2. GWEN STEFANI – LOVE. ANGEL. MUSIC.
BABY
The Copy
The text in this print advert is old fashioned and old English-like. The
writing has a sense of royalty to it; the gold colouring and the
patterned design. The words ‘Love. Angel. Music. Baby’ represent
her love for music and her young angelic ‘Baby’ look she’s giving off
in her CD cover and Print Advert. The same font is used for the artists
name, this ensures multi-model continuity.
The Graphics
The medium shot of the artist is used to show her clothing and
mannerisms. She is dressed as royalty in fur and with a crown, she
has relaxed manner and looks like a superior figure. This fits in well
with the old English typography, which gives the sense of royalty.
This is the first album released after she split up with her band,
therefore I think the message being shown is that she is now a
superior and successful solo artist, almost like a queen.
The print advert is a medium shot of Gwen Stefani yet the CD cover
is a long shot. The medium shot is used to focus everything on her to
draw the audiences attention to her, seeing as in the CD cover
there are two other characters involved, taking our focus off Gwen.
This print advert overall stands out, attracts her teen/young adult
audience and sets a theme for her Album.
3. FLORENCE + THE MACHINE - LUNGS
The Copy
The page on a whole is simple, the name of the band along
the top and then the album name and details along the
bottom of the image. This is a generic convention when
producing a print advert as it keeps it clean and simple. The
font of the word ‘Lungs’ is contrasted against the black
background and written in Upper case to highlight the albums
name. The fact is just one word makes it more striking on the
print advert, further attracting the audience. The font of the
bands name looks hand written and individual – which
represents the genre of band they are (indie).
The Graphics
The reasonably low lighted shot really highlights the chest of the
female where the lungs are, this is clearly used on purpose to
tie directly with the album name.
On this particular advert there is no critics quotes or messages
simply the formats available and the company who produced
the image in the first place. This minimalistic layout works in
favour of the artist and her album and i believe would attract
the target audience.
As a full page advert it certainly stands out and would
definitely attract attention, the short text would also attract
people to read on as there isn't a large bulk of text to read
through.
4. BEN HOWARD – EVERY KINGDOM
Ben Howard is one of our main influences for our Music Video, so
analysing his print advert will help with designing ours.
The Copy
A typical convention for indie/folk is minimalism. The typography
on this print advert is very minimalistic, a simple bold font and a
black and blue colouring used to get the point across. There are
no critics or quotes on this print advert, but it is however
advertising a gig that he will be playing, with the link to the
tickets.
The Graphics
The imagine in the centre is the main focus of this print advert.
Just like the typical conventions of an indie folk music video, this
is very scenic and appealing to the eye.
The black and blue colouring of the photograph links well with
the font to ensure multi-model continuity and to once again,
attract the audience.
5. NOEL GALLAGHER – HIGH FLYING
BIRDS
The copy
This print advert is different to the others I have analysed,
this one has all his tore dates and critics and quotes from
other people. The point of this is to emphasise how good
the new album by printing good reviews on the advert. The
typography is plain, a messy kind of writing in white – just to
get the point across seeing as the main focus is what the
text is actually saying.
The Graphics
It doesn’t look like there is much meaning to the
photograph used in the advert. The photo has a slightly
grainy and cartoon like filter used, something which is
normally used in a postmodern way. The photograph also
looks quite dated, which may appeal to his target
audience, who are probably of the older generation.
