Automating Google Workspace (GWS) & more with Apps Script
Stringcast Open
1. Ali Hamidi (@ahamidi)
Ash Bashir (@ashbashir)
SWdxb 2012
Sign up for beta access: stringcast.com
2.
3. Existing Pain Points
Twitter
All or nothing controls
Either totally public
Or completely private
Difficult to follow conversations
Limited support for media
Limited to 140 characters
Path
Closed network
Unable to post publicly
4. Stringcast is:
+ Strings + Media
Categories for Text
different Photos
streams Video
Voice Notes
Feature rich mobile blogging platform
Multi-media posts
Strings to categorise posts providing better privacy control
Stringcast: The reach of Twitter plus the richness of Path
6. Scoble Says…
“Google+ has beautiful photos and videos. Twitter?
Just page after page of mind-numbing 140 character
items.”
“What could Twitter do? … Let us add photos and
videos into each tweet and, even, let us do that
outside of the 140 character limit…”
“Google+ lets me publish a post to JUST A SINGLE
PERSON +or+ to a small group of people, or, even,
to a circle that has 5,000 members in it. Twitter has
no such way to do this.”
“What can Twitter do? Revamp lists… This is Twitter’s
weakest point…”
8. Revenue Streams
In-app purchase for Pro users ($1.99)
Pro app has built-in analytics visible to user
Transparent affiliate link injection
Replace product links with shortened affiliate links
Promoted posts
Similar to you know what
Paid suggestions for strings & search
Relevant suggested strings to follow based on search
term & list of strings user is following
Premium API giving automated access to analytics
Automated access for analytics for brands leading to
Business Intelligence
9. Costs vs Revenue Estimates (Monthly)
Time Daily Active Users Costs Revenue
Month 1 (June) 1,000 $6,500 $150
Month 2 10,000 $2,200 $650
Month 3 100,000 $1,200 $7,000
Month 6 500,000 $2,200 $32,000
Month 12 1,000,000 $15,000 $50,000
Costs
Legal/Admin
Hosting & Bandwidth
Creative/Design
For n>100,000 ARP(DA)U: $2.88 (Annual per user)
Funding requirement: $10,000
ARP(DA)U: Average Revenue Per (Daily Active) User (Annu
12. Q&A (part 1)
Go to market Strategy?
Create Minimal Viable Product
Get Beta users (Betalist/Twitter) testing via Testflight
Update app
Submit to App Store
Use Twitter to target Twitter users
Target geeks and early adopters
Use other social media
Iterate product based on user feedback
How will you cover costs?
By minimising costs
Bandwidth & Storage is cheap – Amazon Cloud Services
All marketing through social media
Use fancy compression algorithms to reduce file sizes (once
storage/bandwidth becomes an issue)
13. Q&A (part 2)
UI Info:
Three screens
Profile – user profile and settings
Feed/Posts – Consolidated feed posts posted on strings I’m following.
Segment controller {consolidated, strings, posts}
Post button – select from list and post
Pull to refresh
Start upload process immediately after taking photo or video (while
typing caption)
Process:
Users download app
Create profile
Create strings
Specify privacy setting for strings {private: must approve follow
requests, public: anyone can follow string}
Create for example, Family, Friends, Close buddies, Professional,
Football
14. Q&A (part 2)
Invite friends to follow
Friends sign up to Stringcast and automatically have
strings followed populated (based on invite)
String Examples
Lady Gaga
Close Friends
Music Fans
Fashion Fans
How is your app different to Whatsapp? *
Please leave the room.
Hinweis der Redaktion
Shorter version of presentation presented at http://dubai.startupweekend.org/ 2012 with 2 minute time limit to present, with 1 min Q&A.
http://www.gfktechtalk.com/wp-content/uploads/2011/06/Information-overload.jpgThanks for image to: http://www.gfktechtalk.com/