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SE   overview
            aida74VN
What is SEO                                why should we do it ?
   SEO is the practice of improving         engines are the primary method of
(on-page SEO) and promoting (off-           navigation for most Internet users. The
page SEO) a website in order to             biggest advantage of Search Engines
increase the number of visitors the         (SE) is they provided targeted traffic
site receives from search engines. The      - potential clients who are looking for
majority of web traffic is driven by the    exactly what is offered.
major commercial search engines -              So much that SEO is generally
Google, Bing and Yahoo. Although            considered the most effective method
social media and other types of             of modern inbound marketing, at least
traffic like forum, links trading... can    when it comes to conversion rate from
generate visits to our website, search      the same pool of attracted audience.


Click through Rate by Position in Search Engine Result Page
                                               For organic search - which means
                                            search result is impartial, non-affected by
                                            Paid Ads - the 1st position got average of
                                            36.4% of clicks through from users. Total of
                                            the top three likely got 41-55% of clicks. A
                                            massive skew in favor of the very best SEO
                                            performers, the 1st rank will get as much as
                                            18 times more clicks than the 10th rank (still
                                            on first page).
What is the target of SEO ?
The first and also one of the most frequently questions about SEO is “Why don’t
we use SEO directly for our sale/business website?”.
Answer: It’s entirely possible. Just not effective and sometime can bring more
harm than good.


The reason:
   SEO works on the sole principle of     the widely accepted way of SEO is
attaining as high as possible positions   by using a layer of buffer websites
in Search Engine Result Pages (SERP)      between our sale/business and
whenever users entered search             SEO operations, the effort will be
queries. To do that we target certain     concentrated on those websites -
search queries and use them to            called MoneySites or MarketingSites.
create keywords for SEO campaigns.           Even better, along with being
But keywords must be placed within        flexible in design and content within
contents. Advances in algorithm           targeted languages or customers,
of Search Engines make sure that          MoneySites masked as news services,
website with only keywords and no         specialized blogs... will maintain a
relevant, unique content (typical         sense of impartiality, an objective
for a commercial sale website) will       point of view to audience. They will
be lowered ranking in SERP - to the       be big helps in converting potential
point of completely removing the          viewers to paying customers.
punished website out of SERP at              The better (and definitely more
least for a period along with the lost    prefer in modern SEO) route is focus
of domain authority. Mistakes when        our SEO effort on our own MoneySites,
doing off-page SEO may result in the      then using MoneySites’ advantages
same punishment. A truly disaster if      in high authority, high search result
a company relies on its website to        position to close the sales,
do business. To protect sale sites,
How could we do




                       Search     engines     are     answer
                  machines. When a user search for
                  anything online, the search engines
                  will   scour their entire database and
                  do     two    things:   determine    which
                  results are supposed to be relevant to
                  the searcher’s query, and then rank
                  those results in order of perceived
                  usefulness. It is both “relevance” and
                  “importance” that the process of SEO
                  is meant to influence.
                       Today,   modern      Search    Engines
                  highly favor result that they think users
                  would appreciate and find it useful
                  - thus the raise of “importance” or
                  “authority”. If a Search Engine can
                  find thousands of pages with same
                  relevance to one search query, pages
                  that are deemed most important, got
                  most authority will be placed at the
                  top of the pile.
how
      Search Engines calculate the ranking of a SERP
             The backlinks building factor (both Page Level and Domain Level)
             is responsible for about 42% - biggest percentage in all. After all,
       42%
             the quantity of backlinks and their accumulated authority still hold
             the most important position in SEO.
             The keyword factor (both Page and Domain Level Keyword
             Usage) is responsible for about 25%. Pages and Domains that
       25%
             matched exact or partly with queries will be treated quite favora-
             bly by Search Engines.
             The technical factor ( both Page and Domain Level Keyword Ag-
             nostic Features), things don’t related to keyword or links at all like
       11%   load time of the server is responsible for about 11%. Website being
             hosted at slow server, Pages that render slowly will be view less
             favorably.
        6%   The traffic factor (only at Page Level) is responsible for about 6%.
             The Social and Branding factor (how good at social networking
       14%   the page content, how good is the domain brand) is responsible
             for about 14%
(TRADITIONAL SEO)


MANUAL BACKLINK BUILDING
The underlying logic, the natural life of any good content in the
internet is mostly like this:
           An author published a content that is unique and valuable to audience on a page
           at his website - this page called A. Of course, this content have targeted keywords
Step 1     and the affiliate link to a final destination - a sale/business site. Search Engines’
           robot indexed A and understood that A got the relevant content and keyword.

