SlideShare ist ein Scribd-Unternehmen logo
1 von 11
Presentation on: Marketing in Modern Context Presented By: Akankshagoswami STUDENT OF BHILAI BUSINESS SCHOOL BHILAI CHATTISGHARH
Modern Marketing Context In 1950s the marketing concept emerged. The marketing concept is aimed at orienting a firm completely towards its customers. Every department from production to finance to human resource should be customer focus.
Traditional marketing concept Focus Objective Means Profit through sale volume Selling and Promotions Product to be sold to customer
Modern marketing concept  Focus Means Objective Product satisfaction customer need   Profit through customer satisfaction Marketing Mix
Modern Marketing 4 P’s Product Price Promotions Place
Product Decisions Branding Quality Features
Penetration Skimming Competition Pricing Strategies Product Line Bundle Psychological
Advertising Public  Relations Promotional Mix Sales   Promotion Personal   Selling Direct  Mail
Place Direct Distribution Indirect Distribution Manufacturer Manufacturer Retailer Consumer Consumer
Conclusion As per the new concept of Marketing, its not about only selling the products to the customers. In present scenario, marketing is all about to satisfied the customer and providing the excellent services to establish brand image in consumers mind.
THANK YOU ANY QUESTIONS YOU CONTACT AT anurag.gcool@gmail.com

Weitere ähnliche Inhalte

Was ist angesagt?

Challanges in service marketing
Challanges in service marketingChallanges in service marketing
Challanges in service marketingdeepu2000
 
Marketing concept of today
Marketing concept of todayMarketing concept of today
Marketing concept of todaydipikasingh
 
Project Questionnaire model for "customer satisfaction and market potential".
 Project Questionnaire model for "customer satisfaction and market potential". Project Questionnaire model for "customer satisfaction and market potential".
Project Questionnaire model for "customer satisfaction and market potential".yamuna balakrishnan
 
Chapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed Khattak
Chapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed KhattakChapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed Khattak
Chapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed KhattakRafique Ahmed Khattak
 
Market functions
Market functionsMarket functions
Market functionsSakthivel R
 
Consumer behaviour in services 1
Consumer behaviour in services 1Consumer behaviour in services 1
Consumer behaviour in services 1Prithvi Ghag
 
Levels of product Offering.
Levels of product Offering.Levels of product Offering.
Levels of product Offering.Rizwan Khan
 
DAGMAR -ADVERTISING OBJECTIVE
DAGMAR -ADVERTISING OBJECTIVEDAGMAR -ADVERTISING OBJECTIVE
DAGMAR -ADVERTISING OBJECTIVEVijyata Singh
 
Marketing research
Marketing researchMarketing research
Marketing researchdeepu2000
 
Customer Retention Strategy
Customer Retention StrategyCustomer Retention Strategy
Customer Retention StrategyAvinash Kumar
 
Marketing - Pricing
Marketing - PricingMarketing - Pricing
Marketing - Pricingtutor2u
 
Service marketing mix or 7Ps of Services
Service marketing mix or 7Ps of ServicesService marketing mix or 7Ps of Services
Service marketing mix or 7Ps of ServicesDr. Amitabh Mishra
 
Marketing vs selling
Marketing vs sellingMarketing vs selling
Marketing vs sellingPratik Dighe
 
Personality in consumer behavior
Personality in consumer behaviorPersonality in consumer behavior
Personality in consumer behaviorVijayalaxmi Jena
 

Was ist angesagt? (20)

2. marketing mix
2. marketing mix2. marketing mix
2. marketing mix
 
Challanges in service marketing
Challanges in service marketingChallanges in service marketing
Challanges in service marketing
 
Marketing concept of today
Marketing concept of todayMarketing concept of today
Marketing concept of today
 
Promotion mix
Promotion mixPromotion mix
Promotion mix
 
Project Questionnaire model for "customer satisfaction and market potential".
 Project Questionnaire model for "customer satisfaction and market potential". Project Questionnaire model for "customer satisfaction and market potential".
Project Questionnaire model for "customer satisfaction and market potential".
 
Chapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed Khattak
Chapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed KhattakChapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed Khattak
Chapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed Khattak
 
Market functions
Market functionsMarket functions
Market functions
 
Consumer behaviour in services 1
Consumer behaviour in services 1Consumer behaviour in services 1
Consumer behaviour in services 1
 
Levels of product Offering.
Levels of product Offering.Levels of product Offering.
Levels of product Offering.
 
DAGMAR -ADVERTISING OBJECTIVE
DAGMAR -ADVERTISING OBJECTIVEDAGMAR -ADVERTISING OBJECTIVE
DAGMAR -ADVERTISING OBJECTIVE
 
Introduction to service marketing
Introduction to service marketingIntroduction to service marketing
Introduction to service marketing
 
Marketing research
Marketing researchMarketing research
Marketing research
 
Marketing research process
Marketing research processMarketing research process
Marketing research process
 
Customer Retention Strategy
Customer Retention StrategyCustomer Retention Strategy
Customer Retention Strategy
 
Sales management
Sales managementSales management
Sales management
 
Marketing - Pricing
Marketing - PricingMarketing - Pricing
Marketing - Pricing
 
Service marketing mix or 7Ps of Services
Service marketing mix or 7Ps of ServicesService marketing mix or 7Ps of Services
Service marketing mix or 7Ps of Services
 
Marketing vs selling
Marketing vs sellingMarketing vs selling
Marketing vs selling
 
An Introduction to Sales Management
An Introduction to Sales ManagementAn Introduction to Sales Management
An Introduction to Sales Management
 
Personality in consumer behavior
Personality in consumer behaviorPersonality in consumer behavior
Personality in consumer behavior
 

Andere mochten auch

The indian marketing_environment (1)
The indian marketing_environment (1)The indian marketing_environment (1)
The indian marketing_environment (1)nitinslide001
 
MARKETING ENVIRONMENT IN INDIA
MARKETING ENVIRONMENT IN INDIAMARKETING ENVIRONMENT IN INDIA
MARKETING ENVIRONMENT IN INDIAAbhinav Sinha
 
Marketing management full notes @ mba
Marketing management full notes @ mba Marketing management full notes @ mba
Marketing management full notes @ mba Babasab Patil
 
Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...
Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...
Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...Dan John
 
Sample Marketing Plan
Sample Marketing PlanSample Marketing Plan
Sample Marketing PlanLee Rendleman
 
Market segmentation presentation
Market segmentation presentationMarket segmentation presentation
Market segmentation presentationAmol Salve
 
Market segmentation PPT
Market segmentation PPTMarket segmentation PPT
Market segmentation PPTAabhas Rastogi
 
How to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesHow to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesVital Design
 

Andere mochten auch (10)

Concept of Marketing
Concept of MarketingConcept of Marketing
Concept of Marketing
 
The indian marketing_environment (1)
The indian marketing_environment (1)The indian marketing_environment (1)
The indian marketing_environment (1)
 
MARKETING ENVIRONMENT IN INDIA
MARKETING ENVIRONMENT IN INDIAMARKETING ENVIRONMENT IN INDIA
MARKETING ENVIRONMENT IN INDIA
 
Marketing management full notes @ mba
Marketing management full notes @ mba Marketing management full notes @ mba
Marketing management full notes @ mba
 
Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...
Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...
Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...
 
Sample Marketing Plan
Sample Marketing PlanSample Marketing Plan
Sample Marketing Plan
 
Market segmentation presentation
Market segmentation presentationMarket segmentation presentation
Market segmentation presentation
 
Market segmentation PPT
Market segmentation PPTMarket segmentation PPT
Market segmentation PPT
 
MARKETING POWERPOINT
MARKETING POWERPOINTMARKETING POWERPOINT
MARKETING POWERPOINT
 
How to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesHow to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with Templates
 

Ähnlich wie Mordern marketing concept

Modern Marketing Concept_Parakramesh Jaroli_MBA
Modern Marketing Concept_Parakramesh Jaroli_MBAModern Marketing Concept_Parakramesh Jaroli_MBA
Modern Marketing Concept_Parakramesh Jaroli_MBAParakramesh Jaroli
 
vdocument.in_traditional-vs-non-traditional-marketing (1) copy.pptx
vdocument.in_traditional-vs-non-traditional-marketing (1) copy.pptxvdocument.in_traditional-vs-non-traditional-marketing (1) copy.pptx
vdocument.in_traditional-vs-non-traditional-marketing (1) copy.pptxEduMate2
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communicationPrakash Joshi
 
