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Last linklove presentation round-up

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Last linklove presentation round-up

  1. 1. Last linklove 2013
  2. 2. Wil Reynolds Head Smackingly Simple: Post Conversion Link Building Tips https://twitter.com/wilreynolds Slides: http://www.slideshare.net/wilreynolds/linklove-2013- uk-edit
  3. 3. • Link is the beginning – There is no finish line – Keep on and develop relationship, don’t abandon your links • Nudges are all around us, learn to use them – Give people possibility to share on twitter/facebook • Let them share they’ve just signed up with your newsletter • The more people you’ll help, the more people will help you! – Add ‘Print Page’ option – Let people upload their own images • E.g. – their kid’s drawing, or let them win 100% refund by submitting an image, etc.
  4. 4. • Use tools to find relevant contacts: – http://www.gplusdata.com – http://www.circlecount.com – http://twtrland.com – http://getlittlebird.com/
  5. 5. Lyndon Ancliff How do I Get Them to Link? https://twitter.com/lyndoman Slides: http://www.slideshare.net/DistilledSEO/lyndon- antcliff-sex-drugsandrocknrolllinklove
  6. 6. • We should think as Publishers not SEOs: – It’s not about a machine grinding content out for Google-bot – The mechanics of the delivery system are new but the message is ancient – Publishing contains marketing – Publishing contains means of production – Helps us think outside the box, away from Google-bot • Websites do not link to websites, people do the linking! – People will link to you naturally if something triggers their mind, emotions or feelings
  7. 7. Psychographic Online Mass Publishing • Content should be constructed based on how people will react • Focused and mental triggers will cause reaction • We want the social signals to propel the content in front as many as possible • There is a WAR going on right now online for attention people’s mind • You either get attention or you don’t
  8. 8. Linkbait the brain • Content should be constructed based on how people will react • Think like the Economist, create like the Sun • It costs time and money to produce the best content, but it has the highest ROI
  9. 9. Hannah Smith Sustainable ways to build links https://twitter.com/hannah_bo_banna Slides: http://www.slideshare.net/DistilledSEO/hannah- smith23787waystobuildlinks-linklove2013
  10. 10. Nothing has changed, it just got real • http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356
  11. 11. 1. http://www.zemantamedia.com • 257 links in past 12 months
  12. 12. 2. Photos! • Make photos embeddable • Upload photos on Flickr
  13. 13. 3. Check who is using your images: • http://www.imageraider.com • https://www.google.co.uk/imghp?hl=en&tab=wi
  14. 14. 4. Make videos embeddable with links • http://philnottingham.com/tools/video-embed-link-generator/ • Get the Youtube statistics ready and watch who is using your videos
  15. 15. 5. By Advertising! • No SEO value BUT: – Make sure you get no-follow links – You get traffic – You get to be friends with the communities (forums, blogger communities, etc) 6. Create ‘people’ pages • http://www.distilled.net/about/people/will-critchlow/ • Some sites are happier to link to these type of pages 7. Make a case studies • Get your clients to write – in our case partners/bloggers
  16. 16. Stop talking like SEO • Attribution Link • Image Credit • Guest post • Byline TOOLS: • Get virtually everyone’s e-mail address: http://rapportive.com/ • Follow up: http://www.boomeranggmail.com/
  17. 17. Ian Lurie Enterprise Link Spam Analysis https://twitter.com/portentint Slides: http://www.portent.com/blog/seo/machine-learning- and-link-analysis-linklove-london-2013.htm
  18. 18. To clean up the mess: • Get all links from the: Google Webmaster Tools, Open Site, Raven, etc. • Get the Links API Extension for Excel • Evaluate each of these: – URL – Title – Anchor text – Majestic trusflow – Moz Da and PA data
  19. 19. More than 500,000 links to clean up? • Do the Machine learning: http://portent.co/machine-spam
  20. 20. Richard Baxter How to Build Agile and Actionable Link Data Reports. With APIs https://twitter.com/richardbaxter Slides: no slides available
  21. 21. • The majority of Rich’s presentation centred around demonstrating the SEO gadget API query tool • Richard advises you that when you are doing link spam analysis reverse sort your list and start from the worst and work upwards. • He also explains that the most basic of API tools is Wipmania for IP targeting; if you give it an IP address it will tell you where it’s from and is a good place to start if you want to try and build something. • Richard recommends Sharedcount as a way to track URL shares, tweets and likes from various IPs. • Niels Bosma’s awesome SEO Tools for Excel is also one for your SEO tool box. • You can also find anything about API’s at Programmable Web • Rich goes on to show you how through using these APIs you can go on to build some pretty impressive stuff and has curated this LinkLove dashboard to demonstrate just that which he will be sharing with us. • He also talks through the recent giveaway of Open Site Explorer in Excel over on SEOGadget. • Within this tool, you are also able to accept this list in Data Validation which now gives you the option of a drop down menu and means that you can sort these results by domain authority.
