Ethics in public relations refers to the moral principles that guide how public relations professionals interact with communities and select causes to support. Some key aspects of ethics in public relations include having an awareness of important issues in society, using relationship-building and image-enhancing tactics responsibly, and carefully choosing community activities and causes to sponsor in order to maximize benefits for both the organization and the community.

1. ETHICS IN PUBLIC
RELATIONS
GOOD CAUSES AND BAD TASTE
Agung Jati Wirawan
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2. What are Ethics?
• Value system by which a person
determines what is right or wrong, fair or
unfair, just or unjust.
• A system of moral principles or values; the
rules or standards governing the conduct
of the members of a profession.
• Beliefs about right and wrong that guide
the way we think and act.

3. ‘AWARE’ OF THE ISSUES

4. A STAPLE OF COMMUNITY RELATIONS
relations tools and tactics that are so
popular in strategies designed to
enhance relationships between
organizations and their communities.

5. community activities. Here the term ‘community’
can refer to the local,
regional, national or even international
community depending on the
organization’s reach. The strategic objective
from a public relations point
of view is to maximize the image-building and
relationship-enhancing
aspects of the donation or sponsorship by
finding a cause that can accomplish
this objective.

6. community activities. Here the term ‘community’
can refer to the local,
regional, national or even international
community depending on the
organization’s reach. The strategic objective
from a public relations point
of view is to maximize the image-building and
relationship-enhancing
aspects of the donation or sponsorship by
finding a cause that can accomplish
this objective.