The document discusses how events serve as offline social networks where people can meet new people, learn new content, and build communities around shared interests or causes. Attending events allows networking and discovering opportunities through other people. Successful entrepreneurs become experts in their industries and facilitate the talents of others through their networks and by hosting localized events that create positive externalities. The right networks are important for marshaling resources and enlisting support.

1. EVENTS AS OFFLINE SOCIAL NETWORKS
Ahmad Iqbal
Jan 30, 2014

2. “If you’re looking for an opportunity, you’re really
looking for people.
If you’re evaluating an opportunity, you’re really
evaluating people.
If you’re trying to marshal resources to go after an
opportunity, you’re really trying to enlist the support
and involvement of other people.”
- Reid Hoffman

3. 2 REASONS YOU ATTEND EVENTS
?

4. 1. MEET NEW PEOPLE / OPPORTUNITIES
2. LEARN / DISCOVER NEW CONTENT

5. ANY DIFFERENCE IN OUR MOTIVATION ON
FACEBOOK / TWITTER / LINKEDIN?

6. EVENTS:
OFFLINE SOCIAL NETWORKS

7. CONTENT CURATION
AS ENTREPRENEURS YOU MUST
BECOME INDUSTRY EXPERTS

8. OLD SCHOOL SWAG

9. FRENCH WRITER, ALEXIS DE TOCQUEVILLE, 1835:
NOTHING WAS AS DISTINCTIVE ABOUT AMERICA
AS ITS PEOPLE’S PROCLIVITY TO FORM
ASSOCIATIONS AROUND INTERESTS, CAUSES,
AND VALUES.

10. NETWORKING
COMMUNITY BUILDING
VS.

11. LOCALIZED INNOVATION
THROUGH FACILITATING THE
TALENTS OF OTHERS

12. + POSITIVE EXTERNALITIES

13. THE RIGHT NETWORKS

15. DOLLARS PER SHARE
Global
$4.15
$0.92
$1.85
$4.51
$3.13
$2.97
Canada

16. $0
Business/Finance/Sales
Networking/Assocs
Conferences/Seminars
Classes/Workshops
Food/Wine
Social Events/Mixers
Fundraising/Charity
Music/Concerts
DOLLARS PER SHARE
$15
$12
$9
$6
$3