MAXCLEAN can brand themselves and expand to the domestic segment in Bangladesh by developing a strong brand identity, creating a targeted marketing plan, offering a variety of services, investing in staff training, and building strong relationships with customers. These steps were recommended as part of MAXCLEAN's participation in the prestigious Business Competition of Bangladesh, Brandwitz 2015, organized by the Institute of Business Administration at the University of Dhaka.

1. LYLE
TEAM

2. CURRENT SCENARIO
BIG IDEA
IMPLEMENTATION
MONITORING
EVALUATION
FEASIBILITY

3. CURRENT
INSIGHT
INDUSTRY OVERVIEW
WORKING SCOPE

4. 01
02
03
Everybody needs cleaning
Mainly dependent on housemaids
Unexplored Sight of consumer

5. Expensive, waste of money
Household Prospect: NOT for us
Household Prospect: Maid can do everything
Not worthy
Confusion

7. Office
Commercial
Large & Small Industrial
Different Manpower Support
Service
Cockroach Control
Rodent Control
Termite Control
Carpet Cleaning
Floor Maintenance
Upholstery Cleaning
High Rise Curtain Glass Cleaning
Sterilization
Washrooms
Hygiene service

8. Working Scope

9. Working Scope
Status oriented people
Untapped market
Almost required in every home

10. IDEA
THE BRAND
BRAND CONVERSION
TG ANALYSIS

11. PERFECTION

12. PART OF YOUR IMAGE
REFLECTION
PERFECTION
RELIABLE & QUICK WHY NOT

14. DHAKA, CHITTAGONG ELITE RESIDENTIAL AREAS
CXO, MANAGERIAL POST
SELF ESTEEM
DEPENDENT ON BUA. SATISFACTION NOT UP TO THE MARK
ADAMS FAMILY

15. DHAKA, CHITTAGONG ELITE RESIDENTIAL AREAS
MORE THAN 30 EMPLOYEES, SERVICE BASED
SELF ESTEEM
OWN STUFF. NOT TRAINED. LOOKING FOR EFFICIENCY
CORPOS

16. BASE WORK
PRE-CAMPAIGN CHECK LIST
COMMUNICATION CONTENT

17. EMPLOYEE FROM BUA COMMUNITY
EXPERIENCED TRAINER & BUSINESS TEAM
PROMOTING THEIR STATUS FROM BUA TO HOUSEKEEPER
STRATEGIC PARTNERSHIP: ACCESSORIES

18. BASE WORK
PRE-CAMPAIGN CHECK LIST
COMMUNICATION CONTENT

19. PHYSICAL
PROCESS

20. BIB: Creating brand image
Cost Feasibility

21. Orange Color Accessories with LOGO
Creating Image

22. WEBSITE
INTEGRATED CHAT SERVICED WEBSITE
RESPONSIVE UI

24. CALL 6292 – MAXC, GET SERVICE
24x7 SERVICE

28. BASE WORK
PRE-CAMPAIGN CHECK LIST
COMMUNICATION CONTENT

29. PHASE 1: BRAND BUILDING
PHASE 2: CUSTOMER BUILDING
PHASE 3: EXTENDED CUSTOMER BASE

30. THE IDEA
Alarming people about cleaning
MAX CLEAN Initiative
LET’S MAKE A PERFECT BANGLADESH

31. REACH
TG: 1,2
Media: TVC,INTERNET,BROCHURE,PHYSICAL
IMPACT: Cleaning initiative
LET’S MAKE A PERFECT BANGLADESH

32. THE IDEA
Injecting About the CLEANINESS IS THE
PERFECTION
Self Awareness
BE
GET

33. NOTPERFECT
GET

34. REACH
TG: 1,2
Media: BILLBOARD,NEWSPAPER, SOCIAL MEDIA
IMPACT: Brand Image: Making you PERFECT
BE
GET

35. THE IDEA
Merchandising
Appreciation Note

36. REACH
TG: 2
Media: One to One, Mailing, SMS
IMPACT: Creating Brand Awareness
BE
GET

37. THE IDEA
Eid Ul Adha
Cleaning Street: CSR

38. REACH
TG: 1
Media: Physical
IMPACT: Creating Brand AwarenessBE
EID SPECIAL

39. PHASE 1: BRAND BUILDING
PHASE 2: CUSTOMER BUILDING
PHASE 3: EXTENDED CUSTOMER BASE

40. THE IDEA
Affiliation With GP STAR
To create Strong Liasion

41. REACH
TG: 1,2
Media: Physical
IMPACT: Driving to Involve

42. এবার ক্লিন হবব ম্যাক্লমম্াম্!
ক্লিক্লি স্টার গ্রাহকরা উিব াগ করুন ১০%* ক্লিস্কাউন্ট

