1) The document is a study of market potential and customer preferences for RPG Giant Spencer's Retail Ltd. in the Dr. A.S. Rao Nagar area of Hyderabad, India. 2) The study found that most customers in the area are between 18-35 years old, educated, and from middle-to-high income families. While many visit supermarkets, only around half regularly shop at Spencer's. 3) The study provides recommendations to Spencer's such as improving customer service, increasing product variety, and promoting offers to better attract customers in the area.

1. The Study of Market Potential and Customer Preferences at Dr. A.S. Rao Nagar with reference to RPG Giant Spencer’s Retail Ltd. PRESENTED BY AJAY KUMAR GUPTA (Registration No.: 08/06) PGDM (2008-10)

16. 21thJune, 2009 Presented By Ajay Kumar Gupta, ICBM-School of Business Excellence, Hyderabad Data Analysis and Interpretation Target Customers- Age Wise

17. SEC Category of Family at Dr. A.S. Rao Nagar 21thJune, 2009 Presented By Ajay Kumar Gupta, ICBM-School of Business Excellence, Hyderabad

18. No. of family member’s of the Respondents 21thJune, 2009 Presented By Ajay Kumar Gupta, ICBM-School of Business Excellence, Hyderabad

19. Target Customer- Education Wise 21thJune, 2009 Presented By Ajay Kumar Gupta, ICBM-School of Business Excellence, Hyderabad

20. Occupation of Respondents 21thJune, 2009 Presented By Ajay Kumar Gupta, ICBM-School of Business Excellence, Hyderabad

21. Monthly Income of Respondents 21thJune, 2009 Presented By Ajay Kumar Gupta, ICBM-School of Business Excellence, Hyderabad

22. Regular shopping place of Respondents 21thJune, 2009 Presented By Ajay Kumar Gupta, ICBM-School of Business Excellence, Hyderabad

23. Shopping place of Respondents is Spencer’s or not 21thJune, 2009 Presented By Ajay Kumar Gupta, ICBM-School of Business Excellence, Hyderabad

24. No. of times in a week shopping at Spencer’s by the Respondents 21thJune, 2009 Presented By Ajay Kumar Gupta, ICBM-School of Business Excellence, Hyderabad

25. Respondents View in reasons for visiting Supermarket's 21thJune, 2009 Presented By Ajay Kumar Gupta, ICBM-School of Business Excellence, Hyderabad

26. Respondents View in selecting a Supermarket 21thJune, 2009 Presented By Ajay Kumar Gupta, ICBM-School of Business Excellence, Hyderabad

27. Customers Expectation with respect to Services 21thJune, 2009 Presented By Ajay Kumar Gupta, ICBM-School of Business Excellence, Hyderabad

37. 21thJune, 2009 Presented By Ajay Kumar Gupta, ICBM-School of Business Excellence, Hyderabad, Contact – 09291592309, ajaykrgupta12@gmail.com