1. 日本人向け
English Public Speaking: introduction
Takashi Fujimoto
(taught in person @Street Academy)

2. Overview- How to use our 90 minutes
INTRODUCTION 10 min
– Teacher introduction
– Student introduction
LESSON #1: GRABBING the audience with a HOOK 25 min
– Lecture
– Exercise
LESSON #2: ENGAGING the audience 25 min
– Lecture
– Exercise
BREAK ---------------------------------------------------------------------------------------- 5 min
LESSON #3: DELIVERING the point 25 min
– Lecture
– Exercise
WRAP-UP & FEEDBACK ------------------------------------------------------------- 10 min

3. Introduction
• 何故Public Speakingを教えようと思ったか
– 英語の発音や文法に自信の無い日本人が多い
• 自信が無い → 声が小さくなる → 下を向く → 相手が聞く気をなくす
• 負のサイクルが「自分はしゃべれない」と思い込ます
– 大人になってから発音や文法を大幅に改善するのは無理
• 発音よりスピーチ力を練習した方が、伝わる確立は高まる
• スピーチ力 ＝ 声、目線、抑揚、ジェスチャー、話の展開
• 上手く伝わらないからこそ、スピーチ力が重要！！！

4. INTRODUCTION:
Situations this lesson may help you
When speaking in front of multiple people in various settings:
1. Being asked to do a speech
– Meeting audience’s expectations and keeping them engaged
– Fighting noises (smartphones, side conversations)
2. Speaking in a meeting / forum
– Being heard & making an impact (i.e., not “one of many voices”)
– Taking control of the tone/conversation of the mass
3. Conversing with strangers at a party as a guest
– Dealing with being the “outsider”(stranger to the conversation)
– Reading and riding the dynamics in conversation

5. Three key concepts
to ensure making a “Lasting Impact”
pronunciation, grammar, prepositions ...
Forget them!!!
You can communicate effectively with broken English, by:
1. GRABBING them with a HOOK
--talk, talk, talk--
2. ENGAGING them as you speak
--talk, talk, talk--
3. DELIVERING your KEY FINAL MESSAGE

6. PERSONA used for today’s lesson
Let’s pretend:
• Background
– You are a business person from Japan, visiting U.S.
– Your business is exporting “sake” to foreign markets
– You carry “premium”, “hard-to-find” brands
– You are currently looking for a distributer in U.S.
• Talk situation (choose ONE):
a) ...Just walked into an industry networking party
b) ...In a 10-person business meeting
c) ...Speaking to a large audience at a charity event

7. Lesson #1
GRABBING the audience with a
HOOK

8. LESSON #1:
GRABBING the audience with a HOOK
• What
– Do: throw question, irony, curve ball, intriguing facts
– Don’t: start with introduction
• Why
– Need to “engage” audience & “grab” their attention
– People are generally bored with the “usuals”
– Get them to “want to hear more” from...you
• Examples
– Starting with an irony: Steve Jobs (Stanford Speech)
– Starting with a question: Simon Sinek (TED)

9. LESSON #1:
GRABBING the audience with a HOOK
• Examples (assuming sake salesman situation)
– Question/wonder:
• “Have you ever wondered how sake is made?”
• “How many of you have actually tasted sake made in Japan?”
– Surprising or intriguing facts
• “Did you know that sake is the 5th largest consumed alcohol type
around the globe next to wine/beer/whiskey/etc.?”
• “Do you know what sake and wine have in common?”
– Irony
• “I think American people should drink alcohol a lot more…because
a cup of sake every day actually helps lower your cholesterol”

10. LESSON #1:
GRABBING the audience with a HOOK
• Exercise #1
– Pick a situation (remember “sake”, “international markets”)
• Situation A: entering an international party
• Situation B: in a business meeting with U.S. distributor
• Situation C: presenting to an audience
– Time allocation/ person
• Preparation - 60 sec (don’t spend too much time thinking)
• Presentation - 30 sec (don’t give out a full speech)
– Instruction
• Think of an interesting HOOK intro (question, irony, smile, anything)
• Begin your speech/conversation with HOOK of your choice
• Stop after 30 sec

11. Lesson #2
ENGAGING the audience
(...and KEEPING them ENGAGED)

12. LESSON #2:
ENGAGING the audience
• What
– Do: converse, ask questions, show enthusiasm (smiles/gestures)
– Don’t: just speak, look down, focus too much on yourself
• Why
– Fighting off distractions and noises (especially in one-to-many
settings)
– If you don’t keep them engaged, people will get bored
– Focus on yourself (vs. them) will lose their attention
• Examples
– Gestureの使い方: Improve your speech Coach
– 相手を意識した語りかけ: Emma Watson's U.N. speech 7:00

13. LESSON #2:
ENGAGING the audience
• Exercise #2
– Pick a situation (still on “selling sake”, “international markets”)
• Situation 1: entering a store-opening party
• Situation 2: in a business meeting with U.S. distributor
• Situation 3: presenting to an audience at a charity event
– Time allocation/ person
• Preparation - 60 sec
• Presentation - 120 sec
– Instruction
• Keep talking until I say STOP (contents don’t matter)
• Focus on engaging the other party with facial expressions & gestures
• Proactively use variation in dynamics in tone of voice and delivery

14. Lesson #3
DELIVERING Your “Point”
(don’t leave without delivering one)

15. LESSON #3:
DELIVERING Your “Point”
• What
– Do: deliver a single strong message, have it prepared
– Do: pause, repeat if nceccesary, for larger effect
– Don’t: lose tension at the end, get hung up on pronunciation, etc.
• Why is it important
– People cannot remember everything you say
– Things get lost in translation (and in bad pronunciations/grammers)
• Examples
– Forceful delivery①: Obama (after inauguration) (7:20 – 8:47)
– Forceful delivery②: Michelle Obama's Inspirational Speech (2:27）
– 日本人でもできる！: 中学生英語スピーチコンテスト優秀賞 (1.20)

16. LESSON #3:
DELIVERING Your “Point”
Examples of common phrases to set yourself up for the final delivery:
• “Here is what I think...”
• “My point is...”
• “Just remember, ...”
• “Please leave the room with this one thought...”
• “Hey listen, thanks for the conversation, you can reach me at...”
To drive it more effectively,
• Use humor (or show other emotions)
• Make it short
• Set the conversation up

17. LESSON #3:
DELIVERING Your “Point”
• Exercise #3
Pick ONE or TWO things you want the audience to walk away with
– “I am from Japan”
– “I am an entrepreneur (recently started a business)”
– “My business is exporting Japanese sake to U.S.”
– “I carry only selected premium hard-to-find brands”
– “I am looking for a distribution partner in U.S.”
• Time allocation / person
– Preparation - 60 sec
– Presentation - 30 sec
• Instruction: Choose one situation from below
– #1: conversing at a party
– #2: making a statement in a business meeting
– #3: in a speech to a large audience