We are a young, enthusiastic, focused design team who are looking to improve & make a difference in all digital solutions we work on. We believe in the Power of Design!

1. e-Zest Solutions.
2014
UX Design
Competency Overview

2. We are a young, enthusiastic,
focussed design team who are
looking to improve & make a
difference in all digital solutions
we work on.
We believe in the Power of
Design!
Hello !
Researchers &
Conceptualizers +
Information & Interaction
Designers +
Visual Designers +
Believers
Design is transforming prose
into poetry!
- Paul rand
A team with people from some of
the best design schools in India.

3. Aesthetically pleasing design
puts the user at ease upfront, a
robust Information architecture
and efficient task flow enables
the users in their goals
seamlessly. It means to
generate right motivation for the
user & provide satisfaction for
the same.
Our Belief
Technology married with
liberal arts, married with the
humanities, that yields us the
result that makes our heart
sing..
Steve jobs

4. We are an integrated company for
design & development of Web,
Mobile & Tablet based digital
products applications. With a depth
of experience in technology &
product development clubbed with a
young enthusiastic design team we
deliver high end products &
experiences with a broad level
approach as...
Approach
& capabilities Understand the User
Knowing the target audience through research &
Contextual enquiry
Identify the Key Issues
Understand key issues with exiting design with
ER & Heuristic review
Study the Needs
Set the User & Business Goals to align our
Design Solutions
Focus on the Solution
Craft Innovative Design solutions & support with
Robust Development

5. An overview of a visceral
process of Design, while duly
respecting the order to enhance
the end experience.
Process
we apply
Discover
&
Analyze
Innovate
& Design
Deploy
& Test

6. * Good Design is an ongoing process with
continuous feedback. & iterative
improvements. A loop of feedback exists
between all phases of the entire process.
Giving the User a great experience ... ... through
Good design
We use it as a guide not a rulebook.
Understand
& Analyze
Research
& Discover
Define
Structure
UI Design &
Visual
Strategy
Deploy
& Test

7. We use it as a guide not a rulebook.
UX Expertise
Design Phases &
deliverables
Discover &
Analyze
Innovate &
Design
Deploy & Test
✓ User research
✓ Contextual Inquiry
✓ Scenarios & Storyboards
✓ User Goals & Personas
✓ Information Architecture
✓ Wireframes
✓ Interaction Design
✓ Visual Design strategy
✓ Style guide & Documents
✓ HTML5/CSS
✓ JavaScript
✓ JQuery, Ext JS
✓ Testing & Feedback

8. By the end all products are to blend &
merge with our lives to become a part of
the entire narrative.
Methodologies
Solution focused design
is what we believe in.
Understanding the
Problem is important &
essential but focusing on
the solution for end users
experience is something
we emphasize equally on.
We also believe in power of
stories. Empathizing with the
users through stories &
building narratives around the
product is an integral part of
the processWe do that through
storyboarding at various phases
viz. Project pitches, Concept
generation, building user
scenarios around the personas.
We do eat with our eyes :)

9. “GOOD Design is GOOD Business”.-
Thomas Watson
ConclusionChecklist about design solution
Uniform
Provide a cohesive & consistent display of
information
Desirable
All humans appreciate beauty, hence making
the experience desirable is the bottom line
for a longer & stronger association.
Usable
Ease of use through intuitive interactions,
not making the user think to perform tasks.
Meaningful
Make sense of anything & everything that is
being done by the user
Scalable
Be prepared for scaling of features &
functionality

10. UX Case
Studies
& Glimpses of our work

11. Available upon request.
Please write to: Satish dot Agrawal at e-zest dot in
CASE STUDY

12. Services
✓Business Analysis
✓Information Design &
Architecture
✓Interaction Design
✓Wireframes &
Prototypes
✓Visual Design
Having worked on multitude of Web, Mobile &
tablet projects catering to varied domains we
have had a wide learning experience. Clubbed
with Best practices in design we aim to deliver
best digital experiences & immense value to
their digital presence. The value addition is a
long haul.
e-Zest prides in going the distance to provide
best user experience for its digital solutions.

13. e-Zest Solutions Ltd
www.e-zest.net
Research & analysis, Information
Architecture, Interaction Design &
Prototyping, Visual DesignTotal user
experience for customers
All content herein is sole property of e-Zest & its
respective owners. This document is prohibited for
sharing & distribution.
UX Design
Competency Overview /2014