Babylon IoT 2030

Babylon IoT 2030
A Personal Design Thinking Visual Journey from Thesis to Business

From a Thesis to a Book: Prototyping Creative Collaborations at Work!
2007/08 20172007 2009 2011 2015
Workplace
Teambuilding
@Work
Extreme
Collaboration
@Work
Creative
Workshop
@Formula 1
Design
Thinking
@Work
Engineering
Management
@Thesis
Design
Golfing
@Book
X10 Challenge
Vision 2030
Babylon IoT

Master of Science
in Engineering Management
Thesis: Managing Team Excellence
by Six Sigma through DMAIC model
Introduction of MSc Thesis
Unconscious
Incompetence
Conscious
Incompetence
Conscious
Competence
Unconscious
Competence
Shared
Competence
Graduation Ceremony

Workplace Teambuilding
for High Performance
Augusto Tomas, Düsseldorf, August 2007

Outdoor vs. Workplace, Company Teambuilding
Outdoor is Fun’n’Sun,
but outdoor effects impact less
than the Workplace teambuilding.

Agenda
”Workplace Teambuilding for High Performance”
▪ Briefing: Outdoor vs. Workplace, Company Teambuilding
▪ Day 1/Mo (1h) Knowing your Team.....- Belbin Team roles assessment
▪ Day 2/Tu (1h) Starting your Team…- Bull’s Eye Positive-Bombardment
▪ Day 3/We (1h) Supporting your Team….……...…..- Coaching&Feedback
▪ Day 4/Th (1h) Engaging your Team………..- Subarctic Survival Situation
▪ Day 5/Fr (1h) “Moment of Truth” of your Team….- Presenting to Win
▪ “On the Way to Marriage” vs. Workplace Teambuilding Hi-Performance
▪ Feedback
▪ Certificate

▪ Goal: Each Team member has more qualities than what you can see!
▪ Task: Belbin Team member roles assessment and discussion.
▪ Ref.: BELBIN ( www.belbin.com ) and IEDC ( www.iedc.si ).
Day 1/Mo (1h) Knowing your Team
– Belbin Team roles assessment

▪ Goal: Creating a Positive Team Environment (“Ice Breakers”).
▪ Task: “Round-Table” to give 5 positive compliments to each Team member.
▪ Ref.: Prof. Donald Nightingale ( videolectures.net/iedcgmp_nightingale_interview/ ).
Day 2/Tu (1h) Starting your Team
– Bull’s Eye Positive-Bombardment
Being Positive
is the KEY…
Being Negative
is Pointless…

▪ Goal: Understanding your Boss, your Team members and your Customers.
▪ Task: Role-Play: Helper(coach)&Seeker(manager)&Observer(feedback).
▪ Ref.: Prof. Donald Nightingale ( videolectures.net/iedcgmp_nightingale_stle/ ).
Day 3/We (1h) Supporting your Team
– Coaching&Feedback
Coaching is the bridge
to support your Success!
Give feedback as often as
necessary, but do it wisely!
…Reflect!... and call to your
Parents to say THANK YOU!
Use your own skills as a
Father/Mother at the Office…

▪ Goal: The Team’s total score is better than the members’ sum-up score.
▪ Task: Rank order 15 salvaged items by survival importance.
▪ Ref.: Human Synergistics ( www.humansynergistics.com ).
Day 4/Th (1h) Engaging your Team
– Subarctic Survival Situation
Teambuilding Simulations!
Scramble for the Arctic (FT.com)

▪ Goal: Sharing the feedback of this training by getting the moment “A-ha!”.
▪ Task: Presentation using Story Board, Open Gambit, USP, WIIFY, Point B.
▪ Ref.: Jerry Weissman (www.powerltd.com) and IEDC (www.iedc.si).
Day 5/Fr (1h) “Moment of Truth” of your Team
– Presenting to Win
GRAB
the attention…
… and DEPOSIT
at Point B.
…NAVIGATE through
the presentation…

“On the Way
to Marriage”
Workplace
Teambuilding Hi-Perf
First Day Starting your Team
Friendship Knowing your Team
Valentine’s Day Supporting your Team
Engagement Engaging your Team
Wedding “Moment of Truth” of your Team
But, like in any Marriage,
Workplace Teambuilding
for High-Performance
does not stop here!!!
It is to be continued…
“On the Way to Marriage” vs. Workplace Teambuilding

Think Positive, All Hands,
and let’s rollover your Team like a Snowball!!!

