5. • Gender:
Refers to the socially constructed roles, behaviors,
activities, and attributes that a given society considers
appropriate for men and women.
Sex: refers to the biological and physiological
characteristics that define men and women
6. • The means of communication, as radio
and television, newspapers, and magazines,
that reach or influence people widely.
7.
8. world wide portrayal
• pre world war
• media broadcast a new propaganda that a housewife’s
• Post world war
• In 1939, media spread the idea of a modern woman,
happy and willing to get the right to build her own life.
• but after 60’s
• Feminists started to protest against unfair representation
of women in media
9. • Early years
• Women weren’t allowed to participate in mushairas or
talk shows
• But were allowed to write women’s magazine with limited
publication
• With a few exceptional cases
• Tehzeeb-niswan by Muhammadi begum
• Khatoon by Waheed jahan
• Ismat by Shamsum nisa begum
10. Shahida qazi
• Gold medalist in journalism
• Joined dawn
• Later joined PTV and became the first lady news editor
razia bhatti
• First women editor of English language herald
• And subsequently of Newsline
• Others include
Anis mirza
Zubieda mustafa
Shamin ikram ul haq
12. • Asma choudry
• Asma Chaidhary is a journalist , anchor
• She started her career as sub editor in Jang Group of
news papers.
• worked with Geo TV
• producer of popular talk show Capital Talk.
• anchored Geo News Program Parliament Cafeteria .
• She was awarded the Best Female Anchor, Current
Affairs, at the Pakistan Media Awards 2011.
13. • Asma sherazi is a journalist , political analyst
• Executive Vice President & Senior Anchorperson of BOL
Network.
• She worked with Geo TV .
• anchored Geo News Program Parliament Cafeteria .
Later Aasma Sherazi joined ARY
14. • Fatima Bhutto is a Pakistani Poet and writer .
• grand daughter of Zulfiqar Ali Bhutto.
• publications
• 8.50 a.m. 8 October 2005
• Whispers in the Desert
• A memoir, Songs of Blood and Sword
• The Shadow of the Crescent Moon,
15. • Newscaster, host of Samaa News Television channel .
• Started her career as a newscaster from PTV.
• She joined Dunya News in 2007
• In 2012 she joined Samaa TV.
• She is also hosting a show "30 Minutes".
16. • Politician , journalist and defense analyst.
• Central Information Secretary of Pakistan Tehreek-e-
Insaf .
• She is member of national assembly.
• She worked as the editor of the daily The Nation
newspaper.
• Chairperson of the Department of Defense and Strategic
Studies at the Quaid-i-Azam University, Islamabad.
17. • Zeenat aman bollywood legend
• Rekha bollywood legend
• Zeba bakhtiar lollywood legend
• Vivien liegh hollywood legend
• Lata mughashkar legendary singer
18.
19.
20. • Social media are computer generated tools that allow
people to create, share or exchange information, ideas,
and pictures/videos in virtual communities and networks.
21.
22. • 1.Common problems in print
media
• perception in this field generally is negative
• Male dominance
• Lack of family support
• Lack of self confidence
• Women can not bear political influence
• Employment on refrence rather than merit
• Late working hours
23.
24. Lack of self confidence
Lack of family support
Religious limits
Require boldness
Dependent
Lack of creativity
Harassement issues
Require field work
Dress codes
25.
26. • Still today gender inequality exists in Pakistan
• Every 1 in 20 reporters are women
• Women are trying to uplift their status
• Uks is a prominent platform for women who are fighting
for equality
• Tasneem ahmar is leading uks.
• Geena davis also campaigns for gender equality in
media.
27. • media representations are the way in which the
media portrays a particular group, communities,
experiences, ideas or topic for a particular
perspective
• We will consider stereotypes and countertypes
28. A fixed idea that people have about what someone or
something is like, especially an idea that is wrong
• there are different views about males and females
29. • Representations of men all across media is tend to focus
on the following
• Strength ( physical and intellectual)
• Power
• Independent (of, thought, action or finances)
• Logical
• Seen as the lone hero
30.
31. • Representations of women all across media tend to
highlight the following
• Beauty
• Sexual attractiveness
• Emotional
• Relationships (as opposed to independence)
• Little freedom of speech
• shopaholic
32. • Often passivity extends to victimhood
• Men are still represented as T.V drama characters up to 3
times more frequently than women.
• Also seen to take the role helper, or object, passive
rather than active
35. • Actual realization of the stereotypes
• Can become a cause for gender based violence (GBV)
• Many incidence have broken out in the recent years
• Child infanticide rates are higher than ever
• Female feticides rates are increasing
• Horrible acid attacks have come forth
36. • Countertypes are the positive stereotypes
• Focuses on positive elements of groups traditionally
represented as bad
37. • It is Today an inescapable part of people’s social settings.
• Media images have circumscribed women’s mind Body
and soul to serve the main goals
• The advertising is effecting the women in three ways…..
1. Body image
2. Sexuality
3. Consumer spending habits
39. • Women are being used as a decorative and entertaining
element
• Young female models are treated by advertisers as the
important components in the advertisements
• Bodily charm is used to promote ads concerning physical
fitness products, cosmetics
• Melodious voice make them more appreciable
40.
41. • Man has a strict character due to this he is authoritative
• Has deep voice
• In recent years representation of men in commercials is
lower than ever
• Women are being used as an instrument of trade
44. • More tolerant citizens
• Women coming forth to different platforms
• More indecency due to constant bombardment of
inappropriate representation of gender by media
• Human rights campaigners are vigorously demanding
equal human rights and gender rights
