June 2008 - Presented at Carsonified FUEL Conference

1. Andrew J Scott
Founder/CEO, Rummble
API’s

6. application
programming
interface

7. Using other
peoples APIs
to add value
to your product
or service
Build your own
API for other
people to
use…

8. mashups

9. doing more with less

12. Radically new approach for Boeing
• Reduced capital investment
Access to outside expertise/IP
Increased quality of end product
Politically good for sales
Cost advantages

13. Your
website
JSON
RSS
XML
Their
“REST
API”
Someone
else's
website

16. 37 APIs!

18. What are your goals?
• Save money
Save time
More content
Capture more users
Increase stickiness
Enrich service

21. Rummble builds you a personal trust network,
and learns who you trust for what things
76%
32%
50%
71%
84% trusted

22. No searching with Rummble:
just instant, personalised, results

23. Save money
• Save money

24. More content

25. Capture more users
• Capture more users

26. Increase stickiness

31. Using other
peoples APIs
to add value
to your product
or service
Build your own
API for other
people to
use…

32. Building your own API
• Document
– Wiki
– ..and more documentation
• Support
– Community
– Listen
– Respond
• Scale
– Rate limits
– Servers
– Support

33. • Vast majority traffic goes through API
• Document
– Wiki
• Support
– Community
– Listen
– Respond
• Scale
– Rate limits
– Servers

34. Future
• More APIs
• Fewer walled gardens,
more dependencies
• Talk to your neighbours
• APIs build markets

35. Open Social
Friend
Connect

37. Rummble API Launch Announcement
Beta signup for developers, open now
http://rummble.mashery.com
Going live 1st
July 2008

38. Thank you!
andrew.scott@rummble.com
Personal Blog urbanhorizon.wordpress.com
List of APIs http://tinyurl.com/2fhd9u