1. Organic Matcha Powder
AIYA Brand
AIYA blends the above contradictions into the most premium green teas of Japan. The pearl among
those teas is Matcha. This fine ground powder tea is the essence of tea. Quality Matcha is extremely
rare, pure and exclusive. Matcha gives natural energy, supports the body and its health benefits
surpass anything that is available on the market. AIYA lives for its tea - for the benefit of everybody.
Our philosophy is to create harmony between humans, nature and technology, resulting in products
of enormous exclusivity, purity and high class. This is what AIYA brand stands for.
Let us invite you into the world of AIYA and introduce you to the best Japanese teas that have been
ever produced for the world.
How to Make a Perfect Bowl of Matcha
Most people think that making Matcha the traditional way is not easy. However, this is far from the
truth if you know the simple secret and techniques of making Matcha. Preparing and whisking
Matcha to make it frothy on the surface can be a fun and wonderful experience when serving
Matcha to yourself and a visual treat when serving it to your guests.
Here is the basic way to prepare a bowl of Matcha. Be sure to view the video as well to further assist
you in whisking the perfect froth for your Matcha green tea. You may need a couple tries in the
beginning to make a nice creamy froth but once you get the hang of it, the satisfaction of attaining

2. perfection will bring you joy as you relax to enjoy a nice healthy and wholesome bowl of Matcha
made just by you.
1. Before adding hot water to Matcha, it is recommended that Matcha is sifted using a tea
strainer or a sifter to avoid clumps of Matcha from forming in the tea.
2. Place about two bamboo tea scoops (1/2 to 1 tsp.) of Matcha powder in the bowl.
3. Add 2 to 3 oz. of pre-boiling water to the bowl (~180F / ~80C). Boiling water may not be
the most suitable for Matcha because it does not bring out the best flavor and the natural
mild sweetness of the tea.
4. Using the bamboo whisk: whisk briskly with the motion of making the letter "M" or "W."
Simply an up and down motion will do as well. The whisking brings oxygen into the tea to
create a nice frothy layer on the surface with many air bubbles. (Optional) To remove the
air bubbles, simply lift the whisk slightly and lightly stroke the surface of the froth a few
times until air bubbles have completely disappeared. Using soft water is best for Matcha
green tea and any other Japanese green teas.
5. Depending on personal preference, add more water to adjust for desired taste.
Three Key Points
1. Amount of Matcha (two scoops or 1/2 to 1 tsp)
2. Amount of water (starting with 2~3oz. water)
3. Temperature of water (not boiling, approx. 180F/80C)
How to Maintain Freshness of Matcha
1. Keep in the refrigerator or freezer
2. Keep away from any moisture and direct contact to light
3. Keep away from items with strong odor
The Way of Tea
Matcha is the tea that is used in the well-known Japanese tea ceremony which was established by
Zen-master Sen-no-Rikyu in the 1570s. The tea ceremony follows four basic principles:
Harmony (wa)
Respect (kei)
Purity (sei)
Tranquility (jaku)
Within the tea ceremony, every step, every movement, and every moment is accurately defined. The
ceremony takes place in a specially designed room exclusive for the ceremony. It is exactly four and
a half mats of space (one Tatami mat is 170 x 85 cm or ten square feet). The room itself is kept
simplistic to enable the guests to focus only on the essence of the ceremony and tea. In the winter
season, a Kama (iron kettle) is placed in a small opening in the floor of the tea room which is heated
by charcoals. In earlier times, these utensils were a true work of art.
The host seats facing toward the tea bowl (Chawan), tea container (Natsume), a Matcha whisk
(Chasen) and a bamboo scoop (Shaku). The arrangement also varies in season. Even the wood for

