1. People always say Solution 1. to protect ourself in a risky conditions, people follows this strategy. you can take ITC is the best example of diversification. and even world largest 4 wheeler manufacturer GM was suffered because of concentration. if business diversified, we may balanced our returns and mainitaining huge portfolio is risk and some times uncontrollable. 2. no,its a good practicing. it says in what way you are serving to the society. 3. all these are needed ones to run an organization in a smooth way. 4. upto some level employees are satisfy with monetary benefits, later they will looks for power and job satisfaction. i mean initial level people looks for monetary motives and next non monetary motives. 5. i will re organize my total department and total work culture which make sense to the organization..