  22. 22. Rand Fishkin How to Transform Your CEO into a Link Building, Social Sharing Machine https://twitter.com/randfish Slides: http://www.slideshare.net/randfish/how-ceos-can-be- great-marketers
  23. 23. How CEOs can be great marketers • No one else will ever know the bussiness so well • No one else has the CEO’s reach or coverage • No one else has the CEO’s authority
  24. 24. What if your CEO isn’t able to do it • Delegate to Internal Marketing Leader • Rely on your Product, your Persona and/or your Paid marketing to take you viral • Accept that Inbound Marketing (SEO, Social, content, etc) won’t be a competitive advantage
  25. 25. Tactical tips for CEOs engaging in Inbound marketing • Be a proactive industry contributor • Leverage the press wisely • Empower your Marketing team with Devs – Moz has an ‘inbound engineering’ team that focuses exclusively on marketing-related development • Get good at one or more form of content – Research, Games, Cartoons, Whitepapers, Blogging, infographics, Video, Webinars, Ch arts and graphs, Q+A forms, News Coverage, etc. • Recognize Marketing accomplishments the same way you do Product, Engineering and Financial milestones • Optimize your Bio online and update it • Ask for links!
  26. 26. Ade Lewis Small Business SEO for £350 per month https://twitter.com/Teapot_Ade Slides: http://www.slideshare.net/DistilledSEO/ade-link-love- 2013
  27. 27. Shameless sales pitch
  28. 28. Claire Stokoe Out of 5 million infographics only 1.3% will give you an orgasm in 0.3 of a millisecond https://twitter.com/killer_bunnie Slides: http://www.slideshare.net/DistilledSEO/claire-stokoe- linklove-presentation-2013
  29. 29. 3 Main types of Infographics:
  30. 30. Always have 3 or more targets • For a James Bond related Infographic: – Film fans – 007 fans – Fashion bloggers – Data junkies – etc
  31. 31. Wil Crithclow The Future of Link Building https://twitter.com/willcritchlow Slides: http://www.slideshare.net/DistilledSEO/will-critchlow- the-future-of-link-building
  32. 32. Wil Critchlow - “I hate link building”. Of course, it’s more that link building is just a terrible name for what we do today. No one hates great content. No one hates outreach. None of this stuff but all of these examples are valuable for more than the link.“
  33. 33. • What SEOs have done?
  34. 34. What we should do now? • STOP worrying about your hosting IP address • START worrying about your CDNs, edge nodes and site load speed • STOP worrying about linking C-blocks • START worrying about how many journalists you have in your address book • STOP worrying about anchor text • START worrying about being misquoted • STOP worrying about no-follow • START worrying about whether anyone will click • STOP calling it Link Juice • LINK EQUITY plays much better in the board room
  35. 35. What we should do in future? • Hire the right VP Marketing or you’ll end up with a bunch of blue pens with your logo on them • If you aren’t technically skilled – go for this knowledge • Earn attention instead of shares • Measure links based on engaged visitors • MAKE YOURSELF UNCOMFORTABLE!!! •
  36. 36. MAKE YOURSELF UNCOMFORTABLE!!! • Get a journalist to run a story based on your tip • Present to a crowd of +200 people • Present to a board • Negotiate with a sales person • Record a screencast or webinar • Reach out to a hero • Visit newsroom • Debate a business case • Sell something door to door • Run a live usability test • Answer 3 customer calls • Read to a child • Install a web server • Build a web crawler • Search through some log files • Build a tool • Contribute to an open source project • Make something and sell copy online • Work out who someone anonymous is
  37. 37. • Books we should order: – Nudge: Improving Decisions About Health, Wealth and Happiness // http://www.amazon.co.uk/Nudge-Improving-Decisions-Health- Happiness/dp/0141040017/ref=sr_1_1?ie=UTF8&qid=1363622890&sr=8-1 – Mining the Social Web: Analyzing Data from Facebook, Twitter, LinkedIn, and Other Social Media Sites // http://www.amazon.co.uk/gp/aw/d/1449388345/ref=redir_mdp_mobile/279-3440693- 3822607