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How the USPS Should Implement                 Social MediaAmber Hutchins, Ph.D.   Dara QuackenbushTrinity University      ...
Going        How the USPS Should Implement                 Social MediaAmber Hutchins, Ph.D.   Dara QuackenbushTrinity Uni...
Going SOCIAL        How the USPS Should Implement                 Social MediaAmber Hutchins, Ph.D.   Dara QuackenbushTrin...
Can the USPS Deliver?
What Can Social Media Deliver?
What Can Social Media Deliver?     Growth: Here to stay, increased use
What Can Social Media Deliver?     Growth: Here to stay, increased use        Influence: Trust & Credibility
What Can Social Media Deliver?     Growth: Here to stay, increased use        Influence: Trust & Credibility       Brand Re...
“Cause it’s the Cool New Thing”
“Cause it’s the Cool New Thing”                “The real danger with social media is in marketers                         ...
“Cause it’s the Cool New Thing”                “The real danger with social media is in marketers                         ...
“Cause it’s the Cool New Thing”                “The real danger with social media is in marketers                         ...
“Cause it’s the Cool New Thing”                “The real danger with social media is in marketers                         ...
Messages: First Classor Dead Letter Office?
Messages: First Class  or Dead Letter Office?Customer Service: No One is Listening
Messages: First Class  or Dead Letter Office?Customer Service: No One is Listening     Public Perception: In Denial
Messages: First Class  or Dead Letter Office?Customer Service: No One is Listening     Public Perception: In Denial Return ...
Meanwhile...
“Encouraging meaningful   conversations aboutFedEx Around the Globe”     -- FedEx Media Relations
“Cool New Thing?”
“Cool New Thing?”  Participation
“Cool New Thing?”  Participation  Interactivity
“Cool New Thing?”  Participation  Interactivity“Engage, Educate,Excite, Evangelize”       -Kodak
Considerations“Neither Rain, Nor Snow, Nor          Sleet...”
Cost, Time and Personnel
Cost, Time and PersonnelControlling Content and Conversation
Cost, Time and PersonnelControlling Content and ConversationChasing Trends: Drinking the Kool-Aid
Cost, Time and PersonnelControlling Content and ConversationChasing Trends: Drinking the Kool-Aid      Communication and ROI
Cost, Time and PersonnelControlling Content and ConversationChasing Trends: Drinking the Kool-Aid      Communication and R...
Overcoming Resistance
Employee Engagementand Social Media Policies
Government Public     Affairs
Recommendations  “Deliver the Letter,The Sooner the Better”
Monitoring
MonitoringCorrect Inaccuracies
MonitoringCorrect InaccuraciesUnderstand Audience
Monitoring  Correct Inaccuracies  Understand AudienceCreate Effective Messages
Blogs
Blogs    Thought Leadership
Blogs    Thought Leadership        Telling Stories
Blogs    Thought Leadership        Telling Stories   Boost Employee Morale
Blogs     Thought Leadership         Telling Stories   Boost Employee Morale  Build Support for Initiatives
Twitter
Twitter  Humanize the Organization
Twitter  Humanize the Organization     Build Relationships
Twitter  Humanize the Organization     Build Relationships   Two-Way Communication
Facebook
FacebookSupport Fan Communities & Brand             Loyalty
FacebookSupport Fan Communities & Brand             Loyalty   Hub of Social Media Activity
FacebookSupport Fan Communities & Brand             Loyalty   Hub of Social Media Activity           Interactivity
Video
Video    Authenticity
Video    Authenticity   Transparency
Video        Authenticity       TransparencyParticipation and Engagement
Geolocation & QR
Geolocation & QR         Innovate
Geolocation & QR               Innovate    Ready to Face Future Challenges
Geolocation & QR               Innovate    Ready to Face Future Challenges             Engage Youth
Put a Stamp on it &      Mail it?
Thank YouAmber Hutchins, Ph.D.        Dara Quackenbushamber.hutchins@trinity.edu   dara@daraquackenbush.com@amberhutchins ...
Going social final
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Going social final

  1. 1. How the USPS Should Implement Social MediaAmber Hutchins, Ph.D. Dara QuackenbushTrinity University Texas State UniversitySan Antonio, TX San Marcos, TX
  2. 2. Going How the USPS Should Implement Social MediaAmber Hutchins, Ph.D. Dara QuackenbushTrinity University Texas State UniversitySan Antonio, TX San Marcos, TX
  3. 3. Going SOCIAL How the USPS Should Implement Social MediaAmber Hutchins, Ph.D. Dara QuackenbushTrinity University Texas State UniversitySan Antonio, TX San Marcos, TX
  4. 4. Can the USPS Deliver?
  5. 5. What Can Social Media Deliver?