           Many viewers found the content useful, valuable and talked about it in various
           places around the internet (blogs, social networks, discussion forums...) - this big
           group are called B. Those posts in B-group contained backlinks to the original con-
           tent at A. Each backlink is a vote of authority from a B website for A.
Step 2
           Vote are not equal in authority because websites are not equal in their fame and
           importance. So a backlink from a well known site with very high PageRank will hold
           more weight than backlinks from 100 low profile, obscure websites.

           Website A received many votes. With time, A will become more important, have
Step 3
           more authority in Search Engines’ view.
           Users searched using a query with keywords in A. Search Engines looked at its
           database, took out A’s index and compared many results from hundred of differ-
           ent websites and decided that A have got both properties: “relevance” (keyword
Step 4     and content) and “importance” (authority from votes).
           A got the top position in Search Engine Result Page. Users click through to A, users
           read on, clicked on affiliate links to go to business sites. Sales happen!

           ‱ A is good, very natural and will be loved by Search Engines. Yet the whole pro-
           cess requires:
           ‱ A unique, valuable content that is hard and often expensive to created. If not,
Analysis
           the content will be ignored, the route is dead early.
           ‱ Time! Even if we got the appropriate content, it may well take a very lengthy
           period for Step 2. to bring in considerable result.
(MODERN SEO)


Automated BACKLINK BUILDING
The SEO strategy we use is quite natural and closely follows the route that
Google recommends. The only differences are in Step 1. and Step 2.
           We do exactly as the Step 1 above. OnPage and Content Optimization
Step 1     techniques applied at this stage to make sure we got the right content, right
           keywords. We got a URL of the newly published content on our MoneySite.
           We promoted the URL using automated softwares for this job at different sites
           structured into Tier-1 (high authority) and Tier-2 (low authority). Posts used in this
           process will be automated as well.
Step 2     Link building softwares will create backlinks that transfer link juice (authority
           vote) follow this principle: low authority pages votes for high authority pages,
           high authority pages votes for MoneySite. This way, no page will have too many
           backlink that risks being discovered.
Step 3     Will happen naturally like . Nothing changes here at all.
Step 4     Will happen naturally like . Nothing changes here at all.
           This way of SEO is widely accepted as the best way, through precaution steps must
           be made in order to appear genuine to Search Engines. Benefits are many:
           ‱ It’s much cheaper and easier to procure satisfied contents. The content just
           need to be acceptable, not exceptional to works well.
           ‱ It’s quicker, flexible and much cheaper than doing manual link building. In one
Analysis
           24 hours period, the roughly estimated number of backlinks created with one
           server is 10,000 and can be easily increased to much higher scale. In contrast, a
           quick and effective man can only create about 250 backlinks working nonstop
           on a 8-hour shift. Factor in the labor of SEO specialist, the cost difference is still a
           massive 20 times.
Thank

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Simple explain and Summary about SEO

