The document discusses various strategic planning tools and models including the BCG matrix and Ansoff product-market growth matrix. The BCG matrix classifies business units into four categories - stars, cash cows, dogs, and question marks - based on their market share and industry growth rate. The Ansoff matrix outlines four growth strategies: market penetration, market development, product development, and diversification based on existing or new products and markets. Strategic planning helps analyze a company's situation, set goals and strategies, and evaluate performance over time to adapt to changes in the environment.

3. PLANNING Analyze situation Set goals Select strategies and tactics IMPLEMENTATION Organize Staff Direct EVALUATION Compare performance with goals Feedback, so management can adapt future plans and their implementation to the changing environment The Management Process

7. Stars Cash cows Dogs Question marks High Low High Low COMPANY’S MARKET SHARE INDUSTRY GROWTH RATE

11. PRESENT PRODUCTS PRESENT MARKETS NEW PRODUCTS NEW MARKETS Market penetration Market development Product development Diversification The product-market growth matrix depicts the options available in considering markets and products. Product Market Growth Matrix