Learnings and Findings
Workplace Teambuilding for High Performance

Results Contents
▪ Briefing: Assumptions vs. Achieved
▪ Day 1/Mo (1h) Knowing your Team.....- Belbin Team roles assessment
▪ Day 2/Tu (1h) Starting your Team…- Bull’s Eye Positive-Bombardment
▪ Day 3/We (1h) Supporting your Team….……...…..- Coaching&Feedback
▪ Day 4/Th (1h) Engaging your Team………..- Subarctic Survival Situation
▪ Day 5/Fr (1h) “Moment of Truth” of your Team….- Presenting to Win
▪ Wrap-Up
▪ Feedback

▪ Assumptions
▪ Help the trainer in his goal to grow as a manager.
▪ Maybe learning something new, but not priority.
▪ Hoping that will be not seen as a new Cult ☺.
▪ Achieved
▪ It was enjoyable.
▪ The team is stronger connected and more confortable to each other.
▪ The work requests to help/assist increased between the team.
Assumptions vs. Achieved

Day 1/20.08.07 (14h-15h) Knowing your Team
▪ Story of the day:
▪ This training was conducted on the workplace area of the participants.
▪ The start began a little chaotic with interruptions due to the daily work.
▪ But, minute by minute the team composed together.
▪ Feedback:
▪ The participants learned new perspectives from their team members that were not known.
▪ It was an interesting first day that met the expectations.
▪ Keeping the motivation “in fire” to start the next day.
▪ To be improved:
▪ A better way to make more cleared the new perspectives/profiles of each team member, throughout
the training.

Day 1/20.08.07 (14h-15h) Knowing your Team
Nelson
Michael
Ralph
Daisy
Alain
Bob
1st Choice

Day 2/21.08.07 (14h-15h) Starting your Team
– Bull’s Eye Positive-Bombardment
▪ Michael and Alain were coming to the training discussing “who has the reason” about the
meaning of “gratinée” on cooking food.
▪ All the group was shocked with the spontaneously negative environment that they were creating
for this day.
▪ The Trainer had to interrupt them and start the brief of Day2.
▪ Michael was not on the mood anymore to continue, but was convinced to give a chance to the
team and calm down.
▪ The team start with the Bull’s Eye game, and because of the team dynamics created by the game,
Michael began to participate on the game.
▪ At the end of this “Ice Breaker” game, Michael and Alain were again speaking very friendly to each
other.
▪ Feedback:
▪ Bob missed a final Wrap-Up.
▪ Ralph said that is was a good exercise when you don’t know each other.
▪ Bob and Michael said that this exercise would make better sense at the end of all the training.
▪ Improvements:
▪ A Learning Journal will be implemented on the next trainings.
▪ The Learning Journal will push each day to have a natural Wrap-Up,
and will push the participants to be more open to the learning process.

Day 3/22.08.07 (14h-15h) Supporting your Team
– Coaching & Feedback
▪ Bob received an urgent task that should be ready for tomorrow morning, minutes before the
starting of the today session. The task was a technical PowerPoint presentation that demanded an
intensive back-office work.
▪ Bob was in stress and decided to not participate.
▪ The Trainer convinced Bob to give a chance to the team, and that the team will help him
afterwards on his task.
▪ On this role-play Helper vs. Seeker, Bob (Seeker) present his new task problem to Alain (Helper).
▪ Alain by following the Helper guidelines pushed Bob to think for other ways about his new task.
▪ The outcome was excellent for Bob.
▪ Before, Bob was expecting to finish his work task only tomorrow morning, just minutes before of
the customer meeting!.
▪ With this game, Bob found a way to improve the process of his new task and finish it at 19h00.
▪ Feedback:
▪ It was considered as the best enjoyable day!
▪ For this day, two groups were created, and a final Wrap-Up was missed to share the experiences
between all.
▪ Improvements:

Day 4/23.08.07 (14h-15h) Engaging your Team
▪ Michael started the team discussion on the worst possible way. Michael opened the discussion by
being over-dominant and imposing the “voting system”.
▪ Fortunately, when rating the 2nd item the team forced Michael to start to analyze the situation
and weighting the different options of the team members.
▪ The team tried to apply all the experiences of the previous days.
▪ The team finished the discussion on time!
▪ The team result was 60% better than the individual team member best result (Michael).
▪ Feedback:
▪ Everyone was impressed by the difference of the results made by the team and the ones made
individually.
▪ Watching the DVD “Subarctic Survival Situation” was important to give credibility and an extra
interest to the game.
▪ Improvements:

Day 4/23.08.07 (14h-15h) Engaging your Team
Scoring Grid
Team Results
(best score = 0)
A Average Individual Score 45,5
B Team Score 16
C
Gain (Loss) Score
(A-B)
29,5
D
Percent change
(C/A*100)
64,8%
E Best Individual Score 34
F Number of Members Better than Team 0

Day 5/24.08.07 (11h-12h) Moment of Truth of your Team
▪ It was the most stressed day!
▪ On the day before, the Trainer tried to motivate the team members for this day.
▪ It was asked to the team to think about a presentation to be creative and memorable using the
techniques and forms of the book “Presenting to win, the Art of telling a story” by Jerry Weissman.
▪ At 9h00 Daisy approached the Trainer that she didn’t want to participated, and that she will send an
email with the training feedback.
▪ Trainer motivate Daisy to relax, no stress. If she didn’t want to Present her point of view, at least she
could share her feedback.
▪ Michael and Alain called the Trainer to post-pone this day to next Monday, to have sometime to think
about it on the weekend.
▪ Afterwards, Daisy went to speak to Michael and Alain to press even more the Trainer to post-pone the
Day5 to Monday.
▪ Immediately after Daisy, Bob went, also, to speak with Michael and Alain that they could not give up,
and they have to show up.
▪ The Bob action to recall the group to participate was made voluntarily without the Trainer
request/interference!
▪ Finally all come up well, and everyone enjoyed the day!
▪ Feedback:
▪ The game to rate the presentation of each team member according to some rules was very well
accepted.
▪ Improvements:
▪ The Learning Journal will be the basis for preparing the presentation of Day5.
▪ The Day5 was reconstructed to be a flow of activities that are to built on the top of each other.
▪ The first activity would be to review the learning journal and to be finished with the Presentation.

