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Building Customer Loyalty –  Your Competitive Advantage Presented by: Alexandra S. Jackiw, CAPS, CPM ®
It’s not what we sell… It’s who we serve. We take care of people for a living.
Customer  –  (kus ’  tuh mer) n. ,[object Object],[object Object],[object Object]
 
The Customer Has Changed! ,[object Object],[object Object],[object Object],[object Object]
Customers vs. Stakeholders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MOMENTS OF TRUTH CRITICAL POINTS OF CONTACT Collective Memory
The Solemn Promise Never again!!!
Why Customers Stay: ,[object Object],[object Object]
Customers Talk (And now they e-mail and blog!!!) ,[object Object],[object Object],[object Object],…   and that gives them power!
Why Customers Leave: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Place that screams “We don’t trust you”?
Perception IS Reality ,[object Object]
Are we hiring the right people?
 
Service from the Heart ,[object Object],[object Object]
How ’ s  Your  ATTITUDE??? ,[object Object],[object Object],[object Object],[object Object]
Stinking Thinking ,[object Object],[object Object],[object Object]
How is your CCC Quotient? Creeping Customer Contempt
Special Customer Names???
The Keys to Service Excellence ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Keys to Service Excellence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Keys to Service Excellence ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Keys to Service Excellence ,[object Object],[object Object],[object Object],[object Object]
The Keys to Service Excellence ,[object Object],[object Object],[object Object],[object Object]
The Keys to Service Excellence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Keys to Service Excellence ,[object Object],[object Object],[object Object]
Brighten Someone ’ s Day What’s that EXTRA thing you do?

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Customer Service Seminar