Bajaj Auto is a major Indian vehicle manufacturer that was started in the 1930s. It manufactures and exports automobiles, scooters, motorcycles, and auto rickshaws. Bajaj Auto is headed by Rahul Bajaj and is one of the largest exporters of two and three-wheelers from India. The automobile industry in India is the ninth largest in the world and is expected to see around 9% growth. Bajaj Auto has achieved success with vehicles like the Discover and has sales that exceeded 65.4 billion rupees in 2004-2005.

1. Presented By:
Jerin pradish B
BBA 2ND YEAR Roll No. 39
Presentation on

2. Bajaj Auto is a major Indian vehicle manufacturer
started by Jamnalal Bajaj from Rajasthan in the
1930s.
Introduction About Company
Bajaj Auto came into existence on 29 November
1945 as M/s Bachraj Trading Corporation Private
Limited.
Bajaj Auto makes and exports
automobiles, Scooters, motorcycles and the auto
rickshaw.
The company is headed by Rahul Bajaj who is worth
more than US$1.5 billion

3. In 1953, the government of India and the Indian
private sector initiated manufacturing processes to
help develop the automobile industry.
In 2009, the automobile industry is expected to
see a growth rate of around 9%
The automobile industry in India happens to be
the ninth largest in the world.
About Industry

4. Market Segmentation
Category Wise Market Share
Passenger
Vehicle 15.96%
Commercial
Vehicle 3.95%
Three-wheeler
3.60%
Two-wheeler
76.49%

5. The Bajaj Group was formed in the first days of
India's independence from Britain.
Bajaj Auto had been formed on November 29, 1945
as M/s Bachraj Trading Ltd. and obtained a
manufacturing license from the government 11 years
later. And in the next year 1960, Bajaj Auto became a
public limited company.
Rahul Bajaj became the group's chief executive
officer in 1968.
History

6. The company has been vested with India’s lagest
exporter of tow and three wheelers, 196710 units in
2004-05 a great 26 percent jump over the previous
year.
Discover DTSi is one most successful bike of
Bajaj Auto ltd. on Indian roads in 2004.
Bjaj Auto Ltd. Sales have increased by approximately
21 percent in the year 2004-05, which exeeds Rs.
65.4 billion, a record in the history of the company.
Achievements

7. Avenger 220 DTSi
Price:
Rs. 90,000
Products

8. Ninja 250R
Price:
Rs. 1,75,000/-
Products

9. Bajaj Pulsar 220
Price:
Rs. 95,000/-
Products

10. Product Life Cycle

11. Management Team

12. Highly experienced management.
Strength:
High export to domestic sales ratio.
Great financial support network
Product design and development capabilities.
High performance products across all categories.
SWOT Analysis

14. Hasn't employed the excess cash for long.
Weaknesses:
Still has no established brand to match Hero Honda's
Splendor in the Market.
Not a globally recognizable brand

15. Bajaj Auto is a major Indian Automobile manufacturer.
It is India’s2nd Largest and the World’s 3rd largest two
and three wheeler maker.
They always believe in providing the customer 'value
for money' and keeps an special eye upon quality,
safety, productivity, cost and delivery.
Conclusion