1. 6/23/2011
“BIO-Products : An Opportunity
for Thailand”
By
Dr. Pipat WEERATHAWORN
Expert,
PTT Chemical Public company Limited
pipat.we@pttchemgroup.com
The world is accelerating concern over climate change…
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10. 6/23/2011
The current situation
4 Crisis
Financial crisis
Threats
Political crisis
Fuel crisis
Opportunities
Food crisis
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“BIO-Products”
“An Opportunity for Thailand”
Opportunities
• Raw material
• Process
• Product
• Marketing location
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Thailand's opportunity in Green Economy
•Many feedstock alternatives possible for today’s green products
Corn Stover Bagasse1 Cassava Corn Grains Sugarcane Sugarbeet
(230) (822) (1,110) (1,740) (230)
1st generation
2nd generation
(xxx) Global
production
2008 (million
tons)
Ethanol/
Biopolymers
Starch Ferment
with
Sugar/ Yeast
Sucrose
Cellulose
Biodiesel/
Chemicals
Palm Soy Rapeseed Algae Jatropha
(46)2 (210) (58)
1 By product from sugar production
2 Palm oil volume in 2009
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SOURCE: IEA; USDA FAS; SRI; press; Foreign Agricultural Service/USDA Office of Global Analysis; US Grain Council; World Agricultural Outlook Board; Statistics Canada 24
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Thailand Capability for Bioplastics Industry
• Raw Material
Thailand has fully biomass from agriculture such as corn, cassava, sugar cane, palm,
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การทาการเกษตรในปัจจุบันและอนาคต
เกษตร เพื่อ...ผลผลิตสูง
เกษตร เพื่อ...คุณภาพสูง
เกษตร เพื่อ...สุขภาพ
เกษตร เพื่อ...โลกสีเขียว
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Opportunities
Innovation Value Differentiation
creation
R&D
Cost
reduction
Figure 1 illustrates that many new products are expected to developed in certain time periods
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Based on cultivated technology
and system Tremendous possibilities in Rice
with sustained efforts,
our products to the world By Tsuno, creating bright
Hoping new tomorrow,
Harmonizing with nature tomorrow with you
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Source: Gilmore. J. 2006. New Product Development Trends & the major consumer trends driving changes across consumer good markets.
The National Coffee Association 95th Annual Conference. Boca Raton, FL. 10th March, 2006.
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What do we need more?
• Cultivation improvement
• Competency
• Customization
• Collaboration
• Communication
Conclusion
Just some words for your
consideration
• More focus….. Differentiation
• Value addition
• Value creation
• Customer (user/owner) oriented
• Business and Society
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