SearchForce releases enhancements that increase effectiveness of keyword ad spending. Updated web-hosted technology delivers an industry first - integration of placement targeting with conversion tracking and bid optimization delivering the first end-to-end optimization solution. www.searchforce.com (650) 235-8777

1. SearchForce releases enhancements that increase
effectiveness of keyword ad spending
Updated web-hosted technology delivers an industry first – integration
of placement targeting with conversion tracking and bid optimization
delivering the first end-to-end optimization solution.
San Mateo, CA – September 30th, 2008 – SearchForce, the industry’s leading
hosted search engine marketing and optimization platform announced the release
of SearchForce 3.0.
The centerpiece of the release is the ability to increase ROI by combining
placement targeting, bid optimization and conversion tracking. This industry first
provides advertisers and agencies the ability to optimize bids on specific
placements, based on quality of traffic and past history resulting in better
performance and ROI. With term pricing increasing for quality traffic, SearchForce
customers can now optimize the entire buying process with one effort and one
dashboard.
Platform Advertising recently deployed SearchForce after a testing program
demonstrated significant improvements to efficiency and performance.
“Our entire team is excited with this next-generation solution,” explained Pete
Amerio, PPC Marketing Manager of PlattForm Advertising. “Every feature – from
the new dashboard, enhanced portfolio views and optimization, all add up to create
a tool that delivers even better results to our clients at a lower cost.”
SearchForce customers spend millions of dollars per year on search marketing –
and have noted performance improvements of up to 50% versus other solutions.
“Most of our clients understand the basics and are skilled search marketers, but
when you consider all the data you have to analyze to manage and optimize
millions of keywords, it’s clear that you either have to hire dozens of managers or
rely on a sophisticated bidding and management algorithm to meet objectives,”
according to , Dhiren D’Souza, President of SearchForce.
“We make it possible for one person to manage even the most complex campaigns
in as little as 30 minutes per day. That’s a smarter, more cost-effective, approach to
search marketing that helps clients and agencies alike maintain their competitive
edge,” he added.
SearchForce is fully integrated into the three major search engines, including
Google, Yahoo!, and MSN. For more information, call 650-235-8800 or visit the
company’s web site at www.searchforce.com.
About SearchForce:

2. SearchForce provides a scalable web-based technology to effectively manage
complex global paid search marketing campaigns across multiple search engines.
Through sophisticated algorithms based on proven financial modeling techniques,
SearchForce optimizes bidding to maximize click-through traffic, conversion
performance, and profits. A privately held company, SearchForce is headquartered
in San Mateo and has a sales office in New York City. For more information, visit
www.searchforce.com or call 650-235-8800.
Media Contact:
Ashley Gregg
SearchForce, Inc.
650-235-8806
agregg@searchforce.com