3. ABOUT THE BRAND
⢠Deals in
â Computer hardware
â Computer software
â IT services
â IT consulting
⢠Founded âJanuary 1, 1939
⢠Palo Alto, California, United States
⢠Area served: Worldwide
⢠Chairman, President and CEO
â Meg Whitman
7. POLITICAL
⢠Corporate Tax
is 40% in US.
⢠Vulnerable to China-U.S.A. diplomatic
disputes.
⢠Operates in more than 170 countries and
thus, is vulnerable to change in each
countryâs Political Regulations.
⢠Enjoys greater political support in
developing countries.
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8. ECONOMIC
⢠GDP growth 2% in Q3
⢠Inflation Rate 1.2%
⢠Revenue mainly from- Printing
hardware, financial investments,
internet solutions.
⢠Exports led by- computers and electrical
machinery.
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9. SOCIAL
⢠Smartphone sales overtaking PC sales.
⢠Grasp over the new generation of tech-zealots.
⢠Less need for outsourcing due to
increasing number of Technical
Institutions, providing skilled manpower.
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10. TECHNOLOGICAL
⢠Cloud Computing- the future
⢠Large patent pool, aided by Palm and
WebOS acquisition.
⢠Q4 of 2010, HP announce 16% increase in
their R&D to tackle global competition.
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11. LEGAL
⢠Filed lawsuits over patent infringements
in ink-jet printing technologies
⢠Constant target of patent law suits,
leading to reduced economic benefits.
⢠On April 9,2014; HP agreed to indulging
in improper payments as per FCPA
(Foreign corrupt payment act), in Russia
and Mexico.
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12. ENVIRONMENTAL
⢠Reduced energy consumption and
associated GHG emissions by 40%
compared to 2005.
⢠Operations subject to federal, state, local
and foreign environmental laws.
⢠Top spot on âCorporate Responsibility
Magazineâ
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13. CONCLUSION
Being an international
company now, HP is
effected by nearly any
change in global as well
as local environment