Two piece case for iPad

1. Alex MacLennan

2.  August Dice
 High School Student
 Limited Budget
 Likes Exceptional Products

3.  Wide variety of available cases
Sample A Sample B Sample C
Three examples of iPad Cases

4.  Retail cost <$20
 Unique in Appearance
 Target person preferred Sample B
 Sample B preferred for wood design
 Protects iPad from damage and liquids

5.  Ideas included:
1. Stand-up case
2. Crank to power charger
3. Book Style case

6.  Final case was made of two pieces
 Included wood design
 Target person did not like book style case

7.  Simplifying design to cut costs
 Use of interchangeable parts
 Lighten structure

8. • Made of driftwood to remain lightweight
• Picture frame style shape is sets it apart from others
• Made of two identical, simple to make parts to reduce cost
• Has built in notches carved into the case to allow for removal