Hội thảo "How digital changes Advertising industry" ngày 20.7 do AiiM tổ chức.
Topic 2: Impacts of digital in advertising, and how it changes advertising people
Mr. Thuận Ngô, Managing Director @ DNA Digital. Former Digital Creative Director @ Notch JSC.
14. Thought about digital
BRAND PEOPLE
Stop INTERRUPTING what people are interested in and
start INTERACTING in their daily digital routine
FUN is the key motivation for
users to interact with brands in
digital
BENEFITS / FEATURES are
often the key communication
info to users.
14
15. Most people use smart phone,
doesn’t mean they want to:
receive your sms
install your app
see your ads
16. I use Facebook everyday,
doesn’t mean I want to see
your banner
your page
your post (everyday)
17. This is not about tools or trends!
It’s how much you understand people!
28. Journey through touch points
Consuming content is a norm in digital age,
customize differentinteraction for differenttouch points
are important fora seamless userexperience