Day 5/24.08.07 (11h-12h) Moment of Truth of your Team
Theme of Presentation: Feedback of the training
Evaluation by the Team to each individual Member Presentation
Team
Opening
Gambit
Unique
Selling
Proposition
Point B Agenda
Road Map
Opportunities
Road Map
Leverage
Summary Point B
What is the
message that you
understood?
Did you
believed in the
Speaker?
What action the
Speaker request
to do?
Nelson 100% 100% 100% 25% - - 100% 100%
“Subarctic” kind of
games to be
repeated
Yes
1 time a week.
All time.
Practice, practice
and practice
Bob 100% 100% 75% 50% - - 50% 100%
Remember the
training
Emotive
Remember the
training
Daisy 0% 100% 75% 100% - - 50% 100%
Attitude.
Be Positive.
Sincere
Good Attitude.
Be Positive.
Alain 75% 100% 100% 100% - - 0% 100%
TeamWork.
Improvement.
“the end was
good!”
TeamWork.
Improvement.
Michael 100% 75% 75% 25% - - 100% 75%
Individual Profiles.
Improvement.
Sense of Team
Ok
Feeling the
Profiles of Day1
throughout all the
training
Ralph - - - - - - - - - - -

Wrap-Up
▪ Certificate Delivery
▪ The Certificate was a enjoyable way to finish this training.
▪ The Certificate idea came from Bob on Day1.
▪ “Stories of the Day”
▪ All the stories around of this training were the most valuable lessons for the
trainer.
▪ Nevertheless, improvements were made to try to not repeat those stories, but
hopefully different kind of stories will appear☺.
▪ Last but not the least…
▪ The team is ready to share their experiences to other work colleagues.
▪ The team is better connected and ready to improve their synergies.

December 2005 30December 2005
Wireless Evolution 30
Thank You for Your Attention!

32 /
Extreme Collaboration
to Get Things Done
Augusto Tomas, Lisbon, Q4/2009

33
From T-Teams To X-Teams
Individual
Team
Task
Connectivity
Activity
X-Team
Extreme Collaboration
Action-Centred Leadership model
(Royal Military Academy/UK, John Adair)
X-Teams Distributed Leadership model
(MIT Sloan/USA, Prof.Ancona)

34
Agenda
Extreme Collaboration, to Get Things Done
▪ Framework
▪ Individual > Connectivity
▪ How-To (Symptoms; Troubleshooting; Emergency)
▪ Know-How (Implementation; Operations; Performance)
▪ Top-Notch (Emil/Call Processing; EosFlex/KPI; HIT/Macro Programming)
▪ Team > X-Team
▪ Teambuild ( www.humansynergistics.com )
▪ Teamspace ( www.teamspace.com )
▪ X-Teams ( www.x-teams.com )
▪ Task > Activity
▪ GCC TMN Tickets
▪ RU10 TMN Projects
▪ RU20 TMN Trials
▪ Summary
▪ Appendix
▪ Personal Experience (CV highlights of Augusto Tomas)

35
Framework
Extreme Collaboration, to Get Things Done
Team X-team
Individual Execution
Exploration
October 2009
Exploitation
November 2009
Exportation
December 2009
Team X-team
Team X-teamTeam X-team
Task Activity
Individual Connectivity
Team X-Team
Exploration
October 2009
Exploitation
November 2009
Exportation
December 2009
Exploration
October 2009
Exploitation
November 2009
How-To Know-How Top-Notch
TeamBuild TeamSpace X-Teams
GCC TMN RU10 TMN RU20 TMN
tickets projects trials

36
Framework
Individual > Connectivity
Team X-team
Exploration
October 2009
Exploitation
November 2009
Exportation
December 2009
Team X-team
Team X-teamTeam X-team
Task Activity
Team X-Team
Exploration
October 2009
Exploitation
November 2009
Exportation
December 2009
Exploration
October 2009
Exploitation
November 2009

