Alfredocorpuzv5310stepmarketing

10 STEP Marketing Plan for McDonald’s SM Fairview Alfredo B. Corpuz Jr. Feb 2011 Product Photo here Put your Blog Address Here.

[object Object],[object Object],[object Object],[object Object],Disclaimer

[object Object],[object Object],[object Object],[object Object],[object Object],Steps 1 to 5 Summary headline of your PTM and market

[object Object],[object Object],[object Object],[object Object],[object Object],Steps 6 to 10 Summary headline of the marketing mix & strategy

1. McDonald’s SM Fairview’s Primary Target Market are shoppers of SM Fairview ,[object Object],[object Object],[object Object]

PTM needs to eat in a respectable place Reference: Maslow’s Hierarcy of Needs Marketing Management, 11 th ed, Philip Kotler I want to eat Ability to eat in a fast-food is a status symbol

2. PTM’s needs, wants & demands ,[object Object],[object Object],[object Object]

3a. Direct and indirect products that address my PTM’s NWD ,[object Object],[object Object]

3b. Create 2 Positioning Maps ,[object Object],[object Object],[object Object],[object Object],[object Object]

Example of a 2x2 competitive position map for toothpaste Close up Colgate kids Colgate Total + whiten Sensodyne Hapee Unique Hapee Complete + whitening Price vs. Age Matrix as of 2011 Hapee Fresh Close Up whiten Colgate Sensitive Colgate Fresh Unique Price/ Age Matrix 0-13 yrs 13-24 yrs 25-49 yrs 50yrs up High price Low Price

Example of a benefit positioning vs. brand map for toothpaste Benefit Positioning vs. Brand Matrix as of 2011 Harder to stand out amidst the competitive clutter.

4. Identify the gap between customers and competition ,[object Object],[object Object],[object Object]

5a. Estimate the market size using competitor data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5b. Estimate the market size using company data ,[object Object],[object Object],[object Object],[object Object],[object Object]

5c. Estimate the market size using customer data ,[object Object],[object Object],[object Object]

5. Decide on market size in pesos, not in number of people ,[object Object],[object Object],[object Object],Use instinct and best business judgment to finalize market size

6a. Photo of product category ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

6a. Show how product looks vs. competition Product shot 1 of direct competitors Product shot 2 of indirect competitors How product looks in supermarket shelves or point of sales

6b. Product Description ,[object Object],[object Object]

7. Price ,[object Object],[object Object],[object Object],[object Object]

8a. Which of these modes does your product use? ** Pls. rank most used, 1-highest use

8a. Your products Promotions ,[object Object],[object Object]

8a. Samples of Promo ,[object Object],This can be in multiple slides

8b. Competitor promo ,[object Object],[object Object],[object Object],[object Object]

8b. Competitor promo ,[object Object],Can be multiple slides

9. Place ,[object Object],[object Object],[object Object],[object Object]

10. What is the generic winning strategy? ,[object Object],[object Object],[object Object],[object Object],[object Object]

YOUR ASSIGNMENT AS A MARKETING STUDENT

Your Assignment ,[object Object],[object Object]

Grading ,[object Object],[object Object],[object Object],[object Object]

Alfredocorpuzv5310stepmarketing

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (17)

Andere mochten auch

Andere mochten auch (20)

Ähnlich wie Alfredocorpuzv5310stepmarketing

Ähnlich wie Alfredocorpuzv5310stepmarketing (20)

Mehr von Dondon Corpuz

Mehr von Dondon Corpuz (10)

Alfredocorpuzv5310stepmarketing