An update on all things digital and social for w/c 16th July 2018

1. THE SOCIAL DIGEST
By Gravity Thinking
#37

2. We like to keep a razor-sharp focus on the digital and
social trends, conversations and people that matter to
our audiences. Our social round-up curates the most
essential news that brands need to be aware of.
Read on for the headlines that matter most.
EDITION #37
THE ONLY SOCIAL TRENDS &
INNOVATIONS ROUND-UP
YOU NEED
2

3. Twi&er is going to start showing connected topics on its ‘Trending
Topics’ lis7ngs. This could help users to get a be&er handle on their
breadth of related on-pla=orm discussion, whilst also enabling Twi&er
to remove repeated trends from their lis7ngs which will provide more
room to highlight other relevant discussions.
https://www.socialmediatoday.com/news/twitter-will-start-showing-related-topics-in-hashtag-listings/528015/
ACTION: USE THIS TO TAP INTO TRENDING TOPICS, PROVIDING
MORE CONTEXT ON THE WIDER DISCUSSION AND MORE IDEAS
AROUND RELEVANT BRAND TIE-INS AND ADDITIONAL
HASHTAGS TO USE IN POSTS.
TWITTER WILL START SHOWING RELATED
TOPICS IN HASHTAG LISTINGS

4. Instagram is tes7ng a new emoji response op7on for Instagram Stories,
giving Stories viewers another simple way to engage with posts.
Stories are on track to become the primary social sharing op7on,
overtaking the News Feed some7me this year.
https://www.socialmediatoday.com/news/instagrams-adding-reactions-style-quick-response-emojis-to-instagram-sto/528111/
ACTION: UTILISE THIS FEATURE TO TRACK YOUR BRAND’S
STORIES PERFORMANCE, MEASURING VIEWER SENTIMENT AND
INTEREST TO ENSURE YOU’RE DELIVERING CONTENT WHICH
RESONATES WITH YOUR AUDIENCE.
INSTAGRAM’S ADDING ‘REACTIONS’ STYLE
QUICK-RESPONSE EMOJIS TO INSTAGRAM
STORIES

5. Snapchat has made a new deal with measurement firm Nielsen,
allowing adver7sers using the pla=orm to target customers using the
la&er’s offline purchase data. Clients will now be able to purchase
inventory across more than 30,000 segments, such as age, gender and
buying behaviours across different pla=orms. This uses data like ‘buyer
insights’ and ‘catalina solu7ons,’ usually based on offline loyalty card
and credit card data. For example, if a Snapchat user buys sunglasses in
a bricks-and-mortar store and the purchase is logged by Nielsen,
adver7sers can then serve them relevant ads.
https://www.thedrum.com/news/2018/07/18/snapchat-extends-nielsen-deal-so-brands-can-target-shoppers-based-offline-data
ACTION: IF YOUR BRAND’S AUDIENCE IS RELEVANT, ENSURE
YOU ARE UTILISING THIS AUDIENCE DATA TO PLAN, ACTIVATE
AND ANALYSE MARKETING INITIATIVES, DRIVING
ENGAGEMENT AND OFFLINE SALES.
SNAPCHAT EXTENDS NIELSEN DEAL SO
BRANDS CAN TARGET SHOPPERS BASED ON
OFFLINE DATA

6. Facebook has added a new suite of crea7ve tools to its Ads Manager
app, be&er enabling adver7sers to create campaigns from their mobile
devices. The new tools include Text Overlay and Text Policy Checker,
Image Cropper, Templates, Shapes, S7ckers and Logos, and Colour
Filters.
https://www.socialmediatoday.com/news/facebook-makes-it-easier-to-create-ads-on-the-go-with-ads-manager-enhanceme/527888/
ACTION: WHILE THIS TOOL WILL EASE ON-THE-GO AD
CREATION, ENSURE YOU STICK TO A THEME AND CONSIDER
USING SPECIFIC FONTS AND FILTERS TO ENHANCE YOUR
BRANDING.
FACEBOOK MAKES IT EASIER TO CREATE ADS
ON THE GO WITH ADS MANAGER
ENHANCEMENTS

7. Reddit has added dedicated chat rooms on subreddits, enabling users
to engage in real-7me, back and forth discussions with other
members. ‘Community chat’ serves a different func7on to Reddit’s
comment threads, as the comment threads oUen sort by ‘best’ rather
than ‘new’. However there is now a need for a real-7me discussion
thread which anyone can join, engaging with community members
who are passionate about the same things, but aren’t necessarily
already connected.
https://www.socialmediatoday.com/news/reddits-adding-chat-rooms-to-boost-on-platform-enagagement/528101/
ACTION: USE THIS NEW FEATURE TO DEMONSTRATE THAT
YOUR BRAND IS AN EXPERT IN ITS FIELD, TAPPING INTO
RELEVANT CONVERSATIONS AND SUBREDDITS TO HELP BOOST
AWARENESS AND PRESENCE.
REDDIT’S ADDING CHAT ROOMS TO BOOST
ON-PLATFORM ENGAGEMENT

8. LinkedIn has added new op7ons to improve content crea7on and
sharing on the pla=orm. One of which is the op7on to upload cap7ons
for your videos on the pla=orm, increasing their chances of being
watched. There is also now the ability to share LinkedIn posts by
highligh7ng a relevant pull quote for your own update, as well as an
auto-save op7on for your Publisher posts in progress, allowing you to
come back to them later. Plus, LinkedIn’s added a new quick link in
their main menu op7ons to access all content you’ve shared on the
pla=orm.
https://www.socialmediatoday.com/news/linkedin-adds-video-captions-and-new-content-sharing-tools/528114/
ACTION: UTILISE THESE NEW OPTIONS TO HELP EASE SHARING
YOUR BRAND’S CONTENT TO A WIDER AUDIENCE.
LINKEDIN ADDS VIDEO CAPTIONS AND NEW
CONTENT SHARING TOOLS

9. The importance of Instagram for influencer campaigns is rising in
nearly every market worldwide. A 2018 survey found that 88.9% of
worldwide influencers said they were using Instagram for influencer
marke7ng campaigns more than they did one year ago and, excluding
feed posts, Instagram Stories was the most popular sponsored
campaign tac7c.
eMarketer have stated that they expect the number of worldwide
Instagram users to rise by 18.4% to 714.4 million in 2018.
https://www.emarketer.com/content/instagram-is-the-leading-platform-for-influencer-marketing
ACTION: ENSURE YOUR BRAND’S INFLUENCER PARTNERSHIPS
ARE NOT IGNORING INSTAGRAM, TAPPING INTO A HUGE AND
FAST GROWING USER BASE.
INSTAGRAM LEADS AS A GLOBAL PLATFORM
FOR INFLUENCER MARKETING

10. @Copyright Gravity Thinking
www.gravitythinking.com
Emerson Studios,
4-8 Emerson Street,
London. SE1 9DU
0203 141 7700
WE ARE AN AWARD-WINNING, INDEPENDENT CREATIVE AGENCY WITH
STRATEGY AT THE HEART OF EVERYTHING WE DO.
We create ideas that are designed for where audiences are: social. This means that we take a social-up rather
than advertising-down approach. It’s why we used online trolling to launch a new car brand, turned Twitter
complaints into gin chat and made the school run into a Facebook mini-series.