37
How-To
WCDMA Nokia RNC&FlexiBTS
Symptoms
TN-38 (rnclogcol)
OMS LogViewer (syslog)
HIT/RNW_database macro
HIT/Fishing&DMX macro
RNC TANG alarms-excel
RNC Doctor healthcheck
WBTS Snapshot
WBTS DirectAccessTool
KPI EosFlex Reporting Suite
Workflow Tools
RASTOOL access to Netact
RESOLVE case handler
BU-TS ftp server
PRONTO viewer R&D
Troubleshooting
RNC board diagnostics/restart
RNC disk mirroring
RNC backup procedures
WBTS COCO re-attach
WBTS restart levels
WBTS FTM diagnosis
OMS ghost alarms
OMS NW3iAdapter restart
OMS fshascli restart
Technical Documentation
NED
Technical Notes
SW Change Notes
Training Materials
Emergency – 4 hours
RASTOOL to Netact
• TANG/RNC alarms fetching
• TN-38 symptoms collection
• HIT/RNW database macro
• WBTS Snapshot
ESCALATION to BU-TS
• RNC board diagnostics
• RNC somafi recovery
• RNC boot restart
Support Websites
NOLS – Documentation Center
Inside – RA Technical Support
ShareNet-IMS Product Support
iSOURCE – NSN SW Portal

38
Know-How
Operations
Netact Tools
Netact TopView
Netact SW Manager
Netact License Manager
Netact CM/Operations Manager
Main Actions
RNC OMU/OMS SW upgrade
WBTS SW upgrade
RNC Interfaces troubleshooting
WBTS Interfaces troubleshooting
Performance
Analyzer Tools
Reporting Suite/Plan Editor
RNC EMIL/WBTS Log Analyzer
Nethawk/Wireshark Prot. Analyzer
TEMS/QXDM Ue Analyzer
Main Actions
KPI Degradation
SW Validation
Parameters Optimization
Features Accepting
Implementation
Local Tools
RNCApplication Launcher
WBTS Site Manager
OMLITE
HIT/TANG
Main Actions
RNC commissioning
RNC expansion
WBTS commissioning
WBTS expansion

39
Top-Notch
EMIL tool Layer3 Analyzer
Call Processing Analysis
Radio parameters
HIT tool macro Programming
Customized Symptoms
Service Terminal Commands
EosFlex tool Reporting Suite
Customized KPI reports
KPIs and Counters

40
Framework
Team > X-Team
Task Projects
Team X-team
Exploration
October 2009
Exploitation
November 2009
Exportation
December 2009
Task Projects
Team X-team
Task Projects
Team X-team
Task Projects
Team X-team
Task Activity
Team X-Team
Exploration
October 2009
Exploitation
November 2009
Exportation
December 2009
Exploration
October 2009
Exploitation
November 2009

41
TeamBuild
www.humansynergistics.com
BELBIN TEAM ROLES
Individual profiles
BULL’S EYE
Positive Bombardment
SUBARCTIC SURVIVAL SITUATION
Team Game with Video support

42
TeamSpace
www.teamspace.com

44
Framework
Task > Activity
Task Projects
Team X-team
Exploration
October 2009
Exploitation
November 2009
Exportation
December 2009
Task Projects
Team X-team
Task Projects
Team X-team
Task Projects
Team X-team
Task Activity
Team X-Team
Exploration
October 2009
Exploitation
November 2009
Exportation
December 2009
Exploration
October 2009
Exploitation
November 2009

45
GCC TMN tickets
Task vs. Exploration phase (Reflecting the Past)
Meeting the customer&tier1 teams in first person
Putting Symptoms procedures in place (ready to go)
Immediatly applying practices of GCC Support

46
RU10 TMN projects
Task vs. Exploitation phase (Enabling the Present)
Relationships with tier2 teams: GNOC,GNIC,NPO
Hands-on on equipment: learning by doing
Understanding the strengths of different kinds of tools

47
RU20 TMN trial
Task vs. Exportation phase (Forwarding the Future)
Establishing direct links with BU-TS tier3 teams
Opportunity to get ‘Gold’ knowledge from Trial failures
Getting access to high-level troubleshooting tools

48
Summary
Connectivity X-Team ActivityExtreme Collaboration

49
Personal Experience
CV highlights of Augusto Tomas
Countries & Customers
as Mobile Radio Engineer:
Portugal TMN
Spain Telefonica,Orange
Germany T-Mobile, Vodafone
Luxembourg LUXGSM
Georgia Magitel
Russia MTC
Qatar Qtel
Saudi Arabia STC/Aljawal
Mozambique Vodacom MZ
South Africa Vodacom SA
USA AT&T/Cingular
Academic Education
Vienna University of Technology/Austria
MSc Engineering Management
Thesis:Managing Team Excellence by Six Sigma
Executive Education
MIT Sloan School of Management/USA
Exec Certificate in Management & Leadership
Certificate in Managing Technical Professionals
Professional Membership
American Society of Quality
Senior Member
Group of International Team Excellence Award
NSN Portugal – Projects from 01/08/2008 to 01/08/2009
Job role: RAN Technical Manager & Team Leader
Project 1 – RAN Swap from Siemens to Nokia
Project 2 – RAN Upgrade from RAS06 to RU10/RNC2600
Developing a Local Junior Team supported by Product Line
Developing a new Team Leader for the local NSN team
Converting Siemens Specialists into Nokia Specialists
Converting Nokia RNC450 Specialists into Nokia RNC2600 Experts
Enabling relationships between Local and Product Line teams
Enabling relationships between Local and Customer teams
augusto.tomas@gmail.com
Augusto Tomas

Inspirational Collaborative Teams
(TV-series)