43. THE IDEA
Portfolio Distribution
To create more RICH communication

44. REACH
TG: 1,2
Media: Brochure, Newspaper, Social Media, Email
IMPACT: Driving to Involve

45. THE IDEA
FREE TRIAL
To create more RICH communication

46. REACH
TG: 1
Media: Brochure, Newspaper, Social Media
IMPACT: Driving to Involve

47. PHASE 1: BRAND BUILDING
PHASE 2: CUSTOMER BUILDING
PHASE 3: EXTENDED CUSTOMER BASE

48. THE IDEA
LOYALTY CARD+ EXCLUSIVE PACKAGE
To create more RICH communication

49. REACH
TG: 1
Media: Brochure, Newspaper, Social Media
IMPACT: Creating The Loyalty

50. THE IDEA
Cooking & Life Hack Show
Part of a Lifestyle

51. REACH
TG: 1
Media: TV, Newspaper, Social Media
IMPACT: Engaging The TG

52. THE IDEA
Television AD focusing how we making people
smart
Objective: QUALITY of ORGANIZATION

53. REACH
TG: 1,2
Media: TV, Newspaper, Social Media
IMPACT: Engaging The TG

54. PHASE 1: BRAND BUILDING PHASE 2: CUSTOMER BUILDING PHASE 3: EXTENDED CUSTOMER BASE
CLEAN UP DHAKA
CLEANINESS IS PERFECT
MERCHANDISING
EID UL ADHA CLEANING
AFFILIATION
PORTFOLIO
FREE TRIAL
LOYALTY
LIFESTYLE
AMRA PERFECT

55. CAMPAIGNS
YEAR 1 YEAR 2
Q1 Q2 Q3 Q1 Q2 Q3
CLEAN UP DHAKA
CLEANINESS IS PERFECTION
MERCHANDISING
AFFILIATION
PORTFOLIO PROMO
FREE TRIAL
LOYALTY PACKAGE OFFER
LIFESTYLE
AMRA PERFECT

56. Risky Domestic Market Possible. Tapping Efficiently
Substitute: BUA Community Promoting Their Social Status
Clean Up Dhaka Administrative Problem Contingency Plan: Eid Ul Adha Cleaning
Free Trial Possible to Drive
Tough Affiliation Good Interest
Higher Marketing Cost Greater Return
+ -

57. Estimated Cost 7,96,57,600
Estimated Revenue 31,17,000
ROI 3.06
Forecasted Break Even Q3 of YEAR 5

59. CRITERIA EMPLOYEE TRAINING
METHOD INTERN
RESPONSIBILITY OUR
ACTION RE-TRAINING IF FAILS

60. CRITERIA PERFORMANCE,BEHAVIOR ISSUE
METHOD PHONE, WEBSITE
RESPONSIBILITY OUR
ACTION
SUE EMPLOYEE.
CHANGE EMPLOYEE.

61. CRITERIA CRIME ISSUE
METHOD DATABASE
RESPONSIBILITY OUR
ACTION
SUE EMPLOYEE.
CHANGE EMPLOYEE.

62. CRITERIA CLEANING ACCESORIES
METHOD OWN INVENTORY CHECK
RESPONSIBILITY OUR
ACTION
SUE EMPLOYEE.
CHANGE EMPLOYEE.

63. CRITERIA CLIENT’S ISSUE
METHOD EMPLOYEE
RESPONSIBILITY CLIENT
ACTION
SUE CLIENT.
TERMINATE CONTACT

64. CRITERIA CLIENT’S ISSUE
METHOD EMPLOYEE
RESPONSIBILITY CLIENT
ACTION
SUE CLIENT.
TERMINATE CONTACT

65. CRITERIA MARKETING
METHOD MONITORING TRP, RESPONSE, FEEDBACK
ACTION
ANALYSE THE FEEDBACK
EVALUATE PLAN
RE ADJUST THE CAMPAIGN

68. TRACK
REVENUE GROWTH
GROWTH FROM MEDIA
NEW CUSTOMER PROFILE

69. CHECK
CURRENT AWARENESS LEVEL
CONSUMER PERCEPTION
PRE & POST CAMPAIGN SCENARIO

71. Set Up Foundation: TRAINING STAFFS
Improving Customer Experience
Communication  CUSTOMERS

74. Externalization
Internalization
Blue uniformed Person
represents Clean
Warrior symbolises
seriousness
Family shows
Friendly things
Worthiness
Cleanliness
Perfection
Strong
Bold & Promising
Luxury Culture
Updated
Social
Bold & Perfect

75. DOMESTIC: From 800 SFT
PRICE: STARTS FROM BDT 600
1 CLEANER
ACCESSORIES
CORPORATE: 6000 SFT
PRICE: BDT 65000
2 CLEANER, 1 SUPERVISOR
ACCESSORIES