Classroom presentation for the Foundation Course- Business. Entrepreneurship and Management at University of Delhi. Presented by a group of 6.

1. “2 Billion times a day, someone
somewhere chooses a Unilever
product”

2. HISTORY
• Founded on 1st, January, 1930.
• By Antonius Johannes Jurgens, Samuel Van
den Bergh and William Hulme Lever, 2nd
Viscount Leverhulme.
• Was a result of the merger between British
soap maker Lever Brothers and the Dutch
company called Margarine Unie.
• The business grew rapidly in the 1930s in
places like Latin America and Africa.

3. MERGER

4. FOUNDERS OF UNILEVER

6. .
0%
10%
20%
30%
40%
50%
60%
70%
80%
HUL
COMPETITOR
MARKET SHARE

7. GROWING AND CAPTURING

8. AWARDS
Unilever retains its top ranking in the latest 2013 Sustainability Leaders survey from
SustainAbility for the third consecutive year.
In 2013 Unilever retained the RobecoSAM Sector Leader and Gold Class
distinctions for sustainable business.
In 2012 the Carbon Disclosure Project recognised Unilever’s climate change
disclosure and carbon performance for the eighth consecutive year.
Unilever remained the top-scoring company in the Food Producers sector of the
2012 Dow Jones Sustainability Indexes (DJSI) for the 14th consecutive year
and was named the Food and Beverage super-sector leader.

9. OPERATIONAL STYLE
 Research and Innovation
 Sustainable Innovation
 Multiple Segment Specialisation-
1.Homecare
2.Personal Care
3.Foods
4.Refreshments(Tea, Ice-Cream and
Beverages)
 Developing in emerging markets.
 Mergers and acquisitions

10. FOOD
BRANDS
Jams, sq
ash, ket
chup &
Bread
Flour
& Salt
Coffee
Tea
Soup
Ice
cream

11. HOME CARE BRANDS

12. PERSONAL CARE BRANDS

13. SUSTAINABLE DEVELOPMENT
1. IMPROVING HEALTH AND WELL-BEING – Around 224
million people have been reached by the end of 2012
2. IMPROVING NUTRITION - In 2012 majority of the products
met, or were better than, benchmarks based on national
nutritional recommendations
3. REDUCING ENVIRONMENTAL IMPACT – To Halve the
greenhouse gas impact of products across the lifecycle by 2020
4. ENHANCING LIVELIHOODS – 36% of agricultural raw
materials are sustainably sourced by the end of 2012
5. BETTER LIVELIHOODS - The number of tea farmers trained
in sustainable practices has increased to around 450,000

14. India has more than 6,30,000 villages, most of these are 'hard to reach' and
offer relatively lower business potential. Hence, reaching them through the
conventional distribution system is a challenge.
Followed the approach of doing business which we call “doing well by
doing good”.
Project Shakti is a rural distribution initiative that targets small villages.
The project benefits HUL by enhancing its direct rural reach and also creates
livelihood opportunities for underprivileged rural women.
Shakti model is very strong and sustainable because it is the best way we
can give back to the society through supporting our cause of
' empowering underprivileged rural women' along with making business
sense.
Shakti started with 17 women in two states. Today, it provides livelihood
enhancing opportunities to about 45,000 women in 15 Indian states and
provides access to quality products across 100,000+ villages and over 3
million households every month .
PROJECT SHAKTI

15. LOGO

16. THE UNILEVER BRAND
WAGON

17. A FEW INNOVATIVE
PRODUCTS

18. PURE IT

19.  Extremely economical and affordable water purifier
Purifies the water twice so provides DOUBLE
PROTECTION
DOES NOT require electricity
It has met the EPA germ-kill criteria
Has 8 variants now in market : Marvella UV, Marvella
RO etc.
AS SAFE AS DRINKING WATER

20. SURF EXCEL

21. CLEAN CLOTHES, LESS WATER
Earlier rinsing clothes consumed a lot of water .
This was the challenge taken up by the Innovation Team of
Unilever.
To reduce the number of rinses the team added anti-foaming
ingredients.
They invented Surf Excel Quick Wash which delivers a good
lather and reduces rinsing as well.
Thus, saving two buckets of water, per wash.
They supported an ad campaign to promote the message of
‘We can have clean clothes with less lather.’

22. LIFEBUOY

23. Introduced in 1894, Lifebuoy is one of the oldest brands of
Unilever, trusted by more than 1.6 Billion people.
Earlier a lot of people died because of Diarrhea.
The new advanced Lifebuoy with Active5 Germ Protection
tackles both bacteria and virus and also leaves a pleasant smell.
The soap bar now lasts longer and produces 30% more lather!
Now it has many variants such as Mild Care, Betel Leaf, Vita
Protect .
Lifebuoy now offers sanitizers and liquid hand washes also.
MAKING A BILLION INDIANS FEEL
SAFE

24. LIPTON- Sun Tea

25. Innovation team was given the task of developing tea
bags to prepare Iced Tea instead of powder.
They came up with Pyramid Tea Bags, which results in
quick infusion of flavour in cold water.
Instead of powder, dried tea leaves were used to enhance
the drinking experience.
The tea bags also go through a special thermal
treatment which helps in killing germs.
It is available in three innovative flavours- Zesty Lemon
& Lime, Exotic Peach & Mango, and Intense Mint
Green Tea
THE PERFECT ICED TEA

26. REXONA

27. REXONA-MotionSense
It was seen that all
deodorants fade over the
course of the day.
Unilever came up with
MotionSense technology
to solve this problem.
Fragrance gets released
whenever the person
moves, when it is needed
the most.
Thus, this product has
redefined the deodorant
experience for women.
THE MORE YOU MOVE, THE MORE IT WORKS

28. ROAD AHEAD
• Halve the environmental footprint of its products.
• Improve health and well being of people.
• Source raw materials sustainably.
• Increase sales, reduce costs and risks.
• Reduce deforestation.
• Integrating hygiene behaviour.
• Linking more smallholder farmers into food supply chains.
• Waste recycling and recovery.

29. THANK YOU
GROUP 4:-
291- Tejaswini
292-Shweta
293-Preeti
296-Khandsuren
298-Arnav
299-Aakriti