Imagination
Creativity
Innovation
using the metaphor of Formula 1!
The Creative Spirit – Workshop
12th September 2011 - Full Moon
EM fan club - TU Wien alumni club
Williams F1 Conference Centre - United Kingdom

Imagination, Creativity and Innovation…
based on book 'The Design of Business' by Prof. Roger Martin
Creativity
Innovation
Imagination

… using the metaphor of Formula 1!
inspired on book 'Performance at the Limit' by Prof. Mark Jenkins
Public interviews with Technical Director
Ross Brawn
“Innovation is pivotal in Formula 1 and that’s
what appealed to me about this challenge,
which combines many of my passions:
competition, the desire to be the best and, of
course, engineering innovation.
But more than that, it's about people and
working together to bring the best out in one
another, supporting each other through the
highs and the lows.”
“I've known Adrian Newey a very long time and
I'm a huge admirer of his work.
He works completely differently to how I do.
Adrian is much more hands-on and is actually
coming up with the stuff himself.
I'm not on a drawing board any more.
My approach is more about harnessing
engineers and helping them understand what
they need to do and try to manage the
situation.”
Adrian Newey
“I do enjoy regulation changes such as those
we had last year. They allow you to sit back
with the clean sheet of paper and from first
principles try to work out the best solutions to
those regulations. I try to absorb a particular
problem in me, as I look at the results, listen to
the drivers and the problem look at the
computer. If that’s stored in my subconscious, I
come in the days following with a sudden idea.”
“Ross Brawn is obviously a gifted engineer, but
from what I hear he takes a fairly managerial
approach to the job of technical director,
whereas my interest and strength has never
been management.
What I love and what gets me up is design, in
the broadest sense of the word – I don’t just
mean mechanical design, but aerodynamics,
the overall performance package of the car.
So I like being hands-on, yes.”
Gordon Murray
“Formula 1 was an amazing place to be an
engineer in the ’70s. That was what I loved
about it. You could have an idea in the bath, go
to work the next morning and draw the bits,
make them the next day, test them the day
after, and then race that weekend and go a
second per lap quicker. Now you have 200
aerodynamicists working 240 days a year to go
half a second quicker.”
Car&Driver: That brings us to the BT46B,
which used a fan to increase downforce and
won a single race before being withdrawn?
Gordon Murray: There was nothing in the
rules in ’78 to say that you couldn’t have a
sucker car as long as the primary function of
the fan was cooling the car. I even got a letter
saying the car was legal and we could run it
until the end of the season, and then they’d
change the “primary function” rule.
Ross Brawn, BGP1 - F1 2009 winner Adrian Newey, RB6 - F1 2010 winnerGordon Murray, BT46B - F1 1978 winner
CreativityInnovation Imagination

Formula 1 – The Creative Spirit – Workshop
Imagination, Creativity and Innovation, using the metaphor of Formula 1!
▪ 08h00-08h30 Registration (coffee&cookies)
▪ 08h30-09h30 Tour of the Williams F1 Grand Prix Collection
▪ 09h30-11h00 Imagination Workshop
▪ 11h00-11h30 Coffee Break
▪ 11h30-13h00 Creativity Workshop
▪ 13h00-14h00 Buffet Lunch
▪ 14h00-15h30 Innovation Workshop
▪ 15h30-17h30 FW22 F1 Simulator experience
▪ 17h30-18h00 Williams F1 Gift Shop

F1 Museum
Tour
Monza
Room
Workshop
F1 FW22
Simulator
After-Hours
Networking
”Driving through the Agenda…”

Tour of the Williams F1 Grand Prix Collection
“While we’re awake, we share one universe, but in sleep we each turn away
to a world of our own” (Heraclitus (c.535 BC - 475 BC), Greek philosopher)
The Williams F1 Conference Centre is the home of the Williams Grand Prix Collection, the largest
private collection of Formula One cars in the world charting the history of the Williams team.

Imagination Workshop
“Those who approach life like a child playing a game, moving and pushing
pieces, possess the power of kings.” (Heraclitus)
Yoga Nidra
“Higher Self”
Abstract Painting
“Inner Self”
Paperplane Challenge
“Authentic Self”
Power
Tools
Warm-Up test – Chakras – 7 energy levels
www.chakratest.org

Creativity Workshop
“Expect the unexpected, or you won’t find it.” (Heraclitus)
Scalextric Car Pro-Performance
Warm-Up & Testing
Scalextric Car Pro-Performance
Set-Up & Tuning
Live-Withs (Michael L. Ray)
Ball of Whacks (Roger Oech)
Power
Tools
Live-Withs
“Silicon Valley”
Warm-Up test – Enneagram – 9 network types
www.enneagraminstitute.com

Innovation Workshop
“A wonderful harmony is created when we join together the seemingly
unconnected.” (Heraclitus)
Six+1 Thinking Hats (Ed Bono)
Six+1 Ego States (Eric Berne)
Scalextric Track Design
Decision-Making
Scalextric Track Design
Team-Prototyping
Power
Tools
Controlling
Parent
Nurturing
Parent
Adaptive
Child
Free
Child
Warm-Up test – Belbin – 9 Team Roles
www.belbin.com
Cynical
Adult
Ethical
Adult
Little
Teacher

FW22 F1 Simulator experience
“Knowing many things, doesn’t teach insight.” (Heraclitus)
The Original F1 Simulator gives you the opportunity to
take the seat in an FW22 which was driven in 2000 by
Jenson Button and Ralf Schumacher.
The car offers realistic force feedback through the
steering wheel simulating the loading effect whilst
cornering, breaking and acceleration.
Controlled by the participant using the onboard brake
and accelerator pedals.
I'm
thinking in
the car!

