1. ALBASSAMI’S JOB IS NOT
FEASIBLE WIHOUT I.T.
CHAPTER 11 MANAGING KNOWLEDGE
CASE PRESENTATION
Ahmet Can Aykut
1835917

2. AGENDA
Company Background
Solution of Business Problems
Financial Status Before and After SS
Case Study Questions
Conclusion

3. COMPANY BACKGROUND
 Transportation Market in KSA
 Location: KSA(Kingdom of Saudi Arabia)
 2,15 Million km2
 27,6 M population
 Estimated Size: ~540 Million $ US annually.
 >1 Million cars transported inside/outside KSA annually.
 Organization:International Group of Albassami
 Founder:Saeed Al-Bassami(Deputy Head of the Council of Saudi Chambers of
Commerce and Industry’s national transport committee)
 Founded in 1968
 Services[1]:
 Air Freight
 Sea Freight
 Door to door
 Domestic/International Courier
 Warehousing
 Professional Packing
 International Freight Forwarding

4. COMPANY BACKGROUND
 Organization:International Group of Albassami
 Daily Workload:
 >1.000 Shipping Contracts
 2.000-2.500 Bills of Lading(Konşimento)
 44 Branches(+30 [8])
 Fleet[6]: Largest Fleet in KSA
 1100 Large Trucks
 14 Small Car Carrier Trucks
 15 Medium Car Carier Trucks
 37 Large Car Carrier Trucks
 250 Trailer Express Trucks
 26 Mini Trucks
 38 (Two Vehicle)Car Carier Trucks
 +70 New Trucks(New deal) [7]

5. SOLUTION OF BUSINESS
PROBLEMS
 Business Challenge:
 Poor Asset Management
 No audits on Drivers
 No Freight Tracking
 Operational Reporting Errors
 Different Truck’s Availability Lists
 Discrepant Shipping Reports from Different Branches and Headquarters
 Competitors:
 United Technology for Trading
 Abdullah Hashem Company Ltd.
 Al Tala'a International Transportation Co. Limited
 Almajdouie Group LLC
 Management
 Encourage knowledge-sharing among branches and
Headquarters
 Increase use of data by managers
 Identify opportunity to use technology

6. SOLUTION OF BUSINESS
PROBLEMS
 Organization:(New Buss. Models)
 Redesign Business Processes
 Build new channels of information flow
 Train employes in use of the system
 Technology(New services)
 Deploy clustered Dell servers(Windows 2003) and over 270
clients(XP)
 Deploy a DBMS(using Sybase Adaptive Server) and Clients(Using
SQL Anywhere)
 Deploy SMS (Short Message Service) / POD(Point of Delivery)
Updating
 Tracking shipment & Customer Info
 Deploy a Web Page [9]
 Online tracking with Bill/Phone Number
 Rate Calculation

7. SOLUTION OF BUSINESS
PROBLEMS
 Information System:(Customer-Supplier Intimacy)
 Online Tracking
 SMS Tracking
 SMS on Delivery
 POD(Print On Demand) Updating
 Business Solution:(Competitive Advantage)
 Up-to-date Client Data, Maintenance and Vehicle Tracking
Info(Every 30 Minutes)(Electro. Data Interchange)
 Proper Budget Allocation
 Improved Investment and Operational Decisions(Improved
Decision Making)
 Better Audits on Drivers
 Proper performance monitoringAppraisalsLoyal Staff

8. FINANCIAL STATUS BEFORE AND AFTER SS IN DOLARS US[4,5]
2004(Bef. 2005( SS* 2006(Aft. 2007(Aft. Chang
DESCRIPTION
SS*) Integ.) SS*) SS*) e(%)
 Average Annual Benefit:$1.6M OPERATIONAL
INCOME/EXPENSES
1  Expensed Cost:$2.36M
140,167,680 143,028,245 146,772,821 145,305,093 2.6 Income
2 115,713,037 118,074,528 119,767,075 118,569,404 1.4 Expenditure
24,454,643 24,953,717 27,005,746 26,735,688 8.2
3
 Payback Period Years: 1.83 years Gross Income
ADMINISTRATIVE
4
EXPENSES
5  ROI:%107
2,427,039 2,476,570 2,477,987 2,453,207 0.1
General and
Administrative Expenses
Salaries of Members of
6 1,214,568 1,239,355 1,241,123 1,228,712 0.1 the Board of Directors
432,507
PERSONNEL TRAINING 442,002
441,334
HARDWARE 437,582
SOFTWARE 0.2 PROFIT
7 YEAR Fixed Assets
8 2,377,743 ($)
2,426,268 ($) 2,501,254 ($) 2,476,241($) 3.1 ($) Fees
Bank
9 2004
6,451,856 06,583,527 0 6,662,366 0 6,595,742 0 1.2 0
Total Expenses
BANKING INCOMES
2005 263,250 6722 1200000 365,019 376,457
10 18,002,786 18,370,190 20,343,380 20,139,946 10.7 Output Main Activity(3-9)
Foreign Currency
11 2006
17,850 263,250
18,214 0 18,755 0 18,567 0 3.0 2,364,819
Valuation Difference
12 903,183 921,615 1,000,278 990,275 8.5 Other Income
13 18,577
2007 18,956
263,250 0 20,887 0 20,678 0 10.2 Capital Gains
2,156,707
Net profit for the year
14 18,942,396 19,328,975 21,383,300 21,169,467 10.6 before Zakat
15

495,998Government Taxes assumed constant.
506,120 572,082 566,362 13.0 Zakat
Net profit after
16 18,446,398 18,822,855 20,811,217 20,603,105 10.6
Zakat(15-16)
*SS: Shipment System

9. CASE STUDY QUESTIONS
 What systems are described here? What valuable
information do they provide?
 Enterprise Systems
 Business Information Value Chain  Bills of Lading
 Revenue Monitoring
 Budget Control
 Shipment Orders  Performance
 Customer Info Monitoring
 Web Services  Branch Audit
 SMS  Driver Audit
Tracking  Appraisals
 POD
Updating  Shipment Schedules
 Customer  Shipment Capacity
Feedback  Shipment Orders
 Vehicle Tracking Info

10. CASE STUDY QUESTIONS
What value did the IT/IS investments add to
Albassami?
 Achieving strategic business objectives
 Operational excellence
 New products, services, and business models
 Customer and supplier intimacy
 Improved decision making
 Competitive advantage
 Any other questions?

11. CONCLUSION
 Indeed, Albassami’s job is feasible with the help of IT
Technology
 It would be very difficult for the Company to
integrate all Branches on a common platform
without IT Technology.

12. REFERENCES:
 [1] http://www.bassamicargo.com/services.php
 [2] http://www.transportrankings.com/nationwide-rankings-september-
2012.php
 [3]
http://www3.weforum.org/docs/WEF_RepoweringTransport_ProjectWhitePap
er_2011.pdf
 [4] http://www.albassami.com.sa/en/invistors_reports/2005a.pdf
 [5] http://www.albassami.com.sa/en/invistors_reports/2006a.pdf
 [6] http://www.albassami.com.sa/en/ostol.php
 [7] http://www.zahid.com/en/pressrelease/in-the-news/al-bassami-group-signs-
contract-with-zahid-tractor-for-70-trucks.html
 [8] http://www.arabnews.com/node/406822
 [9] http://www.bassamicargo.com/index.php