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Presentation on:<br />Marketing in Modern Context<br />Presented By:<br />Akankshagoswami<br />STUDENT OF BHILAI BUSINESS SCHOOL BHILAI CHATTISGHARH<br />

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Modern Marketing Context<br />In 1950s the marketing concept emerged. The marketing concept is aimed at orienting a firm completely towards its customers. Every department from production to finance to human resource should be customer focus. <br />

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Traditional marketing concept<br />Focus<br />Objective<br />Means<br />Profit through sale volume<br />Selling and Promotions<br />Product to be sold to customer<br />

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Modern marketing concept <br />Focus<br />Means<br />Objective<br />Product satisfaction customer need <br />Profit through customer satisfaction<br />Marketing Mix<br />

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Modern Marketing 4 P’s<br />Product<br />Price<br />Promotions<br />Place<br />

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Product Decisions<br />Branding<br />Quality<br />Features<br />

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Penetration<br />Skimming<br />Competition<br />Pricing Strategies<br />Product Line<br />Bundle<br />Psychological<br />

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Advertising<br />Public <br />Relations<br />Promotional Mix<br />Sales <br /> Promotion<br />Personal <br /> Selling<br />Direct <br />Mail<br />

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Place<br />Direct Distribution<br />Indirect Distribution<br />Manufacturer<br />Manufacturer<br />Retailer<br />Consumer<br />Consumer<br />

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Conclusion<br />As per the new concept of Marketing, its not about only selling the products to the customers. In present scenario, marketing is all about to satisfied the customer and providing the excellent services to establish brand image in consumers mind.<br />

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