Summary
Algorithm
Creativity
Innovation
Imagination Mystery
Heuristic
ProjectsProcessesProfiles
HandsHeartHead

Participants Experiences
Creativity
Imagination
Innovation

Participants Feedback
Dear Augusto, dear colleagues,
The reason I wanted to write you all, is to tell you a little bit about the 2011 event that Augusto organized.
We met close to London and visited the Williams Formula 1 headquarters.
We started by having a guided tour around the F1 museum where we saw all Williams cars from the beginning
of the Formula to today.
After the tour we did some great games/lessons together to build up the team and learn some management
skills. We then build our own racing car and competed against each other (this was a lot of fun).
The highlight of the event was of course the Formula 1 Simulator, where we were sitting in a real F1 car from
J. Button. First we had a practice round and then the competition started. This was much more difficult
than expected, especially to control the car.
Best regards from Frankfurt,
Baddy (graduated in 2008)
Co-Founder 1xINTERNET
www.1xinternet.de

About Me!
Augusto Tomas
augusto.tomas@gmail.com
▪ Leadership Education (Imagination)
– 'Ashtanga Yoga' by Joey Miles, retreat at Huzur Vadisi, Turkey
– 'The Artist Unfolded' by Andrew & Beatrice, retreat at St-Jean-de-Laur, France
– 'Hands of Light' by Susan Hewitt, retreat at Brighton, England
▪ Strategic Education (Creativity)
– Breakthrough Strategic Thinking – Cranfield School of Management, UK
– Converting Strategy into Action – Stanford University, USA
– Strategic Negotiation – China Europe International Business School, China
▪ Management Education (Innovation)
– MSc Engineering of Management – TU Wien @Vienna, Austria
– Executive Management Certificate – MIT Sloan @Boston, USA
– Young Managers Program Certificate – IEDC SoM @Bled, Slovenia

Show Case: Mercedes-Benz (Imagination)
Land, Sea, Air: The three-pointed Star representing the three modes of transport

Buddha
We are what we think.
All that we are arises with our thoughts.
With our thoughts we make the world.
Laozi
The Wise Leader knows how to be creative.
In order to lead, the leader learns to follow.
In order to prosper, the leader learns to live
simply. In both cases, it is the interaction
that is creative.
Confucius
Acquire new knowledge whilst
thinking over the old, and you may
become a teacher of others.
The Power of Knowledge
The Energy of Thought
The Flow of Interaction
Story Case: The Wise Men (Creativity)
Buddha, Lao Tzu, Confucius
Vinegar Tasters
(secrets revealed)

Special Case: The IDEO Founders (Innovation)
Bill Moggridge, David Kelley, Mike Nuttall
Designing Interactions
by Bill Moggridge, 2007
1982 - first GRiD Laptop
designed by Bill Moggridge
(ID Two)
Bill Moggridge
1987 - first ergonomically Microsoft Mouse
designed by Mike Nuttall
(Matrix Product Design)
Mike Nuttall
The Inmates Are Running the Asylum
by Alan Cooper, 1999
David Kelley
1983 - first Apple Mouse designed
by David Kelley
(David Kelley Design)
Creative Confidence
by Tom & David Kelley, 2015
A Tribute to Bill Moggridge 1943-2012
Caroline Baumann, the associate director of the Cooper-
Hewitt National Design Museum, said in a statement
about Bill Moggridge: "Beloved by the museum staff and
the design community at large, Bill touched the lives of so
many through his wise council, boundary-pushing ideas
and cheerful camaraderie.“

Results Actions
Plans
Alignment GapKnowledge Gap
Effects Gap
“Do not command more than
is necessary or plan beyond
the circumstances you can
foresee” Moltke
“Communicate to every unit
as much of the higher intent
as is necessary to achieve
the purpose” Moltke
“Everyone retains freedom of
decision and action within
bounds” Moltke
Flash: Prussian General Moltke, the Elder (Trinity)
based on book ‘Art of Action: How Leaders Close the Gaps Between Plans, Actions and Results'
The difference between what
we expect our actions to achieve
and what they actually achieve
we would like to know and
what we actually know.
we want people to do and
what they actually do.
"No battle plan survives contact with the enemy“
General Moltke, the Elder (1800-1891)

