How Facebook Ads Help Solar Companies Generate 5X Leads.docx
The basics of social media advertising 3(2)
1. The Basics of Social Media Advertising April 29, 2010 1:00 PM – 2:00 PM (EDT)
2. Who We Are Who We Are Clickable is a platform that makes online advertising simple, instant and profitable. Our purpose is to help businesses survive and thrive by simplifying online advertising success. Hanny Hindi Clickable Search Marketing Guru Max Kalehoff Clickable Search Marketing Guru & Vice President of Marketing 4/29/10 2
3. Agenda Our Goal Today: Introduce the Basics of Social Media Advertising. The basics of social media advertising’s costs, ad copy restrictions and bidding procedures. What you need to know to make an informed decision about whether to advertise on social media networks. Strategies for “hyper-targeting” users on. Incorporating social media advertising into a larger social media strategy that includes Twitter feeds and Facebook fan pages. 4/29/10 3
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5. The first major innovation in online advertising since search.
6. Companies with major scale (especially Facebook) are creating new opportunities for advertisers.
7. These are opportunities that advertisers will need to seek out; they aren’t going to make their way into the search networks.4/29/10 4
8. History of Social Media Marketing Social Advertising Earned Social Media Tactics 4/29/10 5
37. Make sure somebody within your organization can manage profile pages on a day-to-day basis; the information on those pages is too specific and dynamic to outsource.
38. Take advantage of the ability to mass-message your fans/friends/followers.
67. Social Media Ads are not contextually based on page content. They are always targeted to the user’s profile data. Ads are for a 30-year-old college-educated male in Baltimore. 4/29/10 19
75. Directly address your target audience by age, gender, location and interest.4/29/10 20
76. SEM Account Structure Campaign: Set budget (contains ad groups) Ad Group 2 keywords ↔ ads Ad Group: (contains targeting parameters & ads) Ads: Keywords: pizza Ad Group 3 keywords ↔ ads pizza delivery order pizza pizza online Ad Group 4 keywords ↔ ads cheap pizza 4/29/10 21
93. Interact with your customers on your Facebook page, and listen to their feedback.
94. Use Facebook social plugins to integrate your website into Facebook.4/29/10 28
95. Getting Started Now Join Facebook and Twitter. Learn how they work. Create a company profile page. Create a single practice ad for a tiny niche. Create a broad ad covering many customers. Over time, refine your broad ad into many smaller niches with custom ad creatives. Integrate Facebook and Twitter sharing features into your website. http://www.facebook.com/advertising/http://advertisting.myspace.com 4/29/10 29
97. How Clickable Can Help Let Clickable Assist Account Associates create and manage Pay-Per-Click Facebook Ads for you. Create and edit Facebook edits in Bulk with Clickable Pro. Track performance alongside Google, Yahoo and Microsoft with Clickable Conversion Tracking. Report search and social performance side-by-side. http://www.facebook.com/advertising/http://advertisting.myspace.com 4/29/10 31
98. How to Sign Up for Clickable Simply go to www.clickable.com/signup and try the Pro product free for 15 days. If you want more support, consider Clickable Assist, our fully-managed solution: www.clickable.com/assist Or email us: editor@clickable.com 4/29/10 32