Push & Pull Strategy international Markets
Push & Pull Strategy international MarketsPush & Pull Strategy international Markets
Push & Pull Strategy international MarketsAdil Suleman
 
Marketing concept i arnelyn arellano
Marketing concept i arnelyn arellanoMarketing concept i arnelyn arellano
Marketing concept i arnelyn arellanoArnelyn Arellano
 
Traditional vs non traditional marketing
Traditional vs non  traditional marketingTraditional vs non  traditional marketing
Traditional vs non traditional marketingreachrubi27
 
vdocument.in_traditional-vs-non-traditional-marketing (1).ppt
vdocument.in_traditional-vs-non-traditional-marketing (1).pptvdocument.in_traditional-vs-non-traditional-marketing (1).ppt
vdocument.in_traditional-vs-non-traditional-marketing (1).pptEduMate2
 
Chapter 1 Creating And Capturing Customer Value
Chapter 1 Creating And Capturing Customer ValueChapter 1 Creating And Capturing Customer Value
Chapter 1 Creating And Capturing Customer ValueKathyBright
 
Marketing management
Marketing managementMarketing management
Marketing managementVinuSibyRoy1
 
Make marketing matter 2016
Make marketing matter 2016Make marketing matter 2016
Make marketing matter 2016Grant Hamel
 
Chapter 1. marketing
Chapter 1. marketingChapter 1. marketing
Chapter 1. marketingJags Jagdish
 
Principles Of Marketing 1
Principles Of  Marketing 1Principles Of  Marketing 1
Principles Of Marketing 1ali.jibran
 
Advertising
AdvertisingAdvertising
Advertisingmssd
 
FOM-Lecture-1.pptx
FOM-Lecture-1.pptxFOM-Lecture-1.pptx
FOM-Lecture-1.pptxattiajaved09
 
Marketing strategies for small businesses by Charles Odii
Marketing strategies for small businesses by Charles OdiiMarketing strategies for small businesses by Charles Odii
Marketing strategies for small businesses by Charles OdiiCharles Odii
 

Ähnlich wie Mordern marketing concept (20)

Modern Marketing Concept_Parakramesh Jaroli_MBA
Modern Marketing Concept_Parakramesh Jaroli_MBAModern Marketing Concept_Parakramesh Jaroli_MBA
Modern Marketing Concept_Parakramesh Jaroli_MBA
 
Chapte-1:The marketing process of strategy and value from strong customer re...
Chapte-1:The marketing process of strategy  and value from strong customer re...Chapte-1:The marketing process of strategy  and value from strong customer re...
Chapte-1:The marketing process of strategy and value from strong customer re...
 
vdocument.in_traditional-vs-non-traditional-marketing (1) copy.pptx
vdocument.in_traditional-vs-non-traditional-marketing (1) copy.pptxvdocument.in_traditional-vs-non-traditional-marketing (1) copy.pptx
vdocument.in_traditional-vs-non-traditional-marketing (1) copy.pptx
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communication
 
Push & Pull Strategy international Markets
Push & Pull Strategy international MarketsPush & Pull Strategy international Markets
Push & Pull Strategy international Markets
 
Core Orientation
Core OrientationCore Orientation
Core Orientation
 
Marketing concept i arnelyn arellano
Marketing concept i arnelyn arellanoMarketing concept i arnelyn arellano
Marketing concept i arnelyn arellano
 
Traditional vs non traditional marketing
Traditional vs non  traditional marketingTraditional vs non  traditional marketing
Traditional vs non traditional marketing
 
vdocument.in_traditional-vs-non-traditional-marketing (1).ppt
vdocument.in_traditional-vs-non-traditional-marketing (1).pptvdocument.in_traditional-vs-non-traditional-marketing (1).ppt
vdocument.in_traditional-vs-non-traditional-marketing (1).ppt
 