"Riko-san seems comfortable with aliens and he
knows about elevators.
- Mitsubishi holds the record for the fastest
elevator in the world, he tells me.
- And do you know that our elevators in the new
Landmark Tower in Yokohama will be so smooth
that you'll be able to put a ten-yen coin standing
on its edge on the elevator floor when you enter,
and it will still be standing on its edge when you
reach the seventieth floor after
zooming up from ground level at world record
speed?
I want to tell him that most people keep their
coins in their pocket. But that is not the point...“
page 112:
“-We have our consortium. Now we need a name.
-Our work is about organizing knowledge.
We should call it knowledge systematisation, says our
academic mentor from Todai.
-Sounds too complicated, says Wanabe-B.
Can't we shorten it?
- How about know-sys?
We consult with our European partners, some of
whom are classical scholars as well as manufacturing
specialists.
Why don't we spell it Gnosis, they say, which is Greek
for knowledge inspired from above?
We believe, and Gnosis is born.
With newfound faith, we get to work.“
page 47:
“- But your real hobby is not golf, is it? says Riko-T.
It's programmable controllers, right?
Rumour has it that you take the circuit board home in
your bag at night.
- Only when I have a problem to fix, Reisi-C says.
I get good ideas while sleeping. It's handy to have the
circuit board close by to look at.
I recommend you do the same.
-Sleep on a controller circuit board? It sounds worse than
a noisy neighbour.
Ando-C introduces his work - a national project with
researchers from half a dozen big companies who meet
to share ideas every month. Reisi-C and Shinsetsu-GR
wants to hear the latest news.”
Focus: Niall Murtagh @Mitsubishi (Transcendence)
based on book 'The Blue-Eyed Salaryman: From World Traveler to Lifer at Mitsubishi'

▪ Pineal Brain (beyond power) Spiritual model: Higher Self, Authentic Self, Inner Self ➔ Imagination
▪ Right Brain (beyond games) Autonomy model: Awareness, Spontaneity, Intimacy ➔ Creativity
▪ Left Brain (power games) Ego model: Parent, Adult, Child ➔ Innovation
Final: Eric Berne, M.D. (Transactional)
based on book ‘Games People Play: The Psychology of Human Relationships'
Inner
Self
Authentic
Self
Higher
Self
Ego Model
Left Brain
(Innovation)
Autonomy Model
Right Brain
(Creativity)
Spiritual Model
Pineal Brain
(Imagination)
IntimacySpontaneityAwareness
The Leadership Secret
of Gregory Goose
Dialogue in the Spirit
of David Bohm
Coaching Ourselves
of Henry Mintzberg

A Tribute to the best Formula 1 driver
Ayrton Senna (1960-1994)
Ayrton Senna’s
Motivational Message
SENNA - Exclusive Clip
('88 Monaco Grand Prix)
Ayrton Senna's qualifying lap
(‘88 Monaco Grand Prix)

Augusto Tomas
Lisbon
Q3/Q4 2015

What is Design Thinking?
Uncommon Knowledge: David Kelley on creativity, innovation, and design

What is the Secret?
People Empathy, Extreme Users, Radical Collaboration

Contents
Each Stage of Design Thinking Unfolded the next Stage like a Blossom
Open
Day
Jul’15
Creative
Club
Oct’15
Summer
Internship
Aug’15
Codex
Hackathon
Dec’15
Design
Kit
Nov’15

Open Day
Mini-Tour: ½ day program for graduate students
3
4
1
2
1 2 3 4
Desert Survival Walk the Talk Photo Finish!Bull’s Eye
The Best Ever!
Empathic Post-It Game!
Teambuilding Simulations
Human Synergistics
Walking around and
meet local teams
Celebrating the
Experience!

Summer Internship
From Novice to Expert in 5 weeks: Workshop for Experts by Eric
Week-1 Empathize Week-2 Define Week-3 Ideate Week-4 Prototype Week-5 Test
Inspiration “Gift-Giving game” by d.school Pedro Santos: VISMON expert Post-It vs. Napkin Visual Teams Empathy Map
Ideation “Mindsets” by IDEO.org Catarina Carneiro: DB expert Mind Map vs. Ishikawa Diagram Virtual Teams Thinking Loops
Implementation “Brainstorming” by OpenIDEO Marco Silva: Helppier expert Story Board vs. Game Plan Virtuoso Teams Feedback Grid
Understanding Design Thinking Pairing with the Experts Workshop Crafting Workshop Iterating Workshop Delivery
Mentor Student
Augusto Eric
Point of View Challenge Coaching
How Might the new tool Helppier transform
the F.A.Q of the VISMON company tool?
Eric, a Summer graduate student, has the
assignment to deliver a Workshop about the
new tool Helppier to the in-house Experts
of VISMON, in just 5 weeks. Eric does not
know nothing about Helppier or VISMON!
Iteration 1: Junior Peers Iteration 2: AvayaLive Iteration 3: Helppier Founders Delivery: VISMON Experts
“Too many Hmm… !” “Ready to Go!” “You are hired!” “Let’s implement it!”

