global Symposium on Ready-to-Cook (RTC) Foods: Opportunities for R&D, Entrepreneurship and Markets • The International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) • Associated Chambers of Commerce and Industry of India (ASSOCHAM India) • Ministry of Food Processing, Government of India
- 28. Addressed food challenges: Promoting RTC foods to wider market Meeting the demands for innovative, healthy & safe meal solutions for a busy lifestyle Empowering Entrepreneurs Introducing innovations in Manufacturing/Packaging Increasing role of micro/small/medium scale enterprises
Hinweis der Redaktion
- A study conducted by market research firm, IMRB shows an increasing number of urban homemakers are splurging on packaged and convenience foods. These indulgent homemakers say that as many as 68% of their children prefer fast-food over home cooked food, while 61% of these homemakers themselves opt for branded packaged food as it is convenient. This category of homemakers spends an average of Rs. 10,000 per month on grocery, according to the IMRB study.
- Homemakers hot on branded ready-to-cookMUMBAI: Indian homemakers are turning out to be a marketer's dream. A study conducted by market research firm, IMRB shows an increasing number of urban homemakers are splurging on packaged and convenience Marketers say this section of homemakers is symbolic of urban India with an increasing disposable income. With more women taking up jobs as against the traditional 'homemakers' they are experiencing a new lifestyle either through self-indulgence or indulging their kids."The indulgent homemaker is usually an upmarket, metro, married woman who is living in a large family setup. She has a favorable attitude towards branded food as compared to the other homemakers who have a more conservative approach," says AshishKarnad, group business director, IMRB International. Indulgent homemakers account for about 7% of about 39 million households that constituted the universe for the survey titled Homemakers' Bioscope.The evidence lies in how quickly the market for packaged breakfast has doubled in three years to Rs 400 crore growing at 30% annually.Seeing huge opportunities in the changing preferences of these women, marketers are all out to woo this growing segment. On top of the list for the indulgent homemaker are branded ready-to-cook food, frozen food and ready-to-fry non-veg products. Other convenience foods like packet pasta, instant noodles and snack mixes are also finding huge traction among this group.It is important to note that these consumers are also open to trying innovations whether it is yoghurts, health bars, ready-to-cook meals or bhuna masala. Also, their sensitivity to price is low versus the average Indian," says Swati Jain, head, marketing, DANONE India.
- Homemakers hot on branded ready-to-cookMUMBAI: Indian homemakers are turning out to be a marketer's dream. A study conducted by market research firm, IMRB shows an increasing number of urban homemakers are splurging on packaged and convenience Marketers say this section of homemakers is symbolic of urban India with an increasing disposable income. With more women taking up jobs as against the traditional 'homemakers' they are experiencing a new lifestyle either through self-indulgence or indulging their kids."The indulgent homemaker is usually an upmarket, metro, married woman who is living in a large family setup. She has a favorable attitude towards branded food as compared to the other homemakers who have a more conservative approach," says AshishKarnad, group business director, IMRB International. Indulgent homemakers account for about 7% of about 39 million households that constituted the universe for the survey titled Homemakers' Bioscope.The evidence lies in how quickly the market for packaged breakfast has doubled in three years to Rs 400 crore growing at 30% annually.Seeing huge opportunities in the changing preferences of these women, marketers are all out to woo this growing segment. On top of the list for the indulgent homemaker are branded ready-to-cook food, frozen food and ready-to-fry non-veg products. Other convenience foods like packet pasta, instant noodles and snack mixes are also finding huge traction among this group.It is important to note that these consumers are also open to trying innovations whether it is yoghurts, health bars, ready-to-cook meals or bhuna masala. Also, their sensitivity to price is low versus the average Indian," says Swati Jain, head, marketing, DANONE India.
- Homemakers hot on branded ready-to-cookMUMBAI: Indian homemakers are turning out to be a marketer's dream. A study conducted by market research firm, IMRB shows an increasing number of urban homemakers are splurging on packaged and convenience Marketers say this section of homemakers is symbolic of urban India with an increasing disposable income. With more women taking up jobs as against the traditional 'homemakers' they are experiencing a new lifestyle either through self-indulgence or indulging their kids."The indulgent homemaker is usually an upmarket, metro, married woman who is living in a large family setup. She has a favorable attitude towards branded food as compared to the other homemakers who have a more conservative approach," says AshishKarnad, group business director, IMRB International. Indulgent homemakers account for about 7% of about 39 million households that constituted the universe for the survey titled Homemakers' Bioscope.The evidence lies in how quickly the market for packaged breakfast has doubled in three years to Rs 400 crore growing at 30% annually.Seeing huge opportunities in the changing preferences of these women, marketers are all out to woo this growing segment. On top of the list for the indulgent homemaker are branded ready-to-cook food, frozen food and ready-to-fry non-veg products. Other convenience foods like packet pasta, instant noodles and snack mixes are also finding huge traction among this group.It is important to note that these consumers are also open to trying innovations whether it is yoghurts, health bars, ready-to-cook meals or bhuna masala. Also, their sensitivity to price is low versus the average Indian," says Swati Jain, head, marketing, DANONE India.
- Homemakers hot on branded ready-to-cookMUMBAI: Indian homemakers are turning out to be a marketer's dream. A study conducted by market research firm, IMRB shows an increasing number of urban homemakers are splurging on packaged and convenience Marketers say this section of homemakers is symbolic of urban India with an increasing disposable income. With more women taking up jobs as against the traditional 'homemakers' they are experiencing a new lifestyle either through self-indulgence or indulging their kids."The indulgent homemaker is usually an upmarket, metro, married woman who is living in a large family setup. She has a favorable attitude towards branded food as compared to the other homemakers who have a more conservative approach," says AshishKarnad, group business director, IMRB International. Indulgent homemakers account for about 7% of about 39 million households that constituted the universe for the survey titled Homemakers' Bioscope.The evidence lies in how quickly the market for packaged breakfast has doubled in three years to Rs 400 crore growing at 30% annually.Seeing huge opportunities in the changing preferences of these women, marketers are all out to woo this growing segment. On top of the list for the indulgent homemaker are branded ready-to-cook food, frozen food and ready-to-fry non-veg products. Other convenience foods like packet pasta, instant noodles and snack mixes are also finding huge traction among this group.It is important to note that these consumers are also open to trying innovations whether it is yoghurts, health bars, ready-to-cook meals or bhuna masala. Also, their sensitivity to price is low versus the average Indian," says Swati Jain, head, marketing, DANONE India.