1. THE FIVE HOTEL PARIS
By: Alexandra Humnicki, Floriane Brette,, Valentine Follin-
Arbelet

2. CURRENT IMAGE OF THE
HOTEL
 Lifestyle rooms- according to the five senses:
touch, smell, sight, taste, hearing
 Rooms are very well equipped with modern tv’s, glass desk
etc…
 Attractive website with bright colors, present on
twitter, Facebook, Google+ with links, and guest reviews

3. USING LIFESTYLE TO DEVELOP A
C O N T E N T S T R A T E G Y- AC T I O N P L A N
• Touching the Customer
• Creating reasons for the customer to interact
1 with the hotel
• Getting the Customer to ‘touch’ the hotel back
• Creating Incentives for the customer to post
2 articles, pictures, videos etc…
• To gain customer loyalty and increase
3 general interest around the web

4. 1. TOUCHING THE
CUSTOMER
Who?
 Everyone
 Any age, any color, any style
 Any likes, any preferences
 The will to participate

5. 1. TOUCHING THE
CUSTOMER
How? How?
 Linking the website to  Interactive Magazine on TV in
pinterest: rooms
• Guest can take ‘lifestyle’
• Guests are invited upon pictures with the tv
arrival to room (on tv) to
• Each room is equipped with
post pictures around the 5 different accessories
senses (shoes, hats, makeup etc…)
• 1/month- the best ‘taste’ • Pictures are uploaded into the
picture wins a free meal in interactive magazine
the hotel restaurant • Collection of articles of the
hotel included in the magazine

6. 1. TOUCHING THE
CUSTOMER
Curating
 A tab on their website with
curated articles from
professionals linked to the 5
senses:
• Taste: articles from Joel
Robuchon restaurant
• Smell: articles of new
perfume releases
• Hearing: articles linked to
concerts, operas etc..