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Viral marketing

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Ajoy Raj
Ajoy Raj

How Why this Kolaveri Di was virally marketed?

Marketing
1 von 10
Viral Marketing
How did “Why this Kolaveri Di?” song become such a huge hit in India?
Requirements for a product to go Viral • Content- Emotions, especially unhappy ones, have a strong viral stimulus • Reputation – Past Experiences • Consumers – Promotion, Parody
What is the end consequence? Will it have an impact?
Thank You

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Viral marketing

  • 1.
  • 3. How did “Why this Kolaveri Di?” song become such a huge hit in India?
  • 4. Requirements for a product to go Viral • Content- Emotions, especially unhappy ones, have a strong viral stimulus • Reputation – Past Experiences • Consumers – Promotion, Parody
  • 5. What is the end consequence? Will it have an impact?
  • 6.
  • 7.
  • 8.
  • 9.