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“La rica, buena
                  y barata comida
                       rápida
                  disponible para
                       todos.”
Alejandro Garza
Another fast
                                              food alternative:
                                                 (shift from
                                              empanadas, hot-
                                                    dogs,
                Freshness: hot                  sandwiches,
               tortillas, pico de             hamburgers, etc.)                   Cheap (price
              gallo, fresh salsas,                                              value): product
                  lettuce, no                                                   ranging the 800-
               artificial flavors                                                  1000 pesos.
                   or colors.




                                                                                                       Quantity
Opportunity for
                                                                                                      advantage
   Mexican
                                                                                                      (abundant
 companies to
                                                                                                    value): larger
  export their
                                                                                                   products in size
   products.
                                                Value                                                and weight.

                                              Proposition



                                                                                          Healthy (quality
     Increase market
                                                                                               value):
       share for key
                                                                                           implementing
       partners (ex.
                                                                                          corn tortilla (less
          Tortilla
                                                                                           fat than bread
        companies)
                                                                                            and dough)



                                                                    Variety: the
                                                                  product can be
                               Time advantage:
                                                                   served with a
                               5-10 minute wait
                                                                  wide variety of
                                                                       stews
-mentors
                     -suppliers


     -production
-customer relationship



                       -price
                      -quality
                    -uniqueness


 -personal assitance
 -automated service



                   -mass market
                  -local mini sotres


   -worth of mouth
        -stores
     -sales people

                    -ingredients
                   -rent/salaries
                    -permissions


-fixed pricing (list and
  volume dependent)
Problem Interview
I realized 2 surveys within students
      and staff members of UC

 1.   ¿Te gusta la comida mexicana?
    Sí, No, No he probado, ¿Cuál?
2. ¿Qué buscas en la comida rápida?
Precio, Calidad, Saludable, Cantidad,
                 Otro
Results
                  
Everyone said they like Mexican food
specifically tacos.
                    Other
                     3%




                                       Price
                                       30%
        Quiantity                              Price
          30%                                  Quiality
                                               Healthy
                                               Quiantity
                                               Other

            Healthy
             10%            Quiality
                             27%
Canvas Change
            
Key Activities
• Focus on product quality/quantity
• Sell to students/young people

Value Propositions
• Focus also on quantity offered
• Add value to quality

Customer Segments
• Segmented
• Young people
MVP


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ppt how to build a startup

  • 1. “La rica, buena y barata comida rápida disponible para todos.” Alejandro Garza
  • 2. Another fast food alternative: (shift from empanadas, hot- dogs, Freshness: hot sandwiches, tortillas, pico de hamburgers, etc.) Cheap (price gallo, fresh salsas, value): product lettuce, no ranging the 800- artificial flavors 1000 pesos. or colors. Quantity Opportunity for advantage Mexican (abundant companies to value): larger export their products in size products. Value and weight. Proposition Healthy (quality Increase market value): share for key implementing partners (ex. corn tortilla (less Tortilla fat than bread companies) and dough) Variety: the product can be Time advantage: served with a 5-10 minute wait wide variety of stews
  • 3. -mentors -suppliers -production -customer relationship -price -quality -uniqueness -personal assitance -automated service -mass market -local mini sotres -worth of mouth -stores -sales people -ingredients -rent/salaries -permissions -fixed pricing (list and volume dependent)
  • 4. Problem Interview I realized 2 surveys within students and staff members of UC 1. ¿Te gusta la comida mexicana? Sí, No, No he probado, ¿Cuál? 2. ¿Qué buscas en la comida rápida? Precio, Calidad, Saludable, Cantidad, Otro
  • 5. Results  Everyone said they like Mexican food specifically tacos. Other 3% Price 30% Quiantity Price 30% Quiality Healthy Quiantity Other Healthy 10% Quiality 27%
  • 6. Canvas Change  Key Activities • Focus on product quality/quantity • Sell to students/young people Value Propositions • Focus also on quantity offered • Add value to quality Customer Segments • Segmented • Young people

Hinweis der Redaktion

  1. Your introductory or title slide should convey the overall “feeling” and focus of your presentation. For instance, I typically present about small-business trends, new business ideas, growth opportunities or other positive trends. In this sample presentation, I’m talking about new business ideas, so I used a sun graphic in this slide template to convey a positive feeling. Personalize this slide template with your company’s logo. To add a logo to all slides, place it on the Slide Master. To access the Slide Master, on the Themes tab of the Ribbon, click Edit Master and then click Slide Master.Disclaimer: You understand that Microsoft does not endorse or control the content provided in the following presentation. Microsoft provides this content to you for informational purposes only; it is not intended to be relied upon as business or financial advice. Microsoft does not guarantee or otherwise warrant the accuracy or validity of this information and encourages you to consult with a business or financial professional as appropriate.RIEVA LESONSKY Founder and President, GrowBiz Media RievaLesonsky is founder and president of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. A nationally known speaker and authority on entrepreneurship, Lesonsky has been covering America’s entrepreneurs for nearly 30 years. Before co-founding GrowBiz Media, Lesonsky was Editorial Director of Entrepreneur Magazine.
  2. I like to speak spontaneously, so I use PowerPoint as an outline to keep me on track. It’s best to keep your PowerPoint text brief, simply reinforcing key points you will talk about at more length. You can use this slide template to convey a series of steps or related points in a short format.
  3. A plain old bulleted list can get boring, so use graphics to liven it up. An image that conveys what you’re saying in visual format (like this diagram) can reinforce your ideas in the audience’s mind.
  4. I like to use an off-balance layout to keep things from getting too symmetrical. Customize this slide template graphics of your choice, including photos, clip art, your logo or illustrations. Good photos really help cement an idea in the audience’s mind. This slide is animated to display an appropriate image as you introduce each business type.
  5. I often use color and graphics to add excitement to a presentation. Just because it’s about business doesn’t mean it has to be staid—you need movement, energy and color, as in this slide template. Use this slide template to illustrate relationships or processes. In this slide, I used it to show how demographic trends create a new consumer group and what products that group purchases. You could also use it to illustrate your sales cycle or relationships among departments in your company.
  6. Insert a chart in this slide template to illustrate your topic visually, then use bullets or color to call out key findings or points from your chart in a brief format.