LinkedIn is changing in three major ways: endorsements are easier and more substantive, profiles are more visually appealing and dynamic, and mobile usage is growing significantly. Some key things staying the same on LinkedIn include its focus on professional networking and lead generation performance. The document promotes two upcoming training sessions on using LinkedIn fundamentals and advanced strategies.

1. ANTHONY JULIANO | NOVEMBER 27, 2012

2. 3 REASONS WHY
IS CHANGING

14. LINKEDIN GROWTH
200
180
160
140
120
100
80
60
40
20
0
2006 2007 2008 2009 2010 2011 2012

15. 2 PEOPLE JOIN
EVERY SECOND

16. IS THE26TH LARGEST
WEBSITE IN THE WORLD

17. WHAT ARE THE MAJOR
CHANGES TO
?

18. HOME PAGE COMPANY
ENDORSEMENTS
DESIGN PAGES
FOLLOWS NOTIFICATIONS PROFILES

33. ENDORSEMENTS ARE
EASIER
RECOMMENDATIONS ARE
MORE SUBSTANTIVE

34. ENDORSEMENTS ARE
TELLING
RECOMMENDATIONS ARE
SHOWING

35. ENDORSEMENTS ARE (USUALLY)
UNSOLICITED
RECOMMENDATIONS
(USUALLY) MUST BE
SOLICITED

37. BY PAMMKTGNUT ON SOMEECARDS

51. YOU
 LARGER PROFILE
PHOTO
 OVERVIEW OF
PROFESSIONAL &
ACADEMIC
BACKGROUND

52. YOUR LATEST
ACTIVITY
 MORE PROMINENT/
CONSPICUOUS
 MAKES YOUR
PROFILE MORE
DYNAMIC, CURRENT

53. YOUR
BACKGROUND
 MORE VISUALLY
APPEALING
 LOGOS WITH
COMPANY
AFFILIATIONS

54. YOUR
CONNECTIONS
 VISUALLY
REPRESENTED

55. INSIGHTS
 “PEOPLE YOU MAY
KNOW” NOW BUILT
INTO PROFILE
 NEW WAY OF
MEASURING
“PROFILE
COMPLETENESS”
 A VISUAL
REPRESENTATION
OF YOUR NETWORK
BY COMPANY,
SCHOOL,
LOCATION, &
INDUSTRY

57. ACTIVITY ON
ORIGINATING
FROM MOBILE
2011 – 10% 2012 – 23%

58. HOME PAGE COMPANY
ENDORSEMENTS
DESIGN PAGES
FOLLOWS NOTIFICATIONS PROFILES

59. 3 THINGS ABOUT
THAT ARE NOT
CHANGING

66. LEAD GENERATION
VISIT-TO-CONVERSION RATE VISIT-TO-LEAD RATIO
3
2.5
2
1.5
1
0.5
0
TWITTER FACEBOOK LINKEDIN
SOURCE: HUBSPOT

67. 2 OPPORTUNITIES TO
LEARN MORE ABOUT

68. LINKEDIN 101: THE FUNDAMENTALS
JAN 8, 6 – 8 P.M.
INDIANA DATA CENTER
How to use LinkedIn to enhance the relationships
most likely to benefit you and your business—
and how to use LinkedIn well beyond just making connections
and updating your profile.
COST: $45 PER PERSON

69. LINKEDIN 102:
ADVANCED TIPS & STRATEGIES
JAN. 22, 6 – 8 P.M.
LOCATION: INDIANA DATA CENTER
How to use LinkedIn productively, efficiently, and with a
clear focus on results. You will receive an outline for putting
together a LinkedIn strategy that will guide you as you
apply the lessons from this session.
COST: $45 PER PERSON

71. THANKS!
AJJULIANO@GMAIL.COM
(260) 615.3426

72. 30. & 36. FLICKR/THUMBS UP!/KRISSEN
37 SOMEECARDS/PAMMKTGNUT
48. & 63. FLICKR/ONE ON ONE WITH JEFF WEINER/THE DEMO CONFERENCE
60. FLICKR/DAY 16 – THE TIE THAT BINDS/MENAGE A MOI
62. FLICKR/WATCH REFLECTIONS/~BOB~WEST~
64. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE
65. FLICKR/REID HOFFMAN/JOI