3. Visual
Telephone
How to play?
Groups of 3 or 4
Write a sentence on the top of paper then fold to hide it
pass it over to the person on your right
Draw a picture to describe the sentence, then fold to hide it
Reveal only the picture, then describe it by a sentence
ASPIRE TRAINING SOLUTIONS
20. ASPIRE TRAINING
Build Your
Interview Guide
Step 3
Identify Objectives
Brainstorm Questions
Organize Your Questions
Word Questions Strategically
Use Tangible Conversation Starters
Conrm Your Plans
Assign Roles
25. Step 1: Capture Your Learnings
ASPIRE
LEARNING
3
Transform your research into
"meaningful and actionable insights"
that will become
"the foundation of your design."
27. Step 1: Capture Your Learnings
ASPIRE
LEARNING
3
How to play?
Set Up a Space to Download
Download Your Learnings
Share Inspiring Stories
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28. Overview of Ideation Phase:
Synthesis
ASPIRE
LEARNING
3
What Shoule We Capture?
Personal details: who did you meet? (profession, age, location, etc)
Interesting stories: what’s the most memorable or surprising story they told
you?
Motivations: what did this participant care about the most? What motivates
him/her?
Barriers: what frustrated him/her?
Interactions: what was interesting about the way he/she interacted with
his/her environment?
Remaining Questions: what questions would you like to explore if you had
another conversation with this person?
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6.
29. Step 2: Search For Meaning
ASPIRE
LEARNING
3
How to play?
Cluster Related Information
Find Themes
Turn Themes into Insight Statements
Revisit Your Challenge
Refine Your Insight Statements
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46. ASPIRE
TRAINING
5
Step 1: Understand Your Target
One key to success is
finding the right balance
between where your
solutions fall on the 2x2
and the capacity of the
people implementing.
INNOVATION 2X2
48. ASPIRE
TRAINING
5
Step 2: Create an Action Plan
01 Make a Roadmap
03 Build Partnerships
02 Staff Your Project
04 Develop a Funding
Strategy
05 Create a Pitch
49. ASPIRE
TRAINING
5
Step 2: Create an Action Plan
01 Make a Roadmap
Assign responsibilities
Map Actions in 18 months Calendar
Identify Tracks & KPIs
Identify what would be a success/Failure
Assign Each phase champion
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5.
50. ASPIRE
TRAINING
5
Step 2: Create an Action Plan
02 Staff Your Project
determine who are the most essential members of your
team for the Implementation Phase.
Do you have the staff required to deliver new or
enhanced services? Do you need a special skill at this
point, perhaps a business designer, someone with
manufacturing expertise, a healthcare expert?
Do you need a project manager now?
Are there organizations that you now need to partner
with?
Implementation can take a long time, so think down the
road about who you’ll need now and who you’ll need
when you get to market.
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51. ASPIRE
TRAINING
5
Step 2: Create an Action Plan
03 Build Partnerships
Brainstorm around what your primary
partnership needs are.
Brainstorm around who you know already and
who you can reach out to in your greater
network.
start to set parameters around what you need
from your partners. Figure out when you’ll need
each one, how much you can reasonably ask of
them, and what kind of deadlines to set around
your ask.
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2.
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52. ASPIRE
TRAINING
5
Step 2: Create an Action Plan
04 Develop a Funding Strategy
Brainstorm about how you might fund your idea’s
launch.
Creating a Pitch will be very helpful in raising
money.
There are lots of ways to raise money outside of
traditional channels. Could a crowdfunding
platform like Kickstarter or Indiegogo make
sense for your idea?
If you’re planning to pay for everything by
selling a product or service, how many will you
need to produce beforehand?
When will you need to break even?
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53. ASPIRE
TRAINING
5
Step 2: Create an Action Plan
05 Create a Pitch
The first thing you’ll want to articulate is the essence of your
product, service, or experience. Offer context, the main thrust of
your idea, why it’s different, and any call to action you’re making.
Try to succinctly explain it in less than a minute.
You’ll want your pitch to be clear and unambiguous, so don’t get
bogged down in the details. Sell your idea by sharing how and
why it counts.
Next you’ll want to get that story into some kind of format. It
could be a pamphlet, a website, a book, or a presentation. You
may need more than one. You may need a graphic designer or
writer to help.
You’ll likely communicate differently with different audiences.
Make sure you that as you Create a Pitch you think about telling
stories of varying lengths and in varying degrees of detail. What
are the short, medium, and long versions of your pitch?
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