Logo Design - first mockups for PSIEE - by AJ Snyder
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My first round mockups for my organization's new logo and branding. I also design logos freelance for $300: www.ajsnyder.com. Thanks for looking!
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Logo Design - first mockups for PSIEE - by AJ Snyder
- 2. Needs Why use a logo? “PSIEE” is not a great acronym and our name is really long written out. A logo should be: • Unique and recognizable • Represent the organization • Look good on the Web, but also: • Print well • Look nice and be recognizable when tiny • Look good in one color • Be a useful size (not tall & skinny or too wide) • Be fresh and modern/on trend • … yet timeless.
- 4. Theory What should the logo say or do? • #1 is be recognizable. • Can be used without a work mark. Re: designing the logos, these fall into one or more of these three categories: • “Safe” and timeless logos (more corporate style, simple shapes) • Logos that are more figurative: they represent something (Penn State, Collaboration, the natural world) • Attractive, more artistic symbols. Meant to be abstract and not related to specifics. (Is recognizable for the organization, but so general that we can change themes/initiatives with no worries.)
- 5. Goals today: Narrow down to three or four top favorites among the staff • Including logo • And/or typeface for word mark (not required) • Not including colors Then I will send out the top favorites to Tom and the Design Focus Group for further discussion.
- 6. Which to present first?
- 7. All of them!
- 8. Disclaimer* These are mockups. Some are VERY rough mockups! They may be non- symmetrical, have imperfectly straight lines, fuzzy things, oddities, etc. The colors, the typefaces, the spacing etc. can all be changed. (And will be!)
- 9. “Ribbon E”
- 10. “Artsy”
- 11. “Silos”
- 12. “Corporate”
- 13. “Modern P”
- 14. “E Block”
- 15. “Linked Es”
- 16. “Crossover Es”
- 17. “PSIEE Bird”
- 19. Thoughts?
- 20. Some of the Losers … some things look better on paper
- 21. The “Creative Process” (LOL) Why won’t this happen for me?
- 22. The “Creative Process” (LOL) “I’m not doodling, I’m DESIGNING.”
- 23. Typefaces *Choice is dependent on logo
- 24. League Gothic
- 25. Intro
- 26. Roboto
- 27. Collaborate
- 28. Gill Sans / Century Gothic
- 29. Penumbra
- 30. Didot
- 31. Florence
- 32. Maiers
- 33. Matchbook
Hinweis der Redaktion
- Mimics our 5 Themes ribbon Twist represents crossover/collaboration See the two E’s?
- Circle mimics planet earth Line cuts through/crosses over Two pieces = whole Nice movement
- Bringing together silos S-curve cuts through/crosses over
- Goal was to have a logo that was only the P to emphasize Penn State Rather corporate, but also serious (in a good way)
- Goal was to have a logo that was only the P to emphasize Penn State Rather corporate, but also serious (in a good way)
- E’s create a link with an I inside Works on its own or with just Penn State above it Common but also timeless Excellent version for badges or printing small
- E’s linked to gether form a whole. Good in one color or two colors Good as a badge Almost a tribal look – modern and not related to anything specific but also human/like a japanese character.
- Es chained together to represent collaboration Good in one color or two colors Good as a badge
- Bellwether species – Robin Naturally appealing since it has a face Would look fantastic on shirts/promo items/marketing assets PSIEE-bird can stand alone as a badge “Wire”version for B&W
- It dawned on me, if a robin why not a lion? Nittany lion was kind of plain and not related to anything So we put him on a water drop/leaf thing. Then I wanted to push the “green environmental” aspect more and ended up with Frankenlion.