  • 1. SE overview aida74VN
  • 2. What is SEO why should we do it ? SEO is the practice of improving engines are the primary method of (on-page SEO) and promoting (off- navigation for most Internet users. The page SEO) a website in order to biggest advantage of Search Engines increase the number of visitors the (SE) is they provided targeted traffic site receives from search engines. The - potential clients who are looking for majority of web traffic is driven by the exactly what is offered. major commercial search engines - So much that SEO is generally Google, Bing and Yahoo. Although considered the most effective method social media and other types of of modern inbound marketing, at least traffic like forum, links trading... can when it comes to conversion rate from generate visits to our website, search the same pool of attracted audience. Click through Rate by Position in Search Engine Result Page For organic search - which means search result is impartial, non-affected by Paid Ads - the 1st position got average of 36.4% of clicks through from users. Total of the top three likely got 41-55% of clicks. A massive skew in favor of the very best SEO performers, the 1st rank will get as much as 18 times more clicks than the 10th rank (still on first page).
  • 3. What is the target of SEO ? The first and also one of the most frequently questions about SEO is “Why don’t we use SEO directly for our sale/business website?”. Answer: It’s entirely possible. Just not effective and sometime can bring more harm than good. The reason: SEO works on the sole principle of the widely accepted way of SEO is attaining as high as possible positions by using a layer of buffer websites in Search Engine Result Pages (SERP) between our sale/business and whenever users entered search SEO operations, the effort will be queries. To do that we target certain concentrated on those websites - search queries and use them to called MoneySites or MarketingSites. create keywords for SEO campaigns. Even better, along with being But keywords must be placed within flexible in design and content within contents. Advances in algorithm targeted languages or customers, of Search Engines make sure that MoneySites masked as news services, website with only keywords and no specialized blogs... will maintain a relevant, unique content (typical sense of impartiality, an objective for a commercial sale website) will point of view to audience. They will be lowered ranking in SERP - to the be big helps in converting potential point of completely removing the viewers to paying customers. punished website out of SERP at The better (and definitely more least for a period along with the lost prefer in modern SEO) route is focus of domain authority. Mistakes when our SEO effort on our own MoneySites, doing off-page SEO may result in the then using MoneySites’ advantages same punishment. A truly disaster if in high authority, high search result a company relies on its website to position to close the sales, do business. To protect sale sites,
  • 4. How could we do Search engines are answer machines. When a user search for anything online, the search engines will scour their entire database and do two things: determine which results are supposed to be relevant to the searcher’s query, and then rank those results in order of perceived usefulness. It is both “relevance” and “importance” that the process of SEO is meant to influence. Today, modern Search Engines highly favor result that they think users would appreciate and find it useful - thus the raise of “importance” or “authority”. If a Search Engine can find thousands of pages with same relevance to one search query, pages that are deemed most important, got most authority will be placed at the top of the pile.
  • 5. how Search Engines calculate the ranking of a SERP The backlinks building factor (both Page Level and Domain Level) is responsible for about 42% - biggest percentage in all. After all, 42% the quantity of backlinks and their accumulated authority still hold the most important position in SEO. The keyword factor (both Page and Domain Level Keyword Usage) is responsible for about 25%. Pages and Domains that 25% matched exact or partly with queries will be treated quite favora- bly by Search Engines. The technical factor ( both Page and Domain Level Keyword Ag- nostic Features), things don’t related to keyword or links at all like 11% load time of the server is responsible for about 11%. Website being hosted at slow server, Pages that render slowly will be view less favorably. 6% The traffic factor (only at Page Level) is responsible for about 6%. The Social and Branding factor (how good at social networking 14% the page content, how good is the domain brand) is responsible for about 14%
  • 6. (TRADITIONAL SEO) MANUAL BACKLINK BUILDING The underlying logic, the natural life of any good content in the internet is mostly like this: An author published a content that is unique and valuable to audience on a page at his website - this page called A. Of course, this content have targeted keywords Step 1 and the affiliate link to a final destination - a sale/business site. Search Engines’ robot indexed A and understood that A got the relevant content and keyword. Many viewers found the content useful, valuable and talked about it in various places around the internet (blogs, social networks, discussion forums...) - this big group are called B. Those posts in B-group contained backlinks to the original con- tent at A. Each backlink is a vote of authority from a B website for A. Step 2 Vote are not equal in authority because websites are not equal in their fame and importance. So a backlink from a well known site with very high PageRank will hold more weight than backlinks from 100 low profile, obscure websites. Website A received many votes. With time, A will become more important, have Step 3 more authority in Search Engines’ view. Users searched using a query with keywords in A. Search Engines looked at its database, took out A’s index and compared many results from hundred of differ- ent websites and decided that A have got both properties: “relevance” (keyword Step 4 and content) and “importance” (authority from votes). A got the top position in Search Engine Result Page. Users click through to A, users read on, clicked on affiliate links to go to business sites. Sales happen! ‱ A is good, very natural and will be loved by Search Engines. Yet the whole pro- cess requires: ‱ A unique, valuable content that is hard and often expensive to created. If not, Analysis the content will be ignored, the route is dead early. ‱ Time! Even if we got the appropriate content, it may well take a very lengthy period for Step 2. to bring in considerable result.
  • 7. (MODERN SEO) Automated BACKLINK BUILDING The SEO strategy we use is quite natural and closely follows the route that Google recommends. The only differences are in Step 1. and Step 2. We do exactly as the Step 1 above. OnPage and Content Optimization Step 1 techniques applied at this stage to make sure we got the right content, right keywords. We got a URL of the newly published content on our MoneySite. We promoted the URL using automated softwares for this job at different sites structured into Tier-1 (high authority) and Tier-2 (low authority). Posts used in this process will be automated as well. Step 2 Link building softwares will create backlinks that transfer link juice (authority vote) follow this principle: low authority pages votes for high authority pages, high authority pages votes for MoneySite. This way, no page will have too many backlink that risks being discovered. Step 3 Will happen naturally like . Nothing changes here at all. Step 4 Will happen naturally like . Nothing changes here at all. This way of SEO is widely accepted as the best way, through precaution steps must be made in order to appear genuine to Search Engines. Benefits are many: ‱ It’s much cheaper and easier to procure satisfied contents. The content just need to be acceptable, not exceptional to works well. ‱ It’s quicker, flexible and much cheaper than doing manual link building. In one Analysis 24 hours period, the roughly estimated number of backlinks created with one server is 10,000 and can be easily increased to much higher scale. In contrast, a quick and effective man can only create about 250 backlinks working nonstop on a 8-hour shift. Factor in the labor of SEO specialist, the cost difference is still a massive 20 times.