Chapter 1 Creating And Capturing Customer Value
Chapter 1 Creating And Capturing Customer ValueChapter 1 Creating And Capturing Customer Value
Chapter 1 Creating And Capturing Customer Value
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Kotler01 mkt.crm
Kotler01 mkt.crmKotler01 mkt.crm
Kotler01 mkt.crm
 
Make marketing matter 2016
Make marketing matter 2016Make marketing matter 2016
Make marketing matter 2016
 
Marketing concept
Marketing conceptMarketing concept
Marketing concept
 
Chapter 1. marketing
Chapter 1. marketingChapter 1. marketing
Chapter 1. marketing
 
Principles Of Marketing 1
Principles Of  Marketing 1Principles Of  Marketing 1
Principles Of Marketing 1
 
Advertising
AdvertisingAdvertising
Advertising
 
FOM-Lecture-1.pptx
FOM-Lecture-1.pptxFOM-Lecture-1.pptx
FOM-Lecture-1.pptx
 
Marketing strategies for small businesses by Charles Odii
Marketing strategies for small businesses by Charles OdiiMarketing strategies for small businesses by Charles Odii
Marketing strategies for small businesses by Charles Odii
 

Mehr von akanksha91

market segmentation
market segmentationmarket segmentation
market segmentationakanksha91
 
Human resoures planning
Human resoures planningHuman resoures planning
Human resoures planningakanksha91
 
Theories of income output and employment
Theories of income output and employmentTheories of income output and employment
Theories of income output and employmentakanksha91
 
share and debentures
share and debenturesshare and debentures
share and debenturesakanksha91
 
economic planing in India
economic planing in Indiaeconomic planing in India
economic planing in Indiaakanksha91
 
share and debentures
share and debenturesshare and debentures
share and debenturesakanksha91
 
economic planing in India
economic planing in Indiaeconomic planing in India
economic planing in Indiaakanksha91
 

Mehr von akanksha91 (7)

market segmentation
market segmentationmarket segmentation
market segmentation
 
Human resoures planning
Human resoures planningHuman resoures planning
Human resoures planning
 
Theories of income output and employment
Theories of income output and employmentTheories of income output and employment
Theories of income output and employment
 
share and debentures
share and debenturesshare and debentures
share and debentures
 
economic planing in India
economic planing in Indiaeconomic planing in India
economic planing in India
 
share and debentures
share and debenturesshare and debentures
share and debentures
 
economic planing in India
economic planing in Indiaeconomic planing in India
economic planing in India
 

Kürzlich hochgeladen

Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...ssuserf63bd7
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesDoe Paoro
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdfChris Skinner
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxShruti Mittal
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...ssuserf63bd7
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSendBig4
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...SOFTTECHHUB
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 

Kürzlich hochgeladen (20)

Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic Experiences
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.com
 
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptxThe Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 

Mordern marketing concept

  • 1. Presentation on: Marketing in Modern Context Presented By: Akankshagoswami STUDENT OF BHILAI BUSINESS SCHOOL BHILAI CHATTISGHARH
  • 2. Modern Marketing Context In 1950s the marketing concept emerged. The marketing concept is aimed at orienting a firm completely towards its customers. Every department from production to finance to human resource should be customer focus.
  • 3. Traditional marketing concept Focus Objective Means Profit through sale volume Selling and Promotions Product to be sold to customer
  • 4. Modern marketing concept Focus Means Objective Product satisfaction customer need Profit through customer satisfaction Marketing Mix
  • 5. Modern Marketing 4 P’s Product Price Promotions Place
  • 6. Product Decisions Branding Quality Features
  • 7. Penetration Skimming Competition Pricing Strategies Product Line Bundle Psychological
  • 8. Advertising Public Relations Promotional Mix Sales Promotion Personal Selling Direct Mail
  • 9. Place Direct Distribution Indirect Distribution Manufacturer Manufacturer Retailer Consumer Consumer
  • 10. Conclusion As per the new concept of Marketing, its not about only selling the products to the customers. In present scenario, marketing is all about to satisfied the customer and providing the excellent services to establish brand image in consumers mind.
  • 11. THANK YOU ANY QUESTIONS YOU CONTACT AT anurag.gcool@gmail.com