Ideas on how Coca Cola as a brand could have spread the #prayersforpathankot after the attacks to get people to talk about and pray for the victims

1. #prayersforpathankot
An initiative by

2. Flow
On ground
• To spread
awareness
about the
#prayersforpa
thankot
campaign
Social Media
• Facebook
• Twitter
• Instagram
Microsite
• Customize
pictures and
share them
online

3. On ground
#prayersforpathankot #iamasoldier

4. Social
Media
Platforms

5. Profile picture

6. ▪ Spread #prayersforpathankot
and #iamasoldier across all the
platforms
▪ Share the link of the micro site
along with the posts

7. Microsite for
Mobile phones
and desktop
Click a selfie
Examples

8. Customize your
picture on the
microsite and share
it on any social
media platform
Use #iamasoldier #prayersforpathankot and
share any story or feeling of yours to show
your support.

9. Thank
You!!!