Creative Club
Design Thinking by Stanford Way @Workplace

Design Kit
Team Engaging by a MOOC @NovoEd.com
Keynotopia CV-App
Build on Ideas of others Show don’t Tell
Pulse Story Paper Idea Cardboard Prototype
Encourage Wild Ideas Bias to Action
After-Work City Party Team-Warming Testing TV-Celebrities Testing The “Oprah” of Portugal
Teresa
Guilherme
Mindset
Prototype
Outdoor

Codex Hackathon
Make a Curriculum Vitae form: gamifying power stories by Rafael
Live Login!
https://celfimatch.celfinet.com
User: candidate@celfinet.com
Pwd: #comeworkwithus
Success Hit in
Job Fair at JEEC 2016
Stocking Coding

Next Challenge
How Might Design Thinking be Powered by the Empathy of Golf?
Creative Golf Coaching
Celfinet HQ @Lisbon
Creative Golf Coaching
Celfinet R&D @Oporto
users
needs
insights

Out-of-the-Box Design Thinking
Applied Creativity made in Brazil
‘Creativity & Marketing’
by Roberto Duailibi
‘Creativity at Work and in Life’
by Roberto Barreto
‘Gluttony Magazine’
by Gema Custom Mags

Free Invitation @Stanford Driving Range! Welcome first comers @Golf!
Ultimate Test!
Ultimate Journey!
ASM Int’l Complex Design Thinking Castle
Ideation
with my daughter !!
Implementation
with a ‘ride’ from D.School ???
Design Golfing Center
How about Testing my Design Golfing with a team of D.School Experts (1-3 persons) ?
Inspiration
from Buckminster Fuller !
New Book: Design Golfing: A Creative Golf Workshop for Mind, Body and Spirit in 60 minutes
New Author: Augusto Tomas
Publisher: Balboa Press
Release Date: TBD, 2017 ???
Testing: Framework refined with friends around the world, from 6 to 66 year old, since 2008…

Design Golfing SET-UP
(15 min)
WARM-UP
(15 min)
POWER-UP
(15 min)
CHEER-UP
(15 min)
Design Thinking
Golf Book
(Briefing)
“Ben Hogan’s Five Lessons”
by Ben Hogan
“Golf is not a Game of Perfect”
by Bob Rotella
“Bad Golf My Way”
by Leslie Nielsen
“Quantum Golf”
by Kjell Enhager
UNDERSTAND
Golf Vision Game
(Western Brainstorming)
Peripheral-Vision
(3-Focus Points)
Movies-Vision
(Holo-Deck)
Tapping-Vision
(3-Touch Points)
Cosmic-Vision
(Light-Gate)
EMPATHIZE
Technique 1
(Preparation)
Grip-Focus
(Pendulum-Clock)
Back-Swing
(No-Flapping)
Tee-offset
(Dominant-Eye)
Keyword-Flow
(Tempo)
DEFINE
Ball 1 (Capture) slow slow slow slow User
Ball 2 (Clarify) soft soft soft soft Need
Ball 3 (Confirm) super super super super Insight
Technique 2
(Execution)
Stance-Contact
(Cross-Hands)
Down-Swing
(Arrow-Bow)
Step-Forward
(Mould-Break)
Breath-Flow
(Rhythm)
IDEATE
Ball 1 (Capture) slow slow slow slow One Conversation at a Time
Ball 2 (Clarify) soft soft soft soft Build on the Ideas of Others
Ball 3 (Confirm) super super super super Encourage Wild Ideas
Technique 3
(Completion)
Align-Hold
(Thumbs-Up)
Swoosh-Swing
(Butt-Slap)
Hips-Slide
(Launch-Pad)
Whistle-Flow
(Timing)
PROTOTYPE
Ball 1 (Capture) slow slow slow slow Fail Early
Ball 2 (Clarify) soft soft soft soft Fail Often
Ball 3 (Confirm) super super super super Succeed Sooner
Golf Swing Game
(Eastern Icebreaking)
wabi-sabi
(One Arm!)
jo-ha-kyu
(One Leg!)
samurai-banzai
(One Voice!)
kokoro-zazen
(One Heart!)
TEST
Yoga Meditation
(Debriefing)
Yoga Nada
by Music for Deep Meditation
Yoga Nidra
by Terry Oldfield&Soraya Saraswati
Yoga Regression
by Brian Weiss
Yoga Quantum
by Omnec Onec
STORYTELLING
Visual Thinking
by Bob McKim
Background Preparations Seeing Imagining Innovators
Design Golfing’s Framework vs. Design Thinking’s Highlights
New Book: Design Golfing: A Creative Golf Workshop for Mind, Body and Spirit in 60 minutes
New Author: Augusto Tomas
Publisher: Balboa Press
Release Date: TBD, 2017 ???
Testing: Framework refined with friends around the world, from 6 to 66 year old, since 2008…

“Augusto Tomas offers a truly unique perspective in this intriguing golf manual and
spiritual guide. Drawing on an eclectic set of influences, he shows how the game
has inspired his outer and inner journeys through life.” - Marshall Goldsmith, #1
Executive Coach in the World and New York Times #1 bestselling author of Triggers
The Mystical Swing
available @ Amazon
Published in 29th June, 2017 @Balboa Press & Amazon
Book Signing Event @Singapore & Indonesia

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