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"The Who? What? When? Where? & Why? of Social Media: A CEO's Guide"

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Anthony Juliano, MA, MBA
Anthony Juliano, MA, MBA

Presented to the Greater Fort Wayne Chamber of Commerce CEO Round Table July 27, 2011 By Anthony Juliano

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THE WHO? WHAT? WHEN? WHERE? & WHY? OF SOCIAL MEDIA: A CEO’S GUIDE PRESENTED BY ANTHONY JULIANO JULY 27, 2011
WHO? WHAT? WHEN? WHERE? WHY?
WHO?
CEO INTERNAL HR/LEGAL LEAD* *USUALLY MARKETING INTERNAL TEAM AND/OR EXTERNAL VENDOR
RELIABILITY/ GOOD JUDGMENT/ COMMUNICATION A GOOD SKILL TRACK RECORD
WHAT?
WHEN?
NOW* *AND EVERY DAY
WHERE?
THERE ARE THOUSANDS OF OPTIONS
“JUST DO ONE THING. AND THEN DO IT REALLY WELL. ONCE YOU HAVE MASTERED THIS, THEN—AND ONLY THEN—THINK ABOUT DOING A SECOND SOCIAL-MARKETING PROGRAM. ” BRIAN SHEEHAN, “THE ONLY 'RULE' FOR SOCIAL MEDIA YOU NEED TO KNOW: START SMALL”
WHY?
THE WHO? WHAT? WHEN? WHERE? & WHY? OF SOCIAL MEDIA: A CEO’S GUIDE YOU NEED TO LEAD, ASSEMBLE A GREAT TEAM, THEN GET OUT OF THE WAY UNDERSTANDING SOCIAL MEDIA ISN’T COMPLICATED, BUT MAKING IT WORK ISN’T EASY YOU CAN’T DO IT ALL, BUT YOU NEED TO DO SOMETHING
THANKS! AJJULIANO@GMAIL.COM (260) 615.3426 IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON
2. ZAZZLE.COM 4. FLICKR/POINT!/A2GEMMA 7. FLICKR/ANATOMY OF A…/AYE_SHAMUS 10. FLICKR/THREE LADIES IN CONVERSATION/AKUPPA JOHN WIGHAM 11. BETHEVOICEBLOG.COM 14. FLICKR/WATCH REFLECTIONS/BOB WEST 17. & 18. STUDIOM6.DEVIANTART.COM 19. FLICKR/PROCEED WITH CAUTION/ALEXAH17 23. FLICKR/MATTHEW MCVICKAR/ARROW AND TARGET 24. FLICKR/ALAN WOLF/AUDIENCE VISION 2020 25. FLICKR/COUNTING CHANGE FOR BREAKFAST/JUSTIN RASMUSSEN 27. CONVINCEANDCONVERT.COM

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"The Who? What? When? Where? & Why? of Social Media: A CEO's Guide"

  • 1. THE WHO? WHAT? WHEN? WHERE? & WHY? OF SOCIAL MEDIA: A CEO’S GUIDE PRESENTED BY ANTHONY JULIANO JULY 27, 2011
  • 2.
  • 5.
  • 6. CEO INTERNAL HR/LEGAL LEAD* *USUALLY MARKETING INTERNAL TEAM AND/OR EXTERNAL VENDOR
  • 7.
  • 8. RELIABILITY/ GOOD JUDGMENT/ COMMUNICATION A GOOD SKILL TRACK RECORD
  • 10.
  • 11.
  • 12. WHEN?
  • 14.
  • 15.
  • 17.
  • 19.
  • 20.
  • 21.
  • 22. “JUST DO ONE THING. AND THEN DO IT REALLY WELL. ONCE YOU HAVE MASTERED THIS, THEN—AND ONLY THEN—THINK ABOUT DOING A SECOND SOCIAL-MARKETING PROGRAM. ” BRIAN SHEEHAN, “THE ONLY 'RULE' FOR SOCIAL MEDIA YOU NEED TO KNOW: START SMALL”
  • 23.
  • 24.
  • 25.
  • 26. WHY?
  • 27.
  • 28.
  • 29. THE WHO? WHAT? WHEN? WHERE? & WHY? OF SOCIAL MEDIA: A CEO’S GUIDE YOU NEED TO LEAD, ASSEMBLE A GREAT TEAM, THEN GET OUT OF THE WAY UNDERSTANDING SOCIAL MEDIA ISN’T COMPLICATED, BUT MAKING IT WORK ISN’T EASY YOU CAN’T DO IT ALL, BUT YOU NEED TO DO SOMETHING
  • 30.
  • 31.
  • 32. THANKS! AJJULIANO@GMAIL.COM (260) 615.3426 IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON
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