1. Lifestyles – and more……….
Presentation
On
Market research and sales
promotion of kajaria Tiles
CMD Global(Modinagar,up)

2. COMPANY PROFILE
Mr.Ashok Kajaria
(CMD)
. Kajaria ceramic was founded in 1988 and
is based in New Delhi, India.
 The company today produces over33000
sq. mts. Of tiles every day.
 The company also distributes imported
tiles of China, Spain and Italy
 there are two plants of kajaria In india
1. sikandrabad i.e. in u.p.
2. gailpur i.e. in rajesthan

3. About company& it’s division
 Kajaria ceramics Lmtd(KCL), it is an Indian
based company which engaged in manufacturing of floor
and wall tiles.
 It has the capacity of 18 million square meter per
annum.
 It has around 800 dealers and sub dealers and it export
its product to more then 20 counties across the world.

4. DIVISION
 KAJARIA
KAJARIA
CERMICS
KAJARIA
WORLD
KERROG
RESS KERROVIT

5. PRODUCT PROFILE
The product of kajaria is use in the
following:-
 Wall Tiles.
 Floor Tiles.
 Kitchen Tiles.
These tiles are in different designs, colors
and size.

6. MARKETING STRATEGIC
 Provide our consumer with innovative products
within easy reach.
 Focus on growing our core brands across
categories, reaching out to new geographies,
within and outside India and improve
operational efficiencies by leveraging
technology.

7. MAJAR
COMPETITOR
 ORIENT
 SOMANY
 JONSHN
 VARMORA
 BELL

8. collection of datas
 primary data :- data is collected
directly form the sources if information.
eg. personal interview, survey, questionnaire etc.
 secondary data:-indirect
information is collected
eg. newspapers, journals, pamphlets,
magazines etc.

9. Data analysis Representation
 I framed some common question to the
respondents as follows:
1.Do you use tiles?
(a) yes=85%
(b) no=15%

10. Q.If yes then which brand of tiles
you use
(a) kajaria = 40%
(b) johnson= 30%
(c) Nitco = 20% Percent Use of Brand of Tiles
(d) Others = 10% Kajaria Johonson Nitco Others
10%
20% 40%
30%

11. Q.Are you satisfied with kajaria
product?
 (a) Yes = 75%
 (b) No = 15%
 (c) Can’t say = 10%
Percentage Showing satisfaction
of kajaria Product
Yes No Can't Say
10%
15%
75%

12. Q Why do you use always Kajaria?
 (a) Quality = 40%
 (b)Cost = 10%
 (c)Innovation = 17% Percentage Useage of Kajaria
Quality Cost Innovation Other
 (d)Other = 33%
33% 40%
17% 10%

13. Q.Have you ever used imported
tiles in your project?
 (1) Yes = 13%
 (b) No = 87% Percentage Showing The
Usage of Imported Tiles in
Project
Yes
No

14. Q.Where would you like to use
Kajaria’s imported Tiles?
 a) Commercial Project = 73%
 b) Residential Projects = 27%

15. Q.if yes, which imported tiles do
you use generally
 (a) Australian = 10%
 (b) Italian = 7%
 (c) Spain = 18% Percentage Showing Usage of
Imported Tiles
 (d) Chinese = 52%
Australia Italian Spain Chinese Others
 (e) other = 13% 13% 10%
7%
18%
52%

16. Q.How do you purchase Kajaria
Tiles?
 a) From Dealer = 70%
 b) From Sales Man = 20%
 c) From Show Room = 10%
Percentage Showing Purchase of
Kajaria Tiles
From Dealer From Sales Man From Show Room
10%
20%
70%

17. SWOT ANALYSIS
STRENGTH
1. consistent quality, low breakage ,
2. Introduce about 350 design concept last
year
3. Increased manufacturing capacity

18. weakness
 Imported cheaper tiles from china
 Most of the Indian population is rural
does not prefer tiles.
 Existing strong market of mosaic tiles.

19. opportunities
 More houses would be built in India in
the next 10 year
 Customer moves in the kajaria brands.
 Houses , offices, mauls are generaly use
tiles.

20. THREATS
 Increasing competetion form other
brands.
 Strong supply chain management by
competitors
 Strong marketing strategy by competitors
by offering discounts.
 Any adverse change in government
policies of export

21. Findings:
 Kajaria is India’s largest ceramic floor and wall tile
manufacturer; its expanded
 capacity and improved capacity utilization provides
attractive economies of scale.
 As a brand it has huge opportunities in market.
 The company is regarded as the most trusted and
innovative brand by the people in India. Always
providing a superior quality of service, a product that
surpasses consumer expectations and a remarkable
understanding of consumer choices.

22. SUGGESION
 Minimize the price level of tiles.
 Provide home delivery facilities, because
of break-down the tiles.
 company should make strategies for
middle class people.

23. yo u
an k
T h