  6. 6. What Can Social Media Deliver? Growth: Here to stay, increased use
  7. 7. What Can Social Media Deliver? Growth: Here to stay, increased use Influence: Trust & Credibility
  8. 8. What Can Social Media Deliver? Growth: Here to stay, increased use Influence: Trust & Credibility Brand Recognition & Advocacy
  9. 9. “Cause it’s the Cool New Thing”
  10. 10. “Cause it’s the Cool New Thing” “The real danger with social media is in marketers expecting too much from it.”
  11. 11. “Cause it’s the Cool New Thing” “The real danger with social media is in marketers expecting too much from it.” “Social media takes up more time than it does money.”
  12. 12. “Cause it’s the Cool New Thing” “The real danger with social media is in marketers expecting too much from it.” “Social media takes up more time than it does money.” “Cranky Postal Service Tells Cool Social Networking Kids to Get Off its Lawn” -PostalNews.Com
  13. 13. “Cause it’s the Cool New Thing” “The real danger with social media is in marketers expecting too much from it.” “Social media takes up more time than it does money.” “Cranky Postal Service Tells Cool Social Networking Kids to Get Off its Lawn” -PostalNews.Com 31% Growth in four months
  14. 14. Messages: First Classor Dead Letter Office?
  15. 15. Messages: First Class or Dead Letter Office?Customer Service: No One is Listening
  16. 16. Messages: First Class or Dead Letter Office?Customer Service: No One is Listening Public Perception: In Denial
  17. 17. Messages: First Class or Dead Letter Office?Customer Service: No One is Listening Public Perception: In Denial Return to Sender: Behind the Times
  18. 18. Meanwhile...
  19. 19. “Encouraging meaningful conversations aboutFedEx Around the Globe” -- FedEx Media Relations
  20. 20. “Cool New Thing?”
  21. 21. “Cool New Thing?” Participation
  22. 22. “Cool New Thing?” Participation Interactivity
  23. 23. “Cool New Thing?” Participation Interactivity“Engage, Educate,Excite, Evangelize” -Kodak
  24. 24. Considerations“Neither Rain, Nor Snow, Nor Sleet...”
  25. 25. Cost, Time and Personnel
  26. 26. Cost, Time and PersonnelControlling Content and Conversation
  27. 27. Cost, Time and PersonnelControlling Content and ConversationChasing Trends: Drinking the Kool-Aid
  28. 28. Cost, Time and PersonnelControlling Content and ConversationChasing Trends: Drinking the Kool-Aid Communication and ROI
  29. 29. Cost, Time and PersonnelControlling Content and ConversationChasing Trends: Drinking the Kool-Aid Communication and ROI Proactive vs Reactive
  30. 30. Overcoming Resistance
  31. 31. Employee Engagementand Social Media Policies
  32. 32. Government Public Affairs
  33. 33. Recommendations “Deliver the Letter,The Sooner the Better”
  34. 34. Monitoring
  35. 35. MonitoringCorrect Inaccuracies
  36. 36. MonitoringCorrect InaccuraciesUnderstand Audience
  37. 37. Monitoring Correct Inaccuracies Understand AudienceCreate Effective Messages
  38. 38. Blogs
  39. 39. Blogs Thought Leadership
  40. 40. Blogs Thought Leadership Telling Stories
  41. 41. Blogs Thought Leadership Telling Stories Boost Employee Morale
  42. 42. Blogs Thought Leadership Telling Stories Boost Employee Morale Build Support for Initiatives
  43. 43. Twitter
  44. 44. Twitter Humanize the Organization
  45. 45. Twitter Humanize the Organization Build Relationships
  46. 46. Twitter Humanize the Organization Build Relationships Two-Way Communication
  47. 47. Facebook
  48. 48. FacebookSupport Fan Communities & Brand Loyalty
  49. 49. FacebookSupport Fan Communities & Brand Loyalty Hub of Social Media Activity
  50. 50. FacebookSupport Fan Communities & Brand Loyalty Hub of Social Media Activity Interactivity
  51. 51. Video
  52. 52. Video Authenticity
  53. 53. Video Authenticity Transparency
  54. 54. Video Authenticity TransparencyParticipation and Engagement
  55. 55. Geolocation & QR
  56. 56. Geolocation & QR Innovate
  57. 57. Geolocation & QR Innovate Ready to Face Future Challenges
  58. 58. Geolocation & QR Innovate Ready to Face Future Challenges Engage Youth
  59. 59. Put a Stamp on it & Mail it?
  60. 60. Thank YouAmber Hutchins, Ph.D. Dara Quackenbushamber.hutchins@trinity.edu dara@daraquackenbush.com@amberhutchins @dquack

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