3. the charcoal is meaningful because wooden charcoal maintains the ideal temperature for Matcha as
it provides its own aroma. It is said that even the age of the wood is part of the conversation piece
in the ceremony.
The ceremony itself follows strictly defined
principles. As the guests enter the room, the host
will start to prepare the Matcha, in slow but stern
motions. From the first welcome to the last sip of
tea, and even the light conversation after, it all
holds meaning in this sacred ceremony.
But the most fascinating part of the tea ceremony
is indeed the philosophy behind it all. In Japan, the
tea ceremony is called "Chado" or "Sado." If you
translate it, this means: the way of tea. Even the
dignified old tea masters still consider themselves as students. For they say that 60 years of
experience in "The Way of Tea," only means you are one step ahead in the journey.
100% Benefit from the Leaf
Typically, Matcha is the only tea variety that is ground into fine powder form for a reason. When
drinking Matcha or enjoying a food or beverage made from Matcha - you consume the entire tea
leaf. This is the main difference between Matcha and all other tea. Normally black tea or other green
teas are consumed via steeping the tea leaves infused with hot water. Steeped tea is only a single
soluble extract of the tea leaves - the leaves stay in the tea pot and will be disposed afterwards. Only
a small part of the health benefits of tea are water soluble. Depending on the tea variety and
preparation, only 10% - 20% of the healthy nutrients are consumed when drinking steeped tea.
Matcha drinkers receive the full nutrition benefits of the whole tea leaf and will enjoy the high
concentration of green tea antioxidants, amino acids, vitamins, minerals and fiber.
Matcha is extremely rich in 3 very important nutrients that are of high interest for healthier
lifestyle living: Insoluble Fibers, Antioxidants, and L-Theanines.
Insoluble Fiber- 100% benefits from eating the whole leaf
Matcha is made by grinding the entire tea leaf into powder, all of those nutrients and benefits
regular tea bags carry away stay right in the cup for the drinking. This ensures that Matcha drinkers
consume a higher concentration of antioxidants, vitamins, minerals and fibers than other tea at
once. One of the highlight nutrients which we can take from Matcha but not from steeped tea is
Insoluble Fiber. One study shows that the effect of lowering blood sugar from Catechin (EGCG) is
enhanced if we take both water-soluble and water-insoluble fiber together with Catechins.
Drinking steeped tea will only benefit us with less than 10% of the entire nutrients from the tea
leaf, but drinking Matcha gives us 100% of the nutrients. This means that one bowl of Matcha is
equivalent to approx. 10 cups of regular green tea. Amazingly, there is no known fruit or vegetable
in the world that provides more antioxidants than Matcha on a per gram basis. It is literally the
healthiest drink nature has to offer, providing us with 100% natural energy.

4. Swirled Matcha Chocolate Muffins
There’s just something about the smell of freshly baked
muffins that makes me oh-so-happy. Nothing used to
put me in a better mood than when I woke up to the
sweet smell of my mother’s chocolate chip muffins. So
when I was making the Matcha donuts last week, I had
this brilliant idea that I’d modify Aiya’s Baked Matcha
Donut recipe to try making some Swirled Matcha
Chocolate muffins. And the result—was even more
brilliant. The mildness of the Matcha and the
smoothness of the Cocoa paired almost too
harmoniously, with just the right amount of density
that makes a muffin, a muffin. Whether you eat it for
breakfast or even just as a mid-day snack, these yummy
green tea flavored muffins won’t let you down. Here’s
what you’ll need:
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corporation (the “Company). By using the online store located at www.Aiya-
America.com/Consumer/Shop or www.Aiya-America.com/Corporate/Shop (the “Online Store”), or
any services provided in connection with the Online Store (the “Services”), You agree to abide by
these Terms of Use, as they may be amended by the Company from time to time in its sole
discretion. The Company will post a notice on the Online Store any time these Terms of Use have
been changed or otherwise updated. It is Your responsibility to review these Terms of Use
periodically, and if at any time You find these Terms of Use unacceptable, You must immediately
cease all use of the Online Store and the Services.
For more information please visit
http